Table of Contents
Social Media Marketing & Branding—The Micro MBA Preface
Introduction—The Social Consumer
Module 1 - Social Media Marketing For Each Step of the Digital Customer's Life Cycle Chapter 1 - The Digital Customer Life Cycle
Chapter 2 - Phases and Stages of the Customer Experience Funnel Module 2 - Digital Ads (Part 1)
Chapter 3 - Programmatic and Real Time Digital Ad Buying (How Digital Ads Work) Chapter 4 - Programmatic Bidding for ADS on Facebook
Chapter 5 - Setting up A Facebook & Instagram Ad Campaign Chapter 6 - Facebook Ad Types
Chapter 7 - Creating Facebook Ad's Creative and Copy Chapter 8 - Ad Reporting and Optimization
Module 3 - Segmentation
Chapter 9 - Convectional Segmentation
Chapter 10- Segmenting Audience with Facebook
Chapter 11- Remarketing with Facebook's Custom Audience
Chapter 12- Digital Behavioral Segmentation Using Custom Audience Chapter 13- Creating Buyer Personas
Module 4 - Digital Value And Marketing Message Chapter 14- Unique Digital Value Proposition
Chapter 15- Perceived Benefits, Hassel Factor, and Means End Theory for Crafting A Marketing Message Chapter 16- Designing a Unique Digital Value Proposition
Module 5 - Digital Media And Engagement Chapter 17- Paid, Earned, and Owned Media Chapter 18- Social Media Engagement
Module 6 - Story Telling Social Engagement And Content Marketing For Chapter 19- Content Marketing
Chapter 20- User-Generated Content Chapter 21- Transmedia Storytelling
Module 7 - Digital Influence Driven Marketing Chapter 22- Digital Influence
Chapter 23- Influencer Marketing
Module 8 - UI, UX, CX, And BX For Digital Marketing Chapter 24- Understanding UI, UX, CX and BX
Chapter 25- CX and UX for Social Media
Module 9 - Digital Brand Experience And Management Chapter 26- Digital Branding
Chapter 27- Brand Promotors and Detractors
Module 10 - Social Listening, Selling, Care, And Crisis Chapter 28- Social Listening
Chapter 29- Social Selling
Chapter 30- Social Media for Customer Service, Support, and Delight Chapter 31- Setting Up Social Customer Care
Chapter 32- Managing a Social Media Crisis Module 11 - Agile Testing For Social Media Chapter 33- A/B Testing
Chapter 34- A/B Testing Facebook Ad Campaigns Module 12 - Digital Ads (Part 2)
Chapter 35- Linkedin Ad Campaigns Chapter 36- Instagram Story Ads Chapter 37- Snapchat Ads Chapter 38- Twitter Ads
Chapter 39- Advertising on Pinterest, Quora, and Reddit Chapter 40- GDPR, Budgeting, and Behavioral Psychology Module 13 - Digital Career Guide
Chapter 41- A Repository of Campaign Case Studies Chapter 42- Job Guide
Chapter 43- Resume Tips and Linkedin for Jobs Chapter 44- Chapter-wise Interview Questions Certification
