Information zu Nutzungsrechten
Bitte beachten Sie, dass die Urheberrechte bei der Astronomie-Werkstatt „Sterne ohne Grenzen“ – Harald Bardenhagen - verbleiben. Das jeweils überlassene Exemplar der Präsentation ist an die Teilnehmerperson gebunden und ohne schriftliche Zustimmung darf nicht vervielfältigt oder veröffentlicht werden. Diese Präsentation dient der
Teilnehmerperson zur eigenen Dokumentation der besuchten Veranstaltung. Darüber hinausgehende Nutzungsrechte bestehen nicht. Sofern Nutzungsrechte Dritter verletzt wurden, bitte ich um Nachricht.
Harald Bardenhagen haraldba@hotmail.com
Information on usage rights
Please note that the copyright remains with the Astronomie-Werkstatt "Sterne ohne
Grenzen" - Harald Bardenhagen. The respective copy of the presentation is bound to the participant and can not be reproduced or published without written consent. This
presentation serves the participant to the own documentation of the event attended.
There are no further usage rights. If third party rights have been infringed, I ask for notification.
Harald Bardenhagen haraldba@hotmail.com
“Selling” Darkness
Harald Bardenhagen
haraldba@hotmail.com
www.sterne-ohne-grenzen.de
Why selling darkness?
Who are your customers?
How to sell darkness?
1972 1980 2014 2019
The only planet suitable for humans
loses its suitability for human life …
Creating change together
In 2015, the heads of state and government agreed on 17 goals for a better world by 2030.
These goals have the power to end poverty, combat inequality and stop climate change.
Guided by these goals, it is now up to all of us (this
includes me and you), governments, businesses, civil
society and the public to work together for a better
future for all.
The United Nation Sustainable Development Goals (SDG)
2015
strategicplan-2020-2030.pdf (iau.org) https://www.iau.org/static/administration/about/strategic_plan/strategicplan-2020-2030.pdf
OFFICE OF ASTRONOMY FOR DEVELOPMENT
www.astro4dev.org/2018/04/24/oad-projects-and-their-link-to-sdgs/
SDGs Portal (esa.int) sdg.esa.int/
„What if we wake up one morning to realize that all conservation planning of the last 30 years told only half of the story –
the daytime story?“
Catherine Rich and Travis Longcore (2006): Ecological Consequences of Artificial Light Lighting
The Must-Have Values of Darkness at Night
• Human Health and Wellbeing
• Biodiversity
• Nature Experience
The Most Important Target Groups
• Decision maker in administration and politics
• Press and media
• Special Target Groups
• The general public, everybody,
short or long, old or young
The Observatory in the Wilderness
Video: https://www.youtube.com/watch?v=DFJ5gdMBWtw
Region-Wide Offerings
Events, village
festival, exhibitions
Eye
Catcher
Roll-Up-Poster Sets for Exhibitions
Working together
with touristic agencies
Events organized or supported from
touristic agencies
Booking Portal
https://www.sterne-ohne-grenzen.de/veranstaltungsprogramm/programmangebot
Customer Communication
Address Management
E-Mail Distribution List
Corona-Rules
https://www.sterne-ohne-grenzen.de/zur-corona-situation
Look Backs
https://www.sterne-ohne-grenzen.de/neugierig-rückblicke/2020/perseidennächte-10-12-08-2020
Marketing for a Starry Night Sky
https://www.sterne-ohne-grenzen.de/nachhaltiger-astrotourismus/werbung-für-die-sternenreiche-nacht
Marketing for a Starry Night Sky
https://www.sterne-ohne-grenzen.de/nachhaltiger-astrotourismus/werbung-für-die-sternenreiche-nacht
Media Coverage
https://www.sterne-ohne-grenzen.de/medien-echo
12 hotels, motels, bed&breakfast for “night owls”
10 places to go for “night owls” for independent use
Astronomy Scholl Study Group
> 100 schools
> 100 public stargazing events per year
> 6.000 guest at the observatory per year
SternenBlicke
Places to go for
independent use
Maintain Partnerships
The night sky is a natural resource.
Natural dark skies do profide habitats for wildlife and allow
natural processes and rhythms to evolve unimpeded.
The night sky is a cultural resource.
It is a basic nature experience.
The starry night sky is enticing children's interest in science and is
concealing some of the greatest questions humans have ever asked.
Natural nightscapes are economic resources.
Natural landscapes provide essential services from nature.
With the popularity of stargazing programs, night walks, full moon hikes and other
nighttime activities, natural nightscapes are an economic resource as well.
• Recognize, that the natural, dark nightscapes and starry night skies are important components of nature that need to be protected
• Consider light pollution abatement and protection of natural nightscapes as one of your vital tasks and passion.
My call to you:
Additional Information and Useful Links:
www.sterne-ohne-grenzen.de www.sternenregion-eifel.de
www.sternenpark-nationalpark-eifel.de
http://www.nationalpark-eifel.de/sternenpark
www.darksky.org
www.lichtverschmutzung.de
Information zu Nutzungsrechten
Bitte beachten Sie, dass die Urheberrechte bei der Astronomie-Werkstatt „Sterne ohne Grenzen“ – Harald Bardenhagen - verbleiben. Das jeweils überlassene Exemplar der Präsentation ist an die Teilnehmerperson gebunden und ohne schriftliche Zustimmung darf nicht vervielfältigt oder veröffentlicht werden. Diese Präsentation dient der
Teilnehmerperson zur eigenen Dokumentation der besuchten Veranstaltung. Darüber hinausgehende Nutzungsrechte bestehen nicht. Sofern Nutzungsrechte Dritter verletzt wurden, bitte ich um Nachricht.
Harald Bardenhagen haraldba@hotmail.com
Information on usage rights
Please note that the copyright remains with the Astronomie-Werkstatt "Sterne ohne
Grenzen" - Harald Bardenhagen. The respective copy of the presentation is bound to the participant and can not be reproduced or published without written consent. This
presentation serves the participant to the own documentation of the event attended.
There are no further usage rights. If third party rights have been infringed, I ask for notification.
Harald Bardenhagen haraldba@hotmail.com
