Faculteit Techniek, Bestuur en Management Postbus 5015, 2600 GA Delft-NL
spm9539 after presentation delivered at: Bruynzeelhallen, Zaanstad, 25 juni 20081
The “Zaanse Proeflokaal”
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Ideas for practice – Dr.ir. Gerard P.J. DijkemaAssociate Professor Innovation and Sustainability
Energy & Industry
© 2008 2/71
A.D.
300 million people 1800
1 billion people 1987
5 billion people 2050
9 billion people
World population continues to grow...
Source: University of Michigan
The World around Zaanstad
© 2008 3/71
CO 2 emission recognized as a problem...
Source: Time Magazine Canada The World around Zaanstad
© 2008 4/71
Uitdaging
Zoek een oplossing voor:
•Toenemende vraag naar energie
•Onzekerder aanbod fossiele dragers (mn olie)
•Beperkte milieucapaciteit
... our footprint is to large...
© 2008 5/71
... Action is local, interaction is global
http://remarkk.com/wp-content/uploads/2006/03/Web20_en-1.jpg
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The Innovation agenda must change
Mega Trends
• From trade (19th century) to industrial productivity (20th century) to
knowledge intensive products and services (21st century) (Peter Drucker)
• The Economic Center of Gravity shifts towards South-East Asia
• A shrinking world (ICT) – The world is flattening (Th. Friedman)
• Continued and increasing urbanisation
• Fossil energy: depletion of domestic resources; increased dependency;
resource countries extend their value-chains
• Climate change, environmental stress, disasters
• An increasing gap between the rich and poor (equity)
• A quest for sustainability – the pressure is certainly on!
• Companies, regions, countries must compete with knowledge and facilitate sustainable production
The World around Zaanstad
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Market & Business Trends:
• Primary energy cost remain high (and rising?)
• Resource-rich countries enter industrial processing
– energy, petrochemicals but also in agro & food
• Rise of South-East Asia and Latin-America
• WTO and EU reshape (world)markets
– Business-not-as-usual: restructurering implies different players, different competitors, different competition, different opportunities.
Proposition:
Production factors are local, competition is global Survival requires combination of:
<local resources, infrastructure and knowledge>
The World around Zaanstad
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Environment and society
• Increasing environmental stress and awareness
• Responsible entrepreneuring (Maatschappelijk verantwoord ondernemen) is trend
• Shortage of skilled and higher-educated personnel
• Safety en Security Awareness
• Climate change (CO
2)
• Security-of-supply in energy supply
• In Zaanstad, the environmental space
(“milieugebruiksruimte”) has been used, and there exist a substantial environmental “heritage”.
The World around Zaanstad
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Zaanstad – a birds eye view
(c) 2009 G.P.J. Dijkema, TU Delft
© 2008 10/71
Zaanstad – a birds eye view
• 15
thcity of NL
– 140,000 inhabitants – 60,000 households
– 8,300 hectare (83 km
2)
• live and work
– building new homes, residential areas
– restructuring of industrial zones
© 2008 11/71
Zaanstad – a birds eye view
• work
– relatively low amount of jobs
– workforce education level is relatively low
• company settlement
– slight surplus (settlement vs. leaving) – little space available for rent
– aging industrial zones (brownfield)
– residential areas in between industrial locations – relatively good accessability (transport)
– local bottlenecks and congestion
• image / profile: non-existent, not clear
37 industrial estates
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Zaanstad – a birds eye view
• direct employment in industry is declining
– agro & food
– textile, paper & packaging, chemicals
– metalelectro (strong)
• trade & logistics increasing
• services strong growth
• health care grows
37 bedrijventerreinen
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Vision: live and work
in strong local networks
• industry, services, living
– physical connections between companies ... and residential areas – smart logistics, energy-infrastructure ... for people
– manufacture and delivery of products and services
• strong social network
– between companies, operational, tactic and strategic
– between companies, knowledge providers and knowledge workers – government regulates and facilitates
• open relation with the outside world
– connected, visible and unique identity
En route to Zaanstad Sustainable Network City
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Vision: live and work
in strong local networks
• industry, services, living
– physical connections between companies ... and residential areas – smart logistics, energy-infrastructure ... for people
– manufacture and delivery of products and services
• strong social network
– between companies, operational, tactic and strategic
– between companies, knowledge providers and knowledge workers – government regulates and facilitates
• open relation with the outside world
– connected, visible and unique identity
• HOW TO ACHIEVE THIS IN ZAANSTAD??
En route to Zaanstad Sustainable Network City
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Perspective of the Municipality of Zaanstad…
De koers van Zaanstad voor de komende jaren staat in het teken
van economische structuurversterking.
(...) drie “speerpunt” sectoren in het economische beleid: voedings-
en genotsmiddelenindustrie, de creatieve bedrijvigheid en toerisme, recreatie en leisure. (...)
De komende jaren dienen zich volop kansen aan. (...) Zaanstad
maakt deze werkgelegenheids- groei mogelijk door de verdere
ontwikkeling van Inverdan en HoogTij.
En route to Zaanstad Sustainable Network City
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Perspective of companies…
"Anything can be made anywhere on the face of the
earth and sold everywhere else on the face of the earth."
Lester Thurow, quoted in the New York Times
Dit geldt in mindere mate voor Infrastructuur gebonden
sectoren (elektriciteit, gas, water, afval, telecom)
in Zaanstad?
En route to Zaanstad Sustainable Network City
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Industrial zones / estates:
a means, not an end!
• an increasing share of companies is ‘foot-loose’
• the networkstructure IS important for a region’s prosperity 1. central : very vulnerable
Example: Detroit
2. satellite industrial districts: vulnerable
Example: Zaanstad, Rotterdam
3. redistributed, complete web: resilient
Example: GreenPort Westland
1 2 3
En route to Zaanstad Sustainable Network City
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Central Question:
How to continuity and sustainability of living and working?
Goal: anchor a robust social-economic structure
.. through development of private sector activity, infrastructure, knowledge
.. through which sustainable employment is created
Means: network development from strong nuclei:
food, (paper, construction, metalelectro), services, care,
expand with new “stations”: creative industry
forge new “links”, physical and social
Means: smart energy - infrastructure
companies and residential areas on a singel heat infrastructure
decentralized power generation (micro-cogen, cogen), heat-storage
Means: COMMUNICATION, INSPIRING IMAGES
instead of a case-by-case approach to individual estates and companies
towards connecting production, knowledge and skill
En route to Zaanstad Sustainable Network City
Faculteit Techniek, Bestuur en Management Postbus 5015, 2600 GA Delft-NL
spm9539 after presentation delivered at: Bruynzeelhallen, Zaanstad, 25 juni 200819
TU Delft
Faculty of Technology, Policy and Management
dr.ir. Gerard P.J. Dijkema Energy & Industry Group
