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Political Ideologies in the Boardroom: The Effect of Boards of Directors’ Political Orientations and Opposing Values on Corporate Social Responsibility

Master Thesis

MSc BA: Change Management Faculty of Economics and Business

University of Groningen

Aileen Weiss s2929775

Supervisor: Dr. Björn Mitzinneck Co-assessor: Prof. Dr. Jordi Surroca

Date: 24.06.2019

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Title

Political Ideologies in the Boardroom: The Effect of Boards of Directors’ Political Orientations and Opposing Values on Corporate Social Responsibility

Abstract

This paper examines the influence of a board’s political orientation and composition, within the liberalism-conservatism continuum, on organizational corporate social responsibility (CSR) performance. The research proposes an extension of upper echelon theory to boards of directors and the impact of their political ideology on organizational CSR performance. Specifically, it is hypothesized that (1) board liberalism will positively influence organizational CSR performances;

(2) variance between political ideologies within boards will positively moderate this relationship;

(3) a critical mass of three or more individuals of both, republicans and democrats, will positively moderate the relationship. To test the hypotheses, a sample of 629 boards of directors of the S&P 500 organizations between 2000– 2013 were examined. Yielding to 4933 observations, the political orientation of boards of directors on average as well as their composition resulted in mixed findings. Board liberalism positively influenced organizational CSR performances Resulting in the conclusion that upper echelon theory can be extended to boards of directors. Variance between political ideologies within boards had no significant effect. Contrary to expectations only a critical mass of republicans within boards of directors had a positive impact on organizational CSR performances. However, given the complexity the antecedences of organizational CSR performances hold, a holistic focus on not only within-firm factors but also external components needs to be taken.

Keywords: Upper echelon theory, Political ideology, Boards of Directors, Corporate Social

Responsibility, Critical Mass Effect

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Introduction

The corporate social responsibility (CSR) performance of organizations carries high value for society, stakeholders and organizations itself and is therefore, demanded as well as scrutinized to a great extend (Gupta, Briscoe, & Hambrick, 2017). Literature indicates that at top management and CEO level, political ideologies impact the selection of CSR practices in firms (Gupta et al., 2017; Christensen, Dhaliwal, Boivie, & Graffin, 2015; Chin, Hambrick, & Trevino, 2013). These findings resonate with upper echelon theory which states that in order to understand an organization’s behavior, one has to consider the dispositions and values of top executives (Hambrick, 2007). Upper-echelon theory however, solely focuses on top executives in relative isolation and has given less consideration to composition and inherent dynamics of groups of top decision makers who impact decision making processes of organizational CSR practices (Harris &

Helfat, 2007). How varying and opposing political orientations, represented in boards of directors, influence an organization’s CSR performance thus remains an unanswered question.

In order to extend upper echelon theory to boards of directors, political ideologies need to be considered. Especially, given that literature claims ideologies to be an underlying mechanism and driver for individuals’ actions, decision-making processes and ultimately outcomes (Gupta, Nadkarni, & Mariam, 2018; Gupta & Wowak, 2017). Political orientations classify different values and attitudes associated with ideas of how society should look like and how to achieve this ideal state (Jost, 2006). Research thus, proposes a continuum to best explain the individual differences between political ideologies (Gupta, Nadkarni, & Mariam, 2018; Jost, 2006; Tetlock, 2000).

Within research on upper echelon theory, it has been asserted that liberal CEO’s are more

inclined to foster an organizations’ CSR performance than CEO’s with a conservative ideology

(Chin et al., 2013). Giving raise to expect that boards of directors with either a liberal orientation

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or a conservative orientation differently impact, organizational CSR performances (Gupta et al., 2017).

As boards of directors are first and foremost considered to be groups, research on group dynamics needs to be contemplated by means of competing values, when extending upper echelon theory to boards of directors. Especially, given their influence on organizational outcomes (Christensen et al., 2015; Chin et al., 2013; Torchia, Calabro & Huse, 2011; Konrad, Kramer &

Erkut, 2008; Harrison & Klein, 2007; Miller, Burke & Glick, 1998). Specifically, it is necessary to investigate the impact of variance between the degree of endorsement of political ideologies on organizational outcomes (Chin et al., 2013). Furthermore, borrowing from research on gender diversity, the critical mass effect, which focuses on the impact on organizational performances and outcomes made by oppositions within boards of directors, needs to be considered (Torchia et al., 2011; Konrad et al., 2008; Kanter 1987; Granovetter, 1978; Kanter, 1977). The current research will thus, take into account the variance of political orientation along the political spectrum as a moderator. Additionally, going beyond simple variance research, the impact of opposing political orientations within boards of directors and their impact on organizational CSR performance will be implemented by introducing critical mass as a moderator.

To test the proposed considerations, quantitative research of S&P 500 organizations from

2000 until 2013 was conducted. A panel data regression analysis delivered supporting results on

the positive impact of board liberalism on organizational CSR performances. However, contrary to

previous research a critical mass effect of republicans rather than liberals, present in boards of

directors, had a significant impact on organizational CSR practices. These findings imply that a

within-firm focus can be beneficial when investigating organizational CSR performances and thus

contributing to the extension of upper echelon theory to boards of directors. The focus on whether

political ideologies are associated to specific CSR practices was counterintuitive and contradictory.

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Giving raise to believe that CSR practices are in the best interest of board members in general, regardless their political orientation, based on the organizational benefits obtained through CSR practices. By this the current paper contributes not only to research on antecedents of organizational CSR performance but points into research directions that take into account a more holistic picture on organizational CSR performances.

Literature Review

CSR. The importance of corporate social responsibility (CSR) becomes evident when considering the description of its involvement in ‘social and environmental concerns to (firms’) business operations and in their interactions with stakeholders on a voluntary basis’ (Commission of the European Communities 2001, p.6). The relevance for stakeholders as well as society of CSR practices additionally, prevails from its link to the debate about the purpose of organizations itself (Margolis & Walsh, 2003; Friedman, 1970; Kaysen, 1957). By means of its definition as actions that generate greater social good and go beyond an organization’s interest (Gupta et al., 2017), the demand of stakeholders for organisations to endorse more CSR practices has been a factor that many large organisations are faced with in addition to the prevailing external factors such as governmental regulations and competition (Gupta et al., 2017; Kassinis and Vafeas, 2006). To be more specific, CSR practices include factors and actions that will for example increase equality of demographics as well as socioeconomic minorities (Chin et al., 2013). Additionally, research has linked organizational endorsement of CSR practices to firm performance and growth, innovation, financial performance (Bocquet, Les Bas, Mothe, & Poussing, 2015; Margolis & Walsh, 2003) as well as societal well-being (Margolis & Walsh, 2003). Thus, organizational endorsement of CSR practices holds beneficial and valuable outcomes for the organization as well as society.

Associated with top management, literature predicts a managerial over-emphasis on CSR

practices in order to secure own reputation and status among stakeholders (e.g., Barnea and Rubin,

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2010; Cespa and Cestone, 2007; Hemingway and Maclagan, 2004). Simultaneously, a literature stream that recognizes endorsements of CSR practices as normative and ceremonial driven, the question about the underlying driving factors of CSR practices has been raised (Surroca, Tribó, &

Waddock, 2010; Surroca and Tribó, 2008) and research, on what factors influence an organisations’

CSR strategy and performance, emerged (Chin et al., 2013).

Boards of Directors. When considering factors that can influence organizational outcomes, the monitoring, evaluating and advising nature of boards of directors needs to be regarded (Veltrop, Molleman, Hooghiemstra, & van Ees, 2018). Boards of directors and their influence on organisational outcomes has become evident (Harris & Helfat, 2007). For instance, boards of directors are deeply involved in determining the directions of an organization and have to regularly approve and vote on major decisions. Meaning that boards of director’s choices strongly shape an organization’s course of action (Veltrop et al., 2018; Harris & Helfat, 2007). Thus, boards of director’s share governance of organizations with the CEO, especially by means of ensuring ethical, social and legal demands such as CSR practices and to attain an organization’s economic potential (Godos-Diez et al., 2018).

Upper Echelon Theory. Another factor that needs to be examined when investigating organizational outcomes are values and beliefs, past experiences as well as personalities of top managers and executives, as proposed by upper echelon theory (Hambrick & Mason, 1984).

According to upper-echelon theory, personality, values and beliefs have an impact on perceiving

and interpreting situations as well as decision making (Hambrick & Mason, 1984). Furthermore,

they not only contribute to the interpretation of situations but also exert influence on decisions

which ultimately impact organizational outcomes and performances (Hambrick, 2007). As

summarized by Finkelstein, Hambrick and Cannella (2009), CEO’s personalities get reflected in

organizational outcomes. However, recent research has moved away from a focus on CEO’s

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personalities and instead investigated CEO’s values as well as ideologies instead (Chine et al., 2013). This approach, to a broader conceptualization of preferences held by top executives, focuses on ideologies which can be best conceptualized as an interconnection of values, forming a value system which is held by an individual as proposed by Joost et al., (2009). Specifically, executives’

values and attributes will be portrayed in organizational outcomes. Thus, in order to understand an organization’s performance, one has to consider the dispositions and values of top executives (Hambrick, 2007). This expounds that characteristics in terms of values and morals of leading figures of an organization influence an organization’s outcomes due to their own ideologies (Christensen et al., 2015; Miller et al., 1998). Additionally, it signifies that political ideologies held by top executives impact their decision-making processes.

Political Ideology. The impact of political orientation has been asserted in literature by means of considering political ideologies as a driving factor in decision making processes (Gupta et al., 2018). Research focusing on values and morals, has outlined that, individuals endorse different political ideologies based on their morals, values and ideologies (Graham, Haidt, &

Nosek, 2009). Thus, an individual’s morals and values become prevalent as political ideologies.

Which in turn, are proposed to be the driving factors to evaluate as well as interpret society around

us, based on the established underlying cognitive patterns. Thus, explaining people’s actions as

well as motivations (Gupta et al., 2018; Gupta and Wowak, 2017; Jost et al., 2009). The most

common conceptualization of ideologies is the liberalism-conservatism spectrum (Jost, 2006; Jost

et al, 2003). To be more specific, within this spectrum, also referred to as the right-left continuum

(Gabel & Huber, 2000; Castles & Mair, 1984), it has been proposed that liberals emphasize values

such as social justice, progressivism and control over markets. While conservatives value

traditionalism as well as individualism and free markets (Jost, 2006; Jost et al, 2003). When

defining political orientation along a conservativism-liberalism continuum as proposed by Jost et

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al., (2009) it is additionally crucial to assert that compared to conservatives, liberals heavily emphasize on aspects such as fairness, reciprocity as well as harm and care (Graham et al., 2009).

Furthermore, research on political ideologies indicates liberals to believe in values of equality as well as an egalitarian system. By means of dismissing the conservative attitudes that people are unequal and are in need of differential systems with authority and bureaucracy (Gupta et al., 2018).

Political Ideology and CSR. Put into the context of organizational CSR performance, it becomes evident that a top executives’ political ideology impacts the organizational CSR performance (Chin et al, 2013). Research has shown that values as well as political orientations of CEO’s impact CSR initiatives such as egalitarian honorariums (Chin & Semadeni, 2017; Chin et al., 2013). More specifically, the distinction between liberals and conservatives along a continuum has previously shown that liberal CEO’s were more likely to favor organizational CSR practices than CEO’s with a more conservative ideology (Chin et al, 2013). Additionally, research outlines that the underlying morals such as fairness and equality as well as reciprocity of liberals will drive an organization to CSR practices such as increasing equality within the company as well as embracing sustainability by reducing behaviors that will harm the environment (Chin et al, 2013).

Furthermore, research exerts that CEOs who hold liberal ideologies are more likely to endorse

equal compensation practices (Chin & Semadeni, 2017). The proposed conceptualization of

ideologies as well as its impact on organizational CSR performance and organizational outcomes

has not only been tied to the CEO as well as top management but it has also been extended to an

organizational level. Stating that prevailing ideologies held by members of an organization,

significantly impact organizational outcomes and even exceed CEO values (Gupta et al., 2017). It

can thus, be expected that the same effect of political orientation on organizational CSR

performance can be found within the board level of an organization. Thus, by extending these

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findings from top executives and CEO’ s as well as the organizational level to a focus on boards of directors, I hypothesize that:

H1: The more liberal the board of directors, the higher an organization’s CSR performance.

Variance of Political Ideology. When determining the impact of political orientations on organizational CSR performance, heterogeneity and variance cannot be ignored (Chin et al., 2013).

However, upper echelon theory in its essence, fails to account for variance along the liberalism-

conservatism spectrum within boards of directors. Thus, when extending upper echelon theory to

boards of directors, the factor of political ideology variance needs to be considered. Specifically,

looking at variance between political orientations it becomes evident that values on the liberalism-

conservativism continuum as proposed by Jost (2006) can be differentiated clearly. Based on

research by Chin et al., (2013) CEO political ideologies were found to be spread along the

conservativism-liberalism continuum. To be more specific, a third of the investigated CEO’s held

highly conservative political ideologies and about fifteen percent could be categorized into the

highly liberal spectrum along the continuum (Chin et al., 2013). However, the remaining CEO’s

were arranged along the more moderate zone of the liberalism- conservativism spectrum (Chin et

al., 2013). Meaning that individuals who are members of a board of directors differ not solely on

their direction towards the opposing continuum, they additionally differ along the intensity and

extremity towards which they endorse either orientation (Chin et al., 2013). In other words,

variance within for example one direction of political orientation can be present due to the

conceptualization of political ideologies as a continuum (Chin et al., 2013; Jost et al., 2009; Jost,

2006). It can thus, be said that individual’s ideologies can be endorsed to a slight, moderate or

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fervent extend. Whether the extent of advocacy of political orientation has an impact on organizational CSR performance remains unclear. Research on cognitive diversity asserts a positive effect on organizational outcomes (Harvey 2013; Miller et al., 1998). Furthermore, literature proposes a positive influence on organizational outcomes when a presence of opposing ideologies within a boardroom is accounted for (Torchia et al., 2011; Konrad et al., 2008). Thus, novel to this literature stream, variance of individuals along the liberalism-conservatism spectrum, might have a positively moderating effect on the relationship between political orientation of boards of directors and an organizations CSR performance. Thus, it can be hypothesized that:

H2: The positive effect of board liberalism on organizational CSR performance is stronger when variance between political orientation is greater.

What remains unclear when merely focusing on variance between political orientations however, is how differences in political ideologies impact organizational outcomes. When moving away from variance research (e.g. Chin et al., 2013), towards more recent literature focusing on the underlying mechanisms that oppositions achieve in order to impact organizational outcomes, the impact of diverse political ideologies becomes evident (Torchia et al., 2011; Konrad et al., 2008).

Diverse Political Ideologies. Opposing political orientations within a board of directors can

be conceptualized as cognitive diversity by means of prevailing differences in believes, values,

preferences, ideologies as well as perspectives (Harvey 2013; Miller et al., 1998). Going beyond

the consideration of variance alone this suggests that, competing values in form of holding differing

political ideologies should be taken into account. Thus, when extending upper-echelon theory to

boards of directors with cognitive diversity in terms of opposing political orientations and their

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impact on CSR practices, group dynamics need to be investigated further. It can be argued that when considering opposing political ideologies within boards of directors the overarching conservative political ideology held by corporate America cannot be neglected (Bonica, 2016).

Specifically, it is commonly said that corporate America is slightly skewed to the conservative side of the political spectrum based on the existing preference to make donations to presidential candidates from the republican party (Bonica, 2016). Hence, the more common baseline of political orientation among boards of directors is considered to be conservative. However, it has also been argued that even though organizations in America are conservative leaning, especially in industries such as gas, coal as well as oil, a heterogeneity of political orientation in boards of directors persists (Bonica, 2016). Additionally, recent research on opposing views within boards of directors proposes that opposite views and ideologies are able to act as a tipping point of how for example organizations have performed before (Chesterman, & Ross-Smith, 2006).

Critical Mass Effect. Taking inspiration from literature on gender diversity, a numerical

threshold of female directors on boards in order to obtain improved firm performance as well as

innovativeness will be examined (Torchia et al., 2011; Konrad et al., 2008). What is crucial about

research on the critical mass effect, is its occurrence with three or more women on boards of

directors, however, not with less than three (Torchia et al., 2011). Respectively, research shows

that when including a minority of at least three into boards of directors, they will be able to make

an impact (Torchia et al., 2011; Konrad et al., 2008). In other words, the critical mass effect refers

to the idea that by reaching a specific number of diversities, it is able to tip the balance, in order

for a pattern to emerge that goes beyond the expected (Chesterman, & Ross-Smith, 2006). Research

on the critical mass effect has asserted that the threshold which tips the balance of the prevailing

patterns by minorities, do have influence on organizational outcomes and organizational

performance (Torchia et al., 2011; Konrad et al., 2008). Put into the context of diversity in terms

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of political ideologies and orientations, it can be argued that a certain threshold of minorities influences organizational outcomes. In line with the current research, it has been established that the underlying values of conservatives and liberals strongly deviate from another (Jost et al, 2009;

Jost, 2006). However, what still remains unclear is how boards of directors, in which members hold differing political ideologies impact organizational CSR performance. As gender as well as cognitive patterns, such as political ideologies, can be diverse within boards of directors, research focusing on boards should include the factor of diversity and contemplate an impact due to a threshold and tipping point triggered by diverse cognitive patterns (Torchia et al., 2011; Konrad et al., 2008; Kanter 1987; Granovetter, 1978; Kanter, 1977). Considering the impact of opposing political orientations within boards of directors on an organisations CSR performance thus, makes the critical mass effect interesting to use as a moderator of the relationship between political orientation of boards of directors and organizations CSR performance. I order to extent upper echelon theory to group diversity in terms of diverse political orientations and to take into account a threshold of opposing political views, the critical mass effect, I therefore, propose that:

H3a: A board with three or more individuals holding a liberal political orientation will increase the impact of a board’s political orientation on an organization’s CSR

performance.

External pressures. Previous literature on political ideologies held by either CEOs, TMTs

or organizations found positive effects of liberalism on organizational CSR performance (Gupta et

al., 2017; Christensen et al., 2015; Chin et al., 2013). While conservatism has not yet been as

positively linked to CSR performances as liberalism has, societal scrutiny on organizations as well

as governmental legislations and market competition, can have an impact on CSR performances

(Gupta et al., 2017; Christensen et al., 2015; Bocquet, et al., 2015; Chin et al., 2013; Margolis &

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Walsh, 2003). As society has become more critical with organizations that do not portray the image or values of CSR performances, the demand for equality, sustainability and diversity has increased (Gupta et al., 2018; Gupta and Wowak, 2017; Bocquet, et al., 2015; Margolis & Walsh, 2003;

Meyer & Rowan, 1977). Based on pressure from stakeholders on organizations for more CSR practices, more conservative boards of directors will experience higher pressure to conform to the CSR standards as they will be more critically evaluated increased (Gupta et al., 2018; Gupta and Wowak, 2017; Meyer & Rowan, 1977).Thus, it can be argued that by means of these external pressures on decisions about CSR practices an over-emphasis on CSR practices to secure reputation among stakeholders of conservative leaning individuals can take place (e.g., Barnea and Rubin, 2010; Cespa and Cestone, 2007; Hemingway and Maclagan, 2004). Furthermore, it can be argued that due to the beneficial effects of CSR performance for not only society and the environment but also for organizations (Gupta et al., 2017; Bocquet, et al., 2015; Chin et al., 2013; Margolis &

Walsh, 2003; Meyer & Rowan, 1977), supporting CSR practices is in the interest of many individuals on boards of directors. Thus, when going beyond recent research which solely links liberalism to increased CSR performance (e. g. Gupta et al., 2018; Gupta and Wowak, 2017; Chin et al., 2013) a link between CSR performance to positive organizational outcomes makes supporting CSR practices lucrative for conservatives. Respectively, a critical mass of conservatives would have the same effect than the hypothesized critical mass effect of liberals on organizational CSP performance. It can thus be hypothesized that:

H3b: A board with three or more individuals holding a conservative political orientation

will increase the impact of a board’s political orientation on an organization’s CSR

performance.

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Specific types of CSR and Political Ideology.

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When inspecting the effect of political ideologies regarding CSR support, a deeper understanding of which political ideologies associate with which specific sub-type of CSR practices are interesting to examine. Thus, the current paper will additionally take into consideration and analyze the most significant sub-categories of CSR practices to contribute to research on associations between specific CSR practices and political orientations.

Taken together, the hypotheses result in the following conceptual model:

Figure 1. Conceptual Model

1 Correlations with subcategories of the net KLD score, showed diversity and environmentalism to be the most significant ones (Table 1). Additional models were run with the former and latter sub categories

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Method Sample and Data Structure.

The sample to test these hypotheses consists of companies listed within the Standard &

Poor’s 500 from 2000-2013 within the U. S. Thus, a focus on organizations with great economic and political influence on the U.S was given. Additionally, this sample provides extensive information about donation behavior of boards of directors to political candidates as well as organizational CSR performance. For this research multiple data sources have been used, in particular the database of Ideology, Money in Politics and Elections (DIME), the Kinder, Lyndenberg, Domini (KLD) measure as well as BoardEx and Compustat. After controlling for missing data and equal sample size, the final sample contained 629 organizations with a total of 4933 observations.

Measures.

All measures have been proposed by previous research and have been validated by literature.

CSR performance (DV). Actions that have been described as corporate social responsibility (CSR) are mainly focused on steps that generate greater social good and go beyond an organization’s interest. Additionally, some of these actions are demanded on a legal basis (Gupta et al, 2017). Thus, CSR can be defined as “actions that appear to further some social good, beyond the interest of the firm and that which is required by law” (McWilliams and Siegel, 2001, p. 117).

To measure organizational CSR performance, this research makes use of data presented by Kinder,

Lyndenberg, Domini (KLD). The KLD is an annual measure of organizations that investigates CSR

profiles. For the analysis the annual net score of an organizations CSR profile based on strengths

and concerns will be calculated for organization’s individually as well as the industry sector in line

with Gupta et al., (2017) and Chin et al., (2013). In order to generate a global KLD score, the

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strengths and concerns of the five categories, namely corporate governance, diversity, employee relations, human rights and environmentalism, are focused on. Models will be run with the global KLD score as well as net score of the most significant sub categories (see Table 1).

Political orientation (IV). In line with previous research conducted by Bonica (2016) Christensen et al., (2015) and Chin et al. (2013), political ideologies of board members is measured based on donation behavior towards a specific political candidate and its political positioning. In line with Parsons (1951) political orientation can be conceptualized as: “ideologies are the shared framework of mental models that groups of individuals possess that provide both an interpretation of the environment and a prescription as to how that environment should be structured” (p. 24).

Ideologies can thus be used to best explain the “relational, epistemic, and existential needs or motives” (Napier & Jost, 2008) that ultimately drive an individuals’ behavior (Gupta et al., 2018).

Information on political ideologies were obtained through the DIME which offers information on

circa 100 million individuals as well as organizations in the time span of 1979 and 2012. DIME

records contributions to candidates made by individuals and boards of directors to either

republicans or democrats, political action committees (PAC’s) and political candidates. This data

is publicly accessible and provides personal information of donors such as names, addresses,

employers and occupations. Based on the amount as well as the number of contributions made, to

a political candidate and their standing on the democratic-republican continuum, the political

orientation of the donor was established and depicted in CF-scores (see Bonica, 2016). Ultimately,

resulting in a continuous spectrum of political ideologies between -2 and +2, with -2 indicating

contributions made to the liberal candidates, while +2 displays donations made to the conservative

candidates. For interpretive means, the mean CF Scores of boards were inverted by multiplying

them times -1. To test the hypotheses, a dataset has been constructed through a fuzzy matching

process linking individuals of S&P’s 500 organizations to the provided DIME dataset (see Bonica

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2016; Christensen et al., 2015; Chin et al., 2013). This fuzzy matching process was facilitated by and algorithmic pre-cleaning, followed by manual identification of true positives and false positives

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. To minimize human error, the coding processes was done by two independent coders, first individually, followed by resolving disagreements among coders. DIME provides information on political orientation for each individual on boards of directors. The individual CF Scores of board members were summed and divided by the number of serving board members, to obtain the average political orientation for each board of directors within the S&P 500. Following validation by Christensen et al., (2015) as well as Chin et al., (2013), missing information of political ideologies of directors were replaced with 0 providing a neutral political orientation in the average calculation. Figure 2 shows the distribution of political orientation across boards.

2 The identification was further enabled by information available on Bloomberg’s database which is managed by S&P Global Market Intelligence.

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Figure 2. Distribution of BOD’s political orientation

Moderator Variables: Variance & CME

3

. To test hypotheses 2, 3a and 3b a two-way interaction effect is calculated. In order to create a moderator variable for hypothesis 2, the standard deviation of the CF scores was squared. Based on Torchia at al., (2011) and Konrad et al., (2008) a critical mass is present in boards if 3 or more individuals of a minority group is present. Thus, for hypothesis 3a and 3b a critical mass dummy variable, indicating boards of directors with three or more liberals or conservatives present was created.

3 These moderator variables were measured in t-1

0 .2 .4 .6 .8 1 D e n si ty

-2 -1 0 1 2

BOD CFscore (inverse)

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Control Variables

4

. Literature on political ideologies as well as CSR performance has asserted that ‘industry average’ is important to control for (Gupta et al., 2017; Chin et al., 2013).

Meaning that the industry in which an organization is set in as it can impact the amount of CSR endorsement, as pressure to adapt can emerge (see Gupta et al., 2017) and differences in political ideologies and organizational CSR performances across industries are present (Gupta et al., 2017;

Bonica, 2016). Thus, industry level effect of political ideology and CSR performance of organizations is controlled for. By using the mean scores of both variables and calculating their average based on the two-digit SIC peer coding system. Additionally, in line with Gupta et al., (2017) a common array of control variables such as performance of organizations, measured in terms of Tobin’s Q and Return on Assets (ROA), as well as firm size, measured in term of total assets and number of employees as a robustness check are controlled for. As it can be argued that large organizations find themselves under more pressure to conform to more CSR practices (Perrault & Quinn, 2018; Gupta et al., 2018; Gupta et al., 2017; Bonica, 2016; Meyer & Rowan, 1977). Board size will thus be controlled for in terms of number of board members on the boards, due to its impact on the critical mass effect (Torchia et al., 2011; Konrad et al., 2008) and gender diversity, a sub-category of the KLD for as suggested by Brammer, Millington & Pavelin (2007).

As proposed by Udayasankar (2007) visibility of industry sector was included in the models based on the reasoning that organizations with low visibility are confronted with less pressure to engage in CSR practices. To measure visibility, the business-to-business orientation, by industry was estimated, also known as an inverse variable of Lev, Petrovits, & Radhakrishnan (2010) customer orientation measure. After a correlation matrix has been established, individual KLD scores will also be controlled for, based on the subcategories that have the most significant effect on the global

4 These control variables were measured in t-1 except ‘Previous year CSR’, which was measured in t-2

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net KLD score

5

(Gupta et al., 2017). Previous year CSR scores were additionally taken into account (Gupta et al., 2017). Furthermore, the proportion of directors with backgrounds in environmental, social and public relations functions, drawn from BoardEx will be controlled for in order to ensure for confounding variables such as past experience and expertise (Capriotti & Moreno, 2007;

O'Neill, Saunders, & McCarthy, 1989).

Data Analysis. As the dataset holds longitudinal characteristics, the appropriate analysis in form of a panel data regression was conducted. Conceptually, fixed effects models are not in line with controlling for industry level CSR performance as well as industry sector political ideology.

Additionally, a fixed-effect model is not appropriate due to the time invariant variable of political ideology (StataCorp, 2009). Thus, random and mixed effects models are primarily used, following the suggestion made by Bollen and Brand (2010). Specifically, the xtreg command for GLMs in Stata 15.0 was used (Chin et al., 2013). In line with Chin et al., (2013) to establish temporal precedence of predictors, I am using a lag in all models

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. Additionally, the number of observations was controlled for by creating a minimal sample indicator to ensure comparability.

Results

Table 1 and 2 depict correlations of variables measured as well as descriptive statistics.

Various correlations exceed the threshold value of 0.3, thus the variance inflation factor (VIF) was calculated in order to check for collinearity. The VIF value of 1.43 based on a model which includes all measured variables indicates no substantial multicollinearity threats as all VIFs are below 4 (Hair, Black, Babin, & Anderson, 2010). Table 3 summarizes model 1-3b and describes results of random panel data regression models for the effect of political ideologies on organizational CSR

5 See footnote 1

6 See also footnote 3 and 4

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performance, taking into account variance and opposing political orientations. Testing for hypothesis 1, model 1 depicts the random-effect baseline model. A significant effect is established (p<0.01). Thus, support for hypothesis 1 was found. All control variables were significant in the random-effects model, except business-to-business orientation, proportion of directors with backgrounds in environmental functions, board size and the industry level of political ideologies.

A robustness check additionally confirmed the results. Moreover, random-effects models, testing the sub-score of environmentalism and diversity of the KLD measure were both significant (p<0.01). For environmentalism all control variables were significant except for industry level of political ideologies and proportion of directors with backgrounds in social functions. Whereas, for diversity all control variables were significant except for business-to-business orientation, proportion of directors with backgrounds in environmental functions, firm performance (Tobin’s Q) and the industry level of political ideologies.

Testing for hypothesis 2, model 2 depicts the interaction effect of variance of political

ideology and board liberalism on organizational CSR performance. The random-effects model

found no significant effect of the interaction. All control variables were significant in the random-

effects model, except business-to-business orientation, proportion of directors with backgrounds

in environmental and social functions, and firm performance (Tobin’s Q). The robustness check

in form of a mixed-effects model support these findings. Hence, support for hypothesis 2 was not

found. When running a random-effect model for the sub-scores of environmentalism and diversity

of the KLD measure, no significant effects were found. Control variables were significant for

environmentalism except for industry level of political ideologies and proportion of directors with

backgrounds in social functions. Whereas, for diversity all control variables were significant except

for business-to-business orientation, proportion of directors with backgrounds in environmental

functions, firm performance (Tobin’s Q) and the industry level of political ideologies.

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Testing for hypothesis 3a, model 3a depicts the results of the interaction effect of a critical mass of liberals and a boards political ideology on organizational CSR performance. The interaction effect of a board’s political ideology and a critical mass of liberals however, was insignificant. Thus, hypothesis 3a was not supported. All control variables were significant, except business-to-business orientation, proportion of directors with backgrounds in environmental and social functions, industry level of political ideologies as well as firm performance (Tobin’s Q) and board size. The insignificance was additionally confirmed by a mixed effect model robustness check. When running a random-effect model for the sub-scores of environmentalism and diversity of the KLD measure, no significant effects were found. However, control variables were significant for environmentalism except for industry level of political ideologies and proportion of directors with backgrounds in social functions. Whereas, for diversity all control variables were significant except for business-to-business orientation, proportion of directors with backgrounds in environmental functions, firm performance (Tobin’s Q) and the industry level of political ideologies.

Testing for hypothesis 3b, model 3b depicts the results of the interaction effect of a critical

mass of conservatives and a boards political ideology on organizational CSR performance. The

random-effects model, including control variables found a significant effect (p<0.01). Thus,

hypothesis 3b was supported. All control variables were significant, except business-to-business

orientation, proportion of directors with backgrounds in environmental and social functions,

industry level of political ideologies as well as firm performance (Tobin’s Q) and board size. The

significance was additionally confirmed by a mixed effect model robustness check. When

examining the sub-scores environmentalism and diversity of the KLD measure, a significant effect

was found for both (p<0.05; p<0.01). Again, control variables were significant for

environmentalism except for industry level of political ideologies and proportion of directors with

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backgrounds in social functions. Whereas, for diversity all control variables were significant except for business-to-business orientation, proportion of directors with backgrounds in environmental functions, firm performance (Tobin’s Q) and the industry level of political ideologies.

Generally, post hoc robustness tests were conducted. Mixed-effect models were run as

random-effects models to examine whether results remain constant and vice versa. The robustness

tests were conducted by substituting control variables by means of using number of employees as

a firm size measure instead of making use of total assets. Similarly, Tobin’s Q was substituted by

ROA, as previous studies have shown to deliver differing results depending on using market based

or accounting based performance measurement (Adams & Ferreira, 2009). Lastly, the models were

run with the most significant subcategories of the net KLD score, by means of diversity and

environmentalism, to examine the consistency of results. For all hypotheses the robustness check

found consistent results with the global KLD measure.

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Variable Model 1 Model 2 Model 3a Model 3b

Industry BOD CF Score -0.728* -0.725* -0.824* -0.833**

(0.327) (0.326) (0.326) (0.322)

Industry KLD Net Score 0.388*** 0.387*** 0.401*** 0.380***

(0.043) (0.043) -0.043 -0.043

Total Assets 0.000** 0.000** 0.000* 0.000**

(0.000) (0.000) (0.000) (0.000)

Tobin's Q -0.005 -0.005 -0.007 -0.000

(0.030) (0.030) (0.029) (0.028)

B2B 0.02 0.02 0.02 0.02

(0.090) (0.090) (0.090) (0.090)

Prior Year KLD Netscore 0.663*** 0.663*** 0.659*** 0.665***

(0.015) (0.015) (0.015) (0.015)

Boardsize 0.049** 0.049** 0.028 0.028

(0.016) (0.016) (0.016) (0.016)

Backround in Environmental

Functions 1.192 1.187 1.085 1.005

(0.685) (0.685) (0.683) (0.679)

Backround in Social Functions -0.406 -0.399 -0.462 -0.421

(0.479) (0.479) (0.479) (0.474)

Backround in Public Relations

Functions 2.469*** 2.469*** 2.445*** 2.368***

(0.333) (0.333) (0.332) (0.330)

BOD CF Score -0.429* 0.183 0.286

(0.154) (0.167) (0.188)

Variance 0.038

(0.125)

CM Dem 0.480***

(0.095)

CM Rep 0.428***

(0.098)

BOD CF Score (H1) 0.505***

(0.107)

BOD CF Score × Variance (H2) 0.216

(0.323)

BOD CF Score × CM Dem (H3a) -0.167

(0.240)

BOD CF Score × CM Rep (H3b) 0.731***

(0.222)

Constant -0.643** -0.669** -0.700*** -0.640**

(0.204) (0.216) (0.212) (0.204)

(***) p < 0.001, (**) p < 0.01, (*) p < 0.05

Table 3. Models

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Discussion

In the light of upper echelon theory, CSR has mostly been tied to liberalism of CEO’s and top executives as a driving mechanism in recent literature (Gupta et al., 2017; Christensen et al., 2015; Chin et al., 2013). Having focused on CEO’s and top executives in relative isolation in the past, the involvement of boards of directors in decision regarding CSR practices of organization (Harris & Helfat, 2007) has been substantially neglected in the past. The current research takes on the extension of upper echelon theory to boards of directors and thus, includes factors such as boards composition based on political ideology as well as the emerging dynamics. In other words, as boards of directors are considered to be groups (Harris & Helfat, 2007) this research has taken diversity in terms of variance of political orientation and opposing political ideologies within boards of directors into account.

Political Ideology and CSR. Thus far, research on organizational CSR performance has

focused on external pressures such as governmental legislations as well as industry and market

developments (Gupta et al., 2018; Gupta et al., 2017). However, in line with Chin et al., (2013)

recent research has moved attention to within-firm processes, specifically focusing on top

executives. In line with upper echelon theory and the question what determines organizational CSR

practices it can be said that political ideology, especially liberalism, has an effect on CSR practices

(Gupta et al., 2017; Christensen et al., 2015; Chin et al., 2013). By finding significant effects on

the level of boards of directors, the current research contributes to the extension of upper echelons

theory from CEO and top executive level to a group level. Furthermore, it supports Chin et al’s.,

(2013) suggestion that a focus on within-firm processes, such as decision making of boards of

directors have a significant effect on organizational CSR performance. Thus, contributing to

research that focuses on the antecedents of organizational CSR performance which so far has been

divided into within-firm triggers and external triggers (Gupta et al., 2017) Moreover, the current

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research is in line with Gupta et al., (2017) stating that board liberalism has a significant effect on organizational CSR performances.

Variance in Political Ideology. By looking into boards of directors and their political ideology, diversity in terms of variances between political ideologies needs to be considered. The current research focused on variance along the liberalism spectrum of the liberalism-conservatism continuum. Prior research has established variance along a political ideology held by an individual or a group, to be in terms of the intensity and extremity towards which they endorse either political direction (Chin et al., 2013). The current paper extends research on variances of political orientation and examines its impact on organizational CSR performance in the boardroom. No significant influence on organizational CSR performances has been found, suggesting that the intensity and extremity of political ideology itself does not impact organizational CSR performances. Given that political ideology in the United States can be best categorized between liberals and conservatives (Jost at al., 2009) it can be argued that a very clear identification between them can be made by individuals. Making the strength of advocacy irrelevant in the first place (Jost, 2006; Jost et al., 2003). Within the setting of boards of directors that entails, a mere categorization of either the republican or democratic party can be sufficient to influence organizational CSR performance. In line with upper echelon theory and the question of what determines CSR performance, the current research expounds that the amount of advocacy of a board’s political ideology to a certain extreme, especially liberalism has no effect on CSR practices.

Nonetheless, this effect might differ depending on political context, especially given that it differs from the very unique setting that the United States hold.

Critical Mass Effect. A focus on more recent research of decision-making processes within

boards of directors, has moved away from proportions and variance as a measure of diversity,

proposing a threshold level of a critical mass as a driving force to change prevailing processes

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(Torchia et al., 2011; Konrad et al., 2008; Kanter 1987; Granovetter, 1978; Kanter, 1977). Based on the findings of the current research, the extension of upper echelon theory to boards of directors as groups can be made. Specifically, it can be said that opposing political ideologies within boards of directors can make an impact. An effect of a liberal critical mass on boards of directors and ultimately organizational CSR performances, was not found. Thus, contradicting findings of previous research (e.g. Gupta et al., 2017; Christensen et al., 2015; Chin et al., 2013) and the supported baseline hypothesis of this paper. Giving raise to the consideration of explanations such as external factors (Gupta et al., 2017). Research has put forward, that external pressures of industry peers as well as society or governmental legislations can constrain or advance organizational CSR performance (Gupta et al., 2017). Furthermore, when taking an all-encompassing perspective on extra-organizational factors into consideration, the overarching conservativism held by corporate America cannot be neglected (Bonica, 2016). In other words, it is commonly said that corporate America is slightly skewed to the conservative side of the political spectrum based on the existing preference to make donations to presidential candidates from the republican party (Bonica, 2016).

Figure 2 supports this idea due to its skewness towards -2. Hence, the more common baseline of

political orientation among boards of directors is considered to be conservative. Given the

republican baseline and a focus on group processes within boards based on opposing ideologies,

one explanation of the current findings can be the lack of psychological safety within boards of

directors (Newman, Donohue & Eva, 2017). The concept of psychological safety provides

organizational members with an environment that supports voicing critical opinions, evaluations

as well as collaboration (Newman et al., 2017; Edmondson, 1999). It can be argued that in a

republican dominated board of directors as well as corporate world, the psychological safety for

democrats to assert their opinion is not given. Thus, dampening the effect of political orientations

that ideologically encourage more CSR performance. Ultimately, resulting in the statistical

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insignificance of a liberal critical mass within boards of directors on organizational CSR performance.

Given however, that a critical mass of republicans had a significant impact on organizational CSR performance, it can also be argued that external factors, might dampen the effects of conservative ideologies on organizational CSR practices, eventually leading to advances.

Especially extra-organizational pressures such as increasing societal demands and scrutiny for CSR practices as well as governmental legislations can have this effect (Gupta et al., 2018; Gupta and Wowak, 2017; Gupta et al., 2017; Kassinis and Vafeas, 2006; Meyer & Rowan, 1977). Another explanation for the current outcomes is that based on the organizational benefits obtained through CSR practices (Gupta et al., 2017), the republican’s influence on CSR performance is not only dampened but inversed, given the incentive of firm performance. Thus, republicans, which usually are not associated with endorsement of CSR practices, actually do have an interest in organizational CSR performance advocacy due to their concern for organizational success (Jost et al., 2009).

Meaning that despite fundamental ideological differences regrading political orientations and CSR advocacy, the benefit of organizational CSR performance forms a compelling argument towards CSR practices for boards of directors in general. Thus, the fact that liberals may not experience psychological safety or the fact that CSR advocacy is important to all, regardless their political orientations, provides an explanation as to why CSR performance is not benefited by a liberal critical mass but by a conservative critical mass.

Specific types of CSR and political Ideology. To gain a deeper understanding on whether

political ideologies associate with specific types of CSR practices, the current paper examined the

most influential sub-factors that determine CSR, them being environmentalism and diversity. A

critical mass effect of republicans showed a significant effect on both, while a critical mass of

liberals had no significant effect. Leading to the knowledge that political ideologies not only have

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an effect on organizational CSR performances, but can also be considered as one of the underlying driving factors when it comes to environmentalism and diversity of the CSR practices. Thus, shedding more light into CSR research and knowledge about associations of specific CSR practices with political orientations.

Practical Implications

Based on the findings of the current research, and the extension of upper echelon theory to boards of directors, practical implications can be drawn in terms of (1) informed decision making (2) control systems and (3) legislations.

Based on the current findings on within-firm antecedents of organizational CSR performances, managers and boards of directors will be enabled to make more informed decision regarding board composition and organizational CSR practices. They are additionally urged to give thought to external factors and their impact on decision making processes within boards. For example, even though, liberalism did have a positive effect on organizational CSR performance, a critical mass of conservatives had a similar impact. Thus, when considering board compositions, liberals as well as conservatives should be taken into account to an equal extend. Furthermore, the newly acquired knowledge provided by this paper calls for delicate contemplation towards advocacy of CSR practices based on political orientations. Given that such stereotyping would neglect the complexity of antecedents of organizational CSR performances.

Control systems on an organizational level that monitors and evaluates the boards

composition of political ideologies while scanning external factors, can be beneficial to secure the

most beneficial organizational CSR performances. Additionally, a psychological safe environment

should be provided to obtain clarity about viewpoints on organizational CSR practices within

boards. Tools such as the devil’s advocate can contribute to the control system while

simultaneously, avoid misconceptions.

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Taking an omnipresent and all-encompassing approach, legislations can be used to account for board compositions that will positively influence an organizations CSR performance. This can be implemented on a state level, depending on the social demand and industry pressures the organizations find themselves in. Knowing the impact of political ideologies on specifically environmentalism of the KLD measure can help to form explicit regulations.

Suggestions for future research

To refine and improve future research on political orientations and their impact on organizations CSR performance and board composition with diverse ideologies, several aspects should be taken into account.

Firstly, a shift towards a more holistic approach of research on antecedents of organizational CSR performance needs to be taken. As Gupta et al., (2017) proposes there are external factors as well as within-firm aspects that impact organizational CSR performance. Personality traits of boards of directors and top executives can be further explored as suggested by Gupta et al., (2018).

Furthermore, an exploration of external factors such as state-level political ideology, a distinction between inside and outside directors, governmental legislations and their changes over time as well as societal demand for CSR practices should be considered.

Secondly, the context of corporate America only allows for analysis on one-tier board

structures and the political system in the US. A generalization to a European two-tier board

structure is therefore, limited (Jungmann, 2006). Thus, future research should take into account

different geographical and political systems. A replication within the same context however, should

consider a three-way interaction model of the critical mass, variance of political orientation and a

board’s political orientation, given the unexpected results of hypothesis 3a and 3b.

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Lastly, a theoretical frame that allows for board’s decision-making process to be explained, should be taken into account. Upper echelon theory has been successfully tied to not only top executive and CEO but the organizational level and now to the board level (Gupta et al., 2017).

However, a deeper focus on the underlying mechanism of decision-making processes within boards of directors with a diverse composition, should be taken into account. The concepts of psychological safety (Newman et al., 2017; Edmondson, 1999) as well as institutional theory (Lee and Lounsbury, 2015) can thus provide the frame for future research.

Limitations

The current research cannot account for all restrictions given by the current research setting and stream. Thus, limitations were unavoidable. Firstly, the sample’s focus on S&P 500 organizations, consisting only of large public organizations while neglecting small and medium sized organizations, cannot be generalized. Secondly, the given geographic focus on the U.S provided a unique political system that cannot be generalized to other countries and political contexts. Thirdly, as Gupta at al., (2018) and Chin et al., (2013) remark, the KLD measure was faced with several changes in terms of items measured in 2008 as well as 2010. The current research examines a time span from 2000-2013, without controlling for any item classifications and measurement changes. Lastly, an issue that has been raised several times in corporate governance literature, is the inference that upper echelon theory conducts (Priem, Lyon, & Dess, 1999).

However, by generalizing attributes of individuals and groups to an organizational level, several

steps and processes are neglected and often remain unmeasured. Leaving possible confounding

variables unnoticed (Priem at al., 1999).

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Conclusion

The current research aimed at extending upper echelon theory to boards of directors to

organizational CSR performance while simultaneously inspecting an ideologically diverse board

composition. Based on a large sample including S&P 500 organizations, the results put forward a

positive relationship between board liberalism and organizational CSR performance. An

interaction effect of ideological variance and boards liberalism on organizational CSR performance

was not found. A closer look into board dynamics by using a critical mass of opposing political

orientations yielded results contrary to what previous literature on political ideology and CSR

performance asserters. It was found that an interaction effect of a liberal critical mass and a boards

political ideology had no significant impact on organizational CSR performance, while a

conservative critical mass made an impact. Findings also suggest a strong effect of political

ideology on the environmentalism spectrum of CSR measures. These results contribute to upper

echelon theory and the question of what determines an organizations CSR performance. It can thus

be said that political ideology, especially liberalism has an effect on CSR practices while a critical

mass of conservatives within boards of directors holds the same effect. Given that CSR practices

carry high value for society, stakeholders as well as organizations, individuals have an interest to

endorse CSR practices and increase organizational CSR performances, regardless their political

orientation. Considering the impact of control variables and factors which previous research has

put forward (Gupta et al., 2018; Gupta et al., 2017) external factors indeed pressure boards of

director’s decision making towards organizational CSR practices. Thus, it can be argued that the

mere focus on political ideologies and intragroup processes might be too simple to explain an

organizations CSR performance. While within-firm processes and political ideologies are

important, especially for an environmentalism focus of CSR, a more holistic view should be

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implemented. Thus, focusing on both within-firm as well as external factors should be adopted

when trying to understand what factors influence organizational CSR performance.

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