Appendix
Store
Shop-in-shop
Appendix 1
Concept area
Identity area
Appendix 2
Sales/m2: sales per square meter
Markup: margin
Inventory risk: explains who responsible is for inventory Model: explains how the structure of the organisation is Distribution: explains where the sores are located
Store size: size of the store
Local support: degree of marketing done by retailer or supplier
Buy/selection: way of selling-in (selection, de-selection or trust-limits) Quantities and depth: explains who decides the depth and quantity
Timing: explains when the collection is sold-in
IT: degree of IT support
Deliveries: explains when the collection is delivered and the possibility to replenishment
Replenishment/re-order: possibilities of replenishment and re-ordering
Payment: explains how many times and how the payment takes place Freight: explains who pays the freight
Entrance fee: price that partner has to pay to the supplier at entrance Retail pricing: explains who decides the prices of the items
Capex (capital expenditure): made cost that can be debit
Advertising: explains who pays advertising costs.
ATL= above the line: all advertisement direct to the consumer, for every country the same. For example: tv commercials
BTL= below the line: all advertisement indirect to the consumer
