Appendix A
List of competitors by class
Appendix B
Questionnaire auto show organizers
We would appreciate your completing & returning the below e-mail.
Dear Sir or Madam:
Mercedes-Benz USA is currently reviewing its presence at the various auto shows across the country. Basically, we want to re-evaluate where we currently participate in shows, vs. where we should be participating.
As a starting point, we ask if you can please give us some assistance with this project by providing the following information regarding your most recent auto show. You can write your answers after the questions and then e-mail it back to us:
1. Most recent auto show dates (start and close):
2. Show length (# of days):
3. Total show attendance:
4. Total show square footage:
5. Space cost per square footage:
6. Included with space cost:
7. Contact name should we want more information:
8. Phone number for the contact person:
9. E-mail address for the contact person:
10. Web site address for the auto show:
If you have any questions, please call Caroline Henneman at 1-800-225-6262, #3297.
Your return e-mail or fax will be greatly appreciated.
Thank you very much for your help.
Caroline Henneman
Caroline Henneman Intern Consumer Events Mercedes-Benz USA, LLC Tel: 1-800-225-6262, #3297 Fax: 201-573-6766
eMail: caroline.henneman@mbusa.com
Appendix C
Letter Region managers
Dear Region Market Mangers,
As you know, we are currently reviewing our auto show program. There are 4 major components of this review. We have completed the first three:
1) Review of the structure of each show (size, attendance, and sq. ft.) 2) Review of the market & competitors
3) Review of the existing budget.
4) Regional Input
Attached, please find a list of shows we are considering for national support. This is where step 4 comes in. We need your input. Based on the attached list, please provide your input on each show in your respective regions.
Should it be supported nationally?
What has been your region's philosophy for supporting these shows in the past?
Are there shows you feel should be considered, but aren't on the list?
Please respond to me no later than Monday, July 14th, 2003.
If you have any questions, please contact me directly.
Thank you for your input, it is greatly appreciated.
Kind regards, Caroline Henneman
Shows for Consideration.xls
