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The diffusion of the household autonomous robotic vacuum cleaners (HARVCs) in China

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Academic year: 2021

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(1)

The diffusion of the household

autonomous robotic vacuum cleaners

(HARVCs) in China

(2)

54,000,000

In 2015

429,000,000

Between 2018 and

2020

(3)

The conceptual model

3

👉

👉

(4)

Questionnaire

The parameters of p and q:

1. Multiple-item questions

2. Re-scale items based on previous literatures

The parameter of m:

(5)

p = .02208037

5

The Steps of Calculation the

Parameters of innovator and imitator

(6)

The Parameter of Potential Market m

1. The alternative choices were selected based on utilities.

(7)

Diffusion Patterns

Parameters p q m

Xiaomi New 0.02208037 0.1343183 211,000,000 iRobot i7 Plus 0.02208037 0.1343183 55,000,000

(8)

Implications

» The diffusion patterns can vary for different products.

⋄ It depends on consumers’ preferences on the products and the types of the products.

» Brand and price are the most important attributes.

(9)

Implications

» The diffusion patterns can vary for different products.

⋄ It depends on consumers’ preferences on the products and the types of the products.

» Brand and price are the most important attributes.

» Extra functions are a plus!

9

Limitations

» Failed to consider the validity of the coefficient ranges of p and q.

» Poor interrelatedness among items when measuring p and q.

(10)

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