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To buy or not to buy, this is here the question.

The influence of mergers and acquisitions on the innovativeness of

pharmaceutical companies in

the global economic up- and downturns of 1997 - 2008

Master Thesis

By

Ivo Tokarski s2013347

Supervisors

Dr Killian McCarthy

Dr Rene van der Eijk

University of Groningen

Faculty of Economics and Business

Master of Science in Business Administration

Strategy & Innovation

27

th

July 2012

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Abstract

This research gives insights on the issue to what extent mergers and acquisitions (M&As)

of global pharmaceutical companies influence their innovativeness in economic up- and

downturns. In total 1615 pharmaceutical companies were investigated through an

empirical analysis. Evidence for three main findings has been found. First, pharmaceutical

companies that acquire in slight economic downturns have higher positive returns.

Secondly, the number of patents that have been traded does not influence the returns of

the company - therefore the innovative performance does not increase measurably.

Thirdly, the location of US based target firms has a positive effect on the number of patents

that have been traded.

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Preface

The pharmaceutical industry always has interested me personally, since it is an industry

that has a lot of power to it. As I saw the chance to write my master thesis on this topic I

did not hesitate and grabbed this opportunity. I was keen to do an empirical research that

is more about number crunching than interpreting the statements of other researchers. A

big challenge on my way, as a MScBA Strategy & Innovation student, was to combine

empirical hard data calculation with vague and not really exact variables describing

innovativeness. Nevertheless, I am happy with the outcome of the work because in a way

together with my supervisor we have created something new from a vast puzzle of

numbers as the starting point. In this respect, I would like to thank my supervisor dr

Killian McCarthy, who was more than just support on my way to graduation. I feel like I

have learned a lot from him and I am very thankful for his dedication. Also, I would like to

thank Ilona Faryna, who helped me immensely to stay on track and motivated me

throughout the process.

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Index

Abstract ... 2

Preface ... 3

1. Introduction ... 5

2. Theoretical reflection ... 6

2.1 M&A influence ... 6

2.2 Innovativeness ... 7

2.2.1 Innovation and the moderator: Structural inertia ... 8

3. Methodology ... 9

3.1 Sample ... 9

3.2 Dependent variables ... 11

3.3 Independent variables ... 12

3.4 Control Variables ... 13

3.5 Descriptive statistics ... 13

3.6 Calculation Model ... 14

4. Results ... 15

4.1 Summary of findings – univariate regression... 15

4.2 Summary of findings - multivariate regression ... 16

4.3 Summary of findings - multinominal logistic regression ... 16

5. Discussion ... 18

5.1 Patents ... 18

5.2 Periods ... 19

5.3 Locations ... 22

5.4 Limitations ... 24

Summary ... 24

References ... 25

Internet sources... 27

Appendix ... 27

A – Correlation matrix ... 27

B - Univariate Regression ... 29

C - Multivariate Regression ... 47

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1. Introduction

In the pharmaceutical industry companies are reliant upon scale and innovativeness to

develop products and stay profitable by covering their expenses for R&D. To stay

competitive and profitable the companies require therefore large cash reserves. This

needed affluence in cash reserves is restrained when a recessionary period strikes the

global economy. By investigating how those companies adapt their M&A behaviour to

these new economical circumstances and measuring what is affecting their innovativeness,

will provide managerial insights on which strategy could pay-off in the end.

Managers and CEO’s of pharmaceutical companies are dealing with a competitive

surrounding in which they have to guide their enterprises through the increasing rivalry

within their industry sector caused by new technologies, pioneering research and

innovation to secure the next blockbuster drug. An additional major concern is the threat

of appearing substitutes, which could replace the patented pharmacological products and

therefore cut the companies existing commercialization chain - leaving them behind on

huge R&D costs, which cannot be compensated for anymore. Furthermore, the economic

cycles create another challenge in raising funds and marketing the products to keep the

innovativeness up. Those companies and their leaders have to find new ways to secure

their innovativeness on the one hand, and block out their competitors on the other. An

established method that pharmaceutical firms seem to rely on is mergers and acquisitions

(M&As), in order to acquire valuable patents to increase their potential for innovativeness,

as well as a method to block out competition strategically.

Previous researchers like Pisano (1997) found out that based on transaction cost theory,

M&As compared to alliances, have lower transaction costs in cases that involve insecure

property rights and, transaction-specific production goods and when a transfer of complex

technology is needed. Basing on the study of Pisano (1997) the pharmaceutical industry

follows a logical pattern using M&As as a form of collaboration that have a low transition

cost.

Contrasting the idea of transaction cost theory of the pharmaceutical industry towards

industry non-specific studies of Kohers and Kohers (2000), shows that M&As in general

create slightly negative shareholder value, which gives an indication that even when

transaction costs are low – no value is created. Supporting this statement is the study of

Moeller et al. (2005), who studied the merger wave of 1998 – 20001 and found out that

more value was destroyed than created within this period.

This research will conduct therefore an empirical analysis of the global pharmaceutical

industry, in order to investigate how the innovativeness of these acquiring companies is

affected by mergers and acquisitions - in the context of economic up- and downturns.

The scope of a global perspective shall have the purpose to distinguish if the number of

patents as an innovativeness indicator has an influence on various other performance

indicators, which could give important managerial insights.

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acquires a smaller company the influence on innovativeness is measureable (Bouncken,

2011; Giovannetti et al., 2011) and should have a negative effect on the small company

itself (Christensen, 2006). But what effect does it have on the acquiring company?

To set a researchable timeframe I chose the fifth and sixth global merger waves, which

took place in between 1997 – 2008 (see figure 1). This gives the chance to distinguish two

economic upturns and two economic downturns, creating a basis for comparison and

validity.

This classification creates an opportunity to establish how the M&As of pharmaceutical

companies affected the innovativeness of the acquiring companies within this closed time

period that had economic upturns as well as economic downturns.

2. Theoretical reflection

To successfully conduct this research, two main factors have to be put into theoretical

perspective when defining them, namely ‘Patents’ and ‘Periods’ - as this research needs to

establish measurement criteria for innovativeness (indicated through patents), and

economic up- and downturns given by two upturn and two downturns periods.

A big part of the scientific literature believes that measuring innovativeness in any

industry is difficult per se, because of the fuzzy logic behind it. When it comes to

measurements like R&D spending’s and similar innovativeness indicators it is rather

suitable to compare a small amount of companies that have no diverse demographics.

When taking a global approach to examine whether there is a general pattern for the

worldwide pharmaceutical industry, innovativeness has to be defined by a common

measure that is internationally independent. Therefore, the number of patents that have

been traded to the acquiring firm by M&A, shall distinguish the transition of

innovativeness (potential) from the target company, to the acquirer. Further, this research

is focused on examining whether this transition of patents from the target company to the

acquirer, has performance benefits for the acquiring company in economic up- or

downturns.

The timeframe is set within 1997 – 2008 because it gives additional insights of the

performance in two economic upturn periods and two economic downturn periods.

The balancing act of the acquirer in this setting is described as a need to innovate in order

to stay in business, which on one hand should focus on not restricting the innovation

process, but on the other hand should guide to preferred destinations (Pal, 2010). This

means that there should be incentives to foster innovativeness but in a preferable

direction for later commercialization. If it is not possible however, the here researched

M&As give the opportunity to acquire innovativeness through patents, which fit into the

company’s product pipeline.

2.1 M&A influence

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The motives for M&As can be classified overall into adaptive or defensive rationales,

versus proactive or offensive rationales (Burns et al., 2005). For the industry context of

pharmaceutical companies those classifications do also apply because some M&As were

performed in order to fill gaps in a company’s product pipeline to maintain growth

(Grabowski et al., 2002), so were rather defensive in nature, whereas other M&As were

focused on the proactive rationale of increasing the scale, scope and R&D productivity

(Cockburn & Henderson, 2001).

Further implications for M&As in the pharmaceutical industry are related to a study of the

authors Danzon et al. (2007), who found out that firms with a relatively old portfolio of

marketed drugs exhibit a higher propensity to acquire another firm. It can be argued that

economic stress is influencing the M&A activity, which should well relate to the economic

up- and downturns.

In order to measure the influence of M&As this study will adopt the idea of the authors

Arza and Lopez (2011), who showed that companies linked to research organisations

invest more in innovative activities and are more prone to patenting – which gives a

theoretical hint of the linkage between the number of links and innovativeness. Therefore,

this research shall define the ‘M&A influence’ as the amount of linkages and how often they

have been created between the acquiring company and any given target, in other words –

the frequency of M&As that have been performed in a given period. This shall be one of the

dependent variables of the statistical analysis that should answer what influence the

frequency of M&As have on the company’s innovativeness.

Interestingly, there are different motives and frequencies of M&As when comparing global

pharmaceutical firms. The research of Demirel and Mazzucato (2010), has found evidence

that the location of the most innovative US based pharmaceutical firms is associated with

their location. Taking this into account and extending it to a global perspective the

question arises whether the different locations of the targets that have been acquired,

effects the innovativeness of the acquiring company differently. Also the question of

whether demographic areas had different strategies to cope with the fluctuations of the

global pharmaceutical market and their implications can be additional insights of this

study and broadening the focus of patents and periods by adding another variable.

Therefore following hypotheses shall be tested:

H1: The location of the target firm has an effect on the number of patents that have

been traded.

2.2 Innovativeness

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Further, Lanjouw and Schankerman (2002) have researched the patent quality and

research productivity by measuring innovation with multiple indicators. One of them was

the quality of patents that allowed making a judgement on how productive a company was

in terms of R&D. For the research of pharmaceutical companies this measurement criteria

should be changed into the amount of applied patents for each given company. As for the

other central factors, this innovativeness indicator gives grounds to compare

pharmaceutical companies in a global context, without having to constrict the results due

to the complexity of the different geographical environments those companies encounter.

Interpreting the research of Lanjouw and Schankerman further, this patenting frequency

should be positively related to the stock market value of firms. The stock market value is

on the other hand related to the financial performance of the firm, which connects the

innovativeness to the above mentioned performance factor and should also in some way

relate to the M&As of the firm.

The pharmaceutical industry has its own implications regarding the measurement of

innovativeness, because it heavily relies on patenting - were the patent virtually equals the

product (Thomas, 2003). Within this industry the patented products could be easily and

cheaply reproduced by competitors, when this protection barrier would not exist. And

since the capital investment in creating a marketable drug is exceptionally high and has to

pass several R&D stages and FDA approval, patent protection is crucial to innovative

companies in order to retain a guaranteed period of market exclusivity, which should give

the opportunity to recoup the development costs (Bale & Harvey, 1997). For that reason

my research will adopt the number of applied patents that have been traded from the

target company to the acquirer as a variable to measure the potential increase of

innovative output of the acquiring company.

Following hypothesis shall therefore also be tested:

H2: The number of patents that have been transferred from the target to acquire have

a positive effect on innovative performance.

2.2.1 Innovation and the moderator: Structural inertia

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This seems to be the major opposition force towards the transaction cost theory (Pisano,

1997), which seems to lose validity as structural inertia increases.

In global downturns many businesses experience an increased uncertainty within their

industry due to the turbulence in the financial market (Sahin et al., 2011). Even though the

pharmaceutical industry seems to be a special case, since there is no recessionary period

for illness and need of medication, they nevertheless will be affected by the reduced

financial flow caused by the recession. The capital-intensive business model of large

pharmaceutical firms is based on high R&D expenditures with only a few products to

recoup the investment that went into the development and marketing of the products. As

the large pharmaceutical companies were ‘lumbering’ ahead in their early growth phases

to attain scale economies and high turnovers, they were sufficient in covering their own

investments in product developments (even though financial leverage through debt

and/or outside investors was appreciated because of risk reduction and tax savings). As

those companies grew in times of prosperities, they were able to put some financial ‘meat’

on their structural bones, allowing them to survive economic downturns and global

recessionary periods for a certain time. Smaller biotech/pharma companies caught by a

global recession in their early stages of development do not have the means to attract

financial investors and loans in this economic climate of uncertainty, which varies strongly

over time – with uncertainty levels rising by 50 percent to 100 percent during recession

(Bloom, 2007). Companies with little cash reserves will find themselves soon in the

position of standing with their back against the wall, with the only chance of survival by

being acquired through a large(er) pharmaceutical company that has got the necessary the

cash reserves. The problematic situation for the smaller companies is that they will not

have any bargaining power towards the acquiring firm, since their economic survival is

dependent on the bigger firms. For the large pharmaceutical companies on the other hand

it seems like a global economic downturn is like a private invitation of the top performers

of the industry to go on a ‘cheap shopping tour’, buying out prospecting companies along

with their patents in order to increase their product portfolio. The question for the

acquiring companies should be whether they should integrate those M&As or leave them

separate by providing only financial support, since the study of McCarthy and Weitzel

(2009) has shown that compared to large firms, acquiring SMEs, are more flexible and

more able to avoid deals that turn sour. This new strategic implications could show that

bridging the financial needs of a start-up in order to let it grow by itself, could be more

profitable in the long run, than vertical integration.

Following hypothesis shall therefore be tested:

H3: Pharmaceutical companies that acquire in economic downturns have higher

positive returns.

3. Methodology

3.1 Sample

The initial raw data sample was extracted through the database SDC, which included all

mergers and acquisitions that have been published. The date of announcement for the

mergers and acquisitions was narrowed down to the timespan of 01/01/1997 to

31/12/2008. Acquiring companies were narrowed down to companies that possess the

primary SIC Code of 2822, 2834, 2835 and 2836. Further, the deal type code (1) was

included, as well as the deal status code (C) and the acquirer public status code (P). In total

n=1615 deals could be extracted.

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expression. The data for the financial performance indicators covers 1137 of the 1615

M&A deals.

Additionally, the data on patents has been counted manually by researching the European

Patent Office database (EPO), and counting the patents that have been filed until the day of

the M&A. In total patent data for 970 companies could be extracted.

The performance indicators for this paper will be set into the context of financial

indicators that will allow to make a ‘hard’ data based analysis.

This research shall base on one of the most extensively studied areas, namely the financial

component of how economic goals of the company are fulfilled (Barney, 2002). It is rather

not beneficial to use the extended model of performance measurement because it gives to

complex results for the regression analysis in order to analyse the pharmaceutical

companies in global terms.

The financial perspective is defined by the tangible outcomes of the strategy using

traditional financial terms, like economic value added, revenue growth, costs, profit

margins, cash flow, net operating income, etc (Grigoroudis et al., 2012). In respect to that

in this study I will also define further dependent variables influencing innovativeness in

terms of cumulative abnormal returns of a given company. There are several reasons for

that. Firstly, the availability of data for different measurement indicators like e.g.

‘economic value added’ or ‘profit margins’ are hard to obtain, and mostly not publically

available. The return index of pharmaceutical companies on the other hand is available

because most of the companies are listed on the stock exchange and therefore need to

publish these numbers. Secondly, the cumulative abnormal returns indicate the ability to

capture value from the commercialization of products, which gives a variable that includes

several indicators of whether the product or innovation is commercially successful from

the beginning of the R&D to marketing. Third and lastly, it also gives common grounds to

compare companies on a global level because regional taxes are excluded and the focus

lays just on the commercial success of income generation. Therefore, cumulative abnormal

returns shall be the other main variables in defining the performance measurement

statistics, which goes along with the authors Dehning and Richardson (2002) who showed

in their research synthesis, on how to calculate returns on investment in a complicated

industry like IT, that a wide range of performance measurements can be used, including

event studies based on the shareholder return, on stock performance and sales growth

percentage ratios.

The research setting for this study is defined as the global pharmaceutical industry. In

total 1615 companies were included which acquired other companies within the

timeframe of 1997 – 2008. This timeframe was divided into four periods that are defined

as economic upturns (Period 1, Period 3) and economic downturns (Period 2, Period 3).

The division of into those four periods corresponds with the fifth and sixth global merger

wave of pharmaceutical companies (mergerstat.com, 2012).

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3.2 Dependent variables

The following section presents the dependent variables that have been chosen to

distinguish the behaviour of M&As in terms of frequency, in terms of the change in

percentage of returns to the shareholders in long-term, the acquiring companies stock

price value change in long-term, as well as a short-term measurement of the cumulative

abnormal return. These dependent variables have the purpose of indicating if there are

performance indications in long-term, short-term or in relation to the activity in M&A

pursuance of the acquiring company.

Frequency of M&As (freq_ma)

The amount of mergers and acquisitions that have been performed within the specific

period, in other words the frequency of M&As, is set to be the dependent variable.

According to the authors Cassiman et al. (2005) M&As affect performance and

organizational output. Setting this dependent variable into contrast to the independent

and control variables, should give insights about how the activity of acquirers influence

the other factors. It should give valuable strategic insights of whether an active or rather

passive M&A behaviour has better implications on later performance and innovativeness.

The data could be obtained by counting every M&A the acquirer performed in a given

period, therefore covering n=1614 companies. This variable is additionally a good

indicator of how risk averse an acquirer is and if it has do with economic up- and

downturns, or locations when controlling for them.

Total Return Index – Abnormal return growth (tri_ar)

The abnormal return growth rates of the total return index are calculated on the basis of

CAR (-3, -1) Quartiles, as the estimation window, which has been set into contrast to the

CAR (0, +1) Quartiles as the event window. This adjusted growth rate has been

benchmarked to the growth rates of the total return index global pharmaceutical industry.

The t-test shows significance in comparison of the population means with an indicator of

0,26.

The abnormal return growth rates of the total return index, is a measurement to show to

which extent shareholder value has been created. This measurement shows if the M&A in

the end has created shareholder value in the long-term.

All data has been extracted from Datastream and accounts for n=1137 of the acquiring

companies.

Figure 2 – Abnormal return growth rates, Total Return Index

-400 -200 0 200 400 600 800 1000 Abn or ma l Reu tr n Per cent age 1997-2008

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Price Index – Abnormal return growth (pi_ar)

The abnormal return growth rates of the price index of the acquiring company has been

calculated as the above-mentioned variable (tri_ar) with CAR (-3, -1) Quartiles as the

estimation window and CAR (0, 1) Quartiles as the event window. The adjusted abnormal

return has been benchmarked to the price index of the global pharmaceutical industry.

The t-test shows also significance at an indicator of 0,47.

This variable is a more pessimistic version of the (tri_ar) variable, and displays to which

extent the stock price of the company has been affected through the M&A, in respect to

growth percentages. This measurement shows whether the company itself has profited

from the M&A in the long-term. The coverage is also n=1137 of the in total n=1615

acquiring companies

Figure 3 – Abnormal return growth rates, Price Index

Cumulative Abnormal Return (car21_1)

An additional dependent variable is calculated by extracting the cumulative abnormal

return on a daily basis of -21 days before the M&A, as the estimation window,

benchmarking the average to the industry standard, and in the end contrasting this

performance to +1 day after the M&A. This variable has the reason to distinguish the

companies’ performance on daily basis by examining the return index and not on a

quarterly basis like the variables (tri_ar) and (pi_ar). Further, this variable does not

investigate the growth rates but the financial performance of the given company and

therefore is a suitable measure to distinguish the firms’ returns in the short-term. The

coverage of this variable is n=1136 of in total n=1615 acquiring companies.

3.3 Independent variables

Number of patents (num_pat)

The main independent variable for this research is the number of patents that has been

traded as the acquiring firm merged or acquired the target company. The number of

patents has been extracted by checking each individual target company in the European

Patent Office database, and counting the patents they have possessed until the target

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company has been acquired. The patents that have been traded by M&A from the target

company to the acquirer are set to be an indicator of the potential for innovativeness that

has been transferred to the acquiring company.

3.4 Control Variables

In general, this study is controlling for periods, location and what influence the periods

with locations have on the innovativeness given by the number of patents.

Locations (row_tar), (us_tar), (eu_tar), (ni)

Each Location has been coded with a dummy variable in order to distinguish the areas in

which the target companies have been acquired. The variable (us_tar) are US based

targets, (eu_tar) distinguish the European based target and all other countries are covered

through the variable (row_tar), which stands for the rest of the world. Additionally the

variable (ni) is giving insight whether the deals are national or international which

provides information about the acquirer.

Periods (p1), (p2), (p3), (p4), (u), (d), (tp)

When controlling for periods the deals have been coded with a dummy variable for each

period in that the acquisition took place. Ranging from p1 to p4 the individual periods

cover the timeframe of all mergers and acquisition within 1997 – 2008.

(p1) is defined as the period from 1997-1999, (p2) is 2000-2002, (p3) is 2003-2006 and

(p4) is 2007-2008. Additionally periods are coded as economic up- and downturns, in

which (p1) and (p3) display upturns given by the variable (u), and the periods (p2) and

(p4) are described by the variable (d).

Further, turning points (tp) defined as peak performances in the abnormal return growth

rates are included into the model by an established event window of -1 Quartile and +1

Quartile from the given max/min of the (tri_ar) and (pi_ar).

3.5 Descriptive statistics

Variable

Obs Mean

Std. Dev.

Min Max

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usp1

1615 1.092879

.2903531

1

2

usp2

1615 1.117647

.3222895

1

2

usp3

1615 1.182663

.3865093

1

2

usp4

1615 1.09969

.2996796

1

2

eup1

1615 1.040248

.1966004

1

2

eup2

1615 1.056966

.2318493

1

2

eup3

1615 1.086687

.2814634

1

2

eup4

1615 1.063158

.2433221

1

2

ltri_ar

1615 1.063777

.2444311

1

2

lpi_ar

1615 1.064396

.2455336

1

2

lcar21_1

1138 1.093146

.2907645

1

2

lfreq_ma

1615 1.091022

.287729

1

2

(For the correlation matrix please see Appendix A.)

3.6 Calculation Model

The basis calculation model of this study is determined by finding the influence of the

number patents that have been transferred from the target company to the acquirer by

merger or acquisition, on four different performance indicators. The performance

indicators are given by the dependent variables, namely, (car21_1), (tri_ar), (pi_ar) and

(freq_ma).

The calculation includes three calculation models on which each dependent variable is

tested individually for each control variable. The control variables are divided into control

variables for periods, as well as control variables for locations. The independent variable is

defined as the number of patents.

First an univariate regression analysis is being performed on which the individual

performance shall be indicated. The calculation model for the univariate analysis contains:

Dependent = Patents

Dependent = Periods

Dependent = Locations

Dependent = Patents x Periods

Dependent = Patents x Locations

Dependent = Patents x Periods x Locations

The second calculation is a multivariate analysis, in which the four dependent variables,

indicating the performance, are controlled by the same independent and control variables

as mentioned above (Dependent = Independent + Control).

The third calculation model is a multinominal logitistic regression, which adds the

likelihood ratios to the analysis. The performance indicators given by the four dependent

variables have been coded displaying positive (coded as 1) or negative (coded as 0)

relationships for the dependent variables (car21_1), (tri_ar), (pi_ar). For the dependent

variable (freq_ma) the weighted average has been set as a benchmark and if the frequency

of mergers and acquisitions for a given company scored above the average, coded as 1, and

if it underperformed the average it has been coded as 0. In the dataset those coded

variables are called (lcar21_1), (ltri_ar), (lpi_ar) and (lfreq_ma), respectively.

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LDependent = Patents x Periods

LDependent = Patents x Locations

LDependent = Patents x Periods x Locations

4. Results

This section contains the summarized result tables of the regression analyses in sequence

of univariate regression, multivariate regression and multinominal logistic regression. For

each block the main results are presented. For the complete calculation output please see

Appendix B, C and D.

4.1 Summary of findings – univariate regression

The univariate regression shows that overall the frequency of M&As is lower in economic

downturns than in upturns, with negative implications for financial returns at turning

points. Further, it shows that acquiring US based targets in economic downturns has a

positive influence on the growth of the stock prize of the acquiring company, as well as for

the growth in shareholder value.

Model Variables Dependent Significance Observations Calculation

1 d freq_ma -0.223* 1614 Periods

2 eu_tar pi_ar, num_pat -52.61** 701 Patents x Locations 3 eu_tar tri_ar, num_pat -46.67* 701 Patents x Locations

4 eu_tar pi_ar -44.15** 1137 Locations

5 eup2 freq_ma, num_pat -0.692* 970 Patents x Periods x Locations 6 eup2 car21_1, num_pat -0.692* 970 Patents x Periods x Locations

7 p1 pi_ar -64.61** 1137 Periods

8 p1 pi_ar, num_pat -59.93* 701 Patents x Periods

9 p2 pi_ar, num_pat 47.36* 701 Patents x Periods

10 p2 pi_ar 34.72* 1137 Periods

11 p2 freq_ma, num_pat -0.632*** 970 Patents x Periods

12 p2 freq_ma -0.407** 1614 Periods

13 p3 freq_ma, num_pat 0.353** 970 Patents x Periods

14 p3 freq_ma 0.328** 1614 Periods

15 p4 pi_ar -40.30* 1137 Periods

16 rowp3 pi_ar, num_pat 58.49* 701 Patents x Periods x Locations

17 tp car21_1 29.99* 1136 Periods

18 tp tri_ar, pat -87.44*** 701 Patents x Periods

19 tp tri_ar -59.96*** 1137 Periods

20 u freq_ma 0.223* 1614 Periods

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Those findings indicate that acquiring in moderate economic downturns, has the best

financial implications for the acquirer, especially when they are based in the US. Avoiding

turning points, which indicate peak performances in the market, could lower the risk of

fluctuations in the market. Further, acquiring companies in moderate economic downturns

could mean to get a cheaper deal when performing M&As (see figure 5 and 6).

4.2 Summary of findings - multivariate regression

The multivariate regression shows that when the frequency of mergers and acquisition

increases, also the number of patents that have been traded increases. Further it confirms

the pattern of the univariate regression that turning points in the market should be

avoided, because they account for highly negative performances, especially in generating

shareholder value.

Model Variables Dependent Significance Observations Calculation

1 d pi_ar -44.98** 827 Periods

2 eu_tar pi_ar, num_pat -67.86** 511 Patents x Locations 3 eup3 car21_1, num_pat -75.67* 511 Patent x Periods x Locations

4 num_pat freq_ma 0.00251* 511 Patents

5 num_pat freq_ma, num_pat 0.00252* 511 Patents x Locations 6 num_pat freq_ma, num_pat 0.00250* 511 Patent x Periods x Locations

7 p2 car21_1 53.26* 827 Periods

8 p2 freq_ma, num_pat -0.821** 511 Patents x Periods

9 p3 pi_ar 44.98** 827 Periods

10 p4 pi_ar -37.85* 827 Periods

11 row_tar car21_1, num_pat 50.66* 511 Patents x Locations 12 row_tar pi_ar, num_pat 58.01** 511 Patents x Locations 13 rowp3 car21_1, num_pat 71.18* 511 Patent x Periods x Locations 14 rowp3 pi_ar, num_pat 71.02** 511 Patent x Periods x Locations

15 tp tri_ar -77.94*** 827 Periods

16 tp pi_ar -39.45* 827 Periods

17 tp tri_ar, num_pat -100.0*** 511 Patents x Periods

18 u pi_ar 44.98** 827 Periods

19 usp2 freq_ma, num_pat -0.955* 511 Patent x Periods x Locations

Those findings indicate that a high frequency of M&As indeed increases the patent flow to

a company, which could increase their potential of generating innovations – but on the

other hand no measurable financial performance indicator can be associated to the

amount of patents a company acquired. It seems like not the amount but rather the quality

or fit of the patents could have a stronger impact on performance.

4.3 Summary of findings - multinominal logistic regression

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Model Variables Dependent Significance Observations Calculation

1 d lcar21_1 2.810*** 1138 Periods

2 d lfreq_ma -0.424** 1615 Periods

3 d ltri_ar 2.510*** 1615 Periods

4 d lpi_ar 3.085*** 1615 Periods

5 d lcar21_1 3.027*** 680 Patents x Periods

6 d lfreq_ma, num_pat -0.440* 970 Patents x Periods

7 d ltri_ar, num_pat 2.841*** 970 Patents x Periods

8 d lpi_ar,num_pat 2.791*** 970 Patents x Periods

9 eup3 lcar21_1, num_pat -2.469** 680 Patents x Periods x Locations 10 eup4 lcar21_1, num_pat 1.238*** 637 Patents x Periods x Locations 11 eup4 ltri_ar, num_pat 2.181*** 865 Patents x Periods x Locations 12 eup4 lpi_ar,num_pat 2.121*** 970 Patents x Periods x Locations

13 ni lcar21_1 0.632*** 1138 Locations

14 ni ltri_ar 1.027*** 1615 Locations

15 ni lcar21_1, num_pat 0.556** 680 Patents x Locations 16 ni ltri_ar, num_pat 0.861*** 970 Patents x Locations

17 num_pat lfreq_ma 0.00208* 970 Patents

18 num_pat lfreq_ma, num_pat 0.00216** 970 Patents x Periods 19 num_pat lfreq_ma, num_pat 0.00206* 970 Patents x Locations 20 num_pat lfreq_ma, num_pat 0.00220** 970 Patents x Periods x Locations

21 p2 lcar21_1 -2.786*** 1138 Periods

22 p2 lfreq_ma -0.662*** 1615 Periods

23 p2 lpi_ar -3.514*** 1347 Periods

24 p2 lcar21_1 -2.137** 680 Patents x Periods

25 p2 lfreq_ma, num_pat -0.893*** 970 Patents x Periods 26 p2 lpi_ar,num_pat -3.048*** 970 Patents x Periods

27 p3 lcar21_1 -2.810*** 1138 Periods

28 p3 ltri_ar -1.792*** 1347 Periods

29 p3 lpi_ar -2.179*** 1268 Periods

30 p3 lcar21_1 -3.027*** 680 Patents x Periods

31 p3 ltri_ar, num_pat -2.127*** 970 Patents x Periods 32 p3 lpi_ar,num_pat -2.075*** 970 Patents x Periods

33 p4 lcar21_1 3.269*** 1138 Periods

34 p4 ltri_ar 3.610*** 1268 Periods

35 p4 lpi_ar 4.193*** 1615 Periods

36 p4 lcar21_1 3.363*** 680 Patents x Periods

37 p4 ltri_ar, num_pat 3.949*** 970 Patents x Periods

38 p4 lpi_ar,num_pat 3.889*** 970 Patents x Periods

39 row_tar ltri_ar 0.410* 1615 Locations

40 row_tar ltri_ar, num_pat 0.653** 970 Patents x Locations 41 rowp3 lcar21_1, num_pat -2.469** 680 Patents x Periods x Locations 42 rowp4 lcar21_1, num_pat 1.431*** 666 Patents x Periods x Locations 43 rowp4 ltri_ar, num_pat 2.006*** 941 Patents x Periods x Locations 44 rowp4 lpi_ar,num_pat 1.735*** 970 Patents x Periods x Locations

45 tp lpi_ar 0.401** 1615 Periods

46 u lcar21_1 -2.810*** 1138 Periods

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48 u ltri_ar -2.510*** 1615 Periods

49 u lpi_ar -3.085*** 1615 Periods

50 u lcar21_1 -3.027*** 680 Patents x Periods

51 u lfreq_ma, num_pat 0.440* 970 Patents x Periods

52 u ltri_ar, num_pat -2.841*** 970 Patents x Periods

53 u lpi_ar,num_pat -2.791*** 970 Patents x Periods

54 us_tar lfreq_ma 0.287* 1615 Locations

55 us_tar ltri_ar -0.542** 1615 Locations

56 us_tar lfreq_ma, num_pat 0.375* 970 Patents x Locations 57 us_tar ltri_ar, num_pat -0.824*** 970 Patents x Locations 58 us_tar lpi_ar,num_pat -0.670** 970 Patents x Locations 59 usp1 lfreq_ma, num_pat 0.635** 970 Patents x Periods x Locations 60 usp2 lfreq_ma, num_pat -0.824* 970 Patents x Periods x Locations 61 usp2 lpi_ar,num_pat -2.407** 970 Patents x Periods x Locations 62 usp3 lcar21_1, num_pat -2.010*** 680 Patents x Periods x Locations 63 usp3 ltri_ar, num_pat -1.840** 970 Patents x Periods x Locations 64 usp3 lpi_ar,num_pat -2.509** 848 Patents x Periods x Locations 65 usp4 lcar21_1, num_pat 1.744*** 680 Patents x Periods x Locations 66 usp4 ltri_ar, num_pat 1.556*** 970 Patents x Periods x Locations 67 usp4 lpi_ar,num_pat 1.819*** 970 Patents x Periods x Locations

Those findings indicate that (regardless of location) acquiring companies in slight

economic downturns, indicated by period 4, has positive financial implications for the

acquirer. As mentioned in the results of the multivariate regression, slight economic

downturns could have benefits of getting cheaper deals or even benefitting of reduced risk

because a slight downturn can be seen as a temporary phase after which the market

regenerates for further growth. Further it can be interpreted that national M&A deals

account for positive abnormal returns because the transaction costs are the lowest when

integrating a company that functions in the same market and under the same legislation.

5. Discussion

This section is structured alongside the calculation models and discusses the implications

given by patents, periods and locations. The hypotheses will be answered in this section

accordingly.

5.1 Patents

The number of patents that have been traded does not influence the returns of the

company - therefore the innovativeness does not increase measurably.

No significance on number of patents on performance.

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needed to distinguish what motives the US acquirers really had, and if they have relied to

heavy on the transaction cost theory.

The frequency of M&As influences the number of patents that have been traded.

All performed regressions in this study indicate a positive trend as it comes to the

frequency of M&As and the number of patents that have been traded. As it comes to this

research it is a logical implication that if the frequency of M&As goes up also the number of

patents that are transferred increases. Nevertheless, this result underlines the validity of

this approach to distinguish further, if there are related performance increases by financial

or growth indicators.

Regression Model Variables Dependent Sig. Obs. Calculation

mvreg 5 num_pat freq_ma, num_pat 0.00252* 511 Patents x Locations

mvreg 4 num_pat freq_ma 0.00251* 511 Patents

mvreg 6 num_pat freq_ma, num_pat 0.00250* 511 Patent x Periods x Locations

mlog 17 num_pat lfreq_ma 0.00208* 970 Patents

mlog 19 num_pat lfreq_ma, num_pat 0.00206* 970 Patents x Locations mlog 18 num_pat lfreq_ma, num_pat 0.00216** 970 Patents x Periods mlog 20 num_pat lfreq_ma, num_pat 0.00220** 970 Patents x Periods x Locations

For the above mentioned reasons hypothesis 1, stating that the number of patents that

have been transferred from the target to acquirer have a positive effect on innovative

performance, cannot be proven and has to be rejected.

The analysis shows no significance as it comes to the correlation of the number of patents

and returns. It is possible that this is an indicator of a rather strategic nature of acquiring

patents through M&As than for new product developments. The authors Artz et al. (2010)

found out in their longitudinal study of the impact of R&D, patents and product innovation

on firm performance, in which they investigated 272 companies in 35 industries, that

patents had a significantly negative relationship on ROA and sales growth. Their study

findings combined with the results of this research begs the question whether patents can

really indicate innovative performance as it comes to financial measures – or do firms use

patents rather as strategic weapons to secure their own position and block out

competitors. Further research would be needed to investigate to what extent traded

patents generated product innovations that can be commercialized, or whether those

product innovations come from internal R&D.

5.2 Periods

Pharmaceutical companies that acquire in economic downturns have higher positive

returns.

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implications an economic downturn brings with it by reducing available funds and

increasing the uncertainty. My research is in line with their findings and adds another

insight, attributed to the turning points.

Avoiding turning points by +1/-1 Quartile when acquiring companies is essential to

not make negative returns.

The statistics show that peak performances, defined as turning points, should be avoided

by the timespan of approximately (+1 Quartile; -1 Quartile), otherwise the returns will

have a significant negative result. Therefore, concluding it can be said that not peak

performances of the market should be aimed at when performing mergers and

acquisitions, but rather slight economic downturns.

Regression Model Variables Dependent Sig. Obs. Calculation

reg 1 d freq_ma -0.223* 1614 Periods

mlog 5 d lcar21_1 3.027*** 680 Patents x Periods

mlog 6 d lfreq_ma, num_pat -0.440* 970 Patents x Periods

mlog 7 d ltri_ar, num_pat 2.841*** 970 Patents x Periods

mlog 8 d lpi_ar,num_pat 2.791*** 970 Patents x Periods

mlog 1 d lcar21_1 2.810*** 1138 Periods

mlog 2 d lfreq_ma -0.424** 1615 Periods

mlog 3 d ltri_ar 2.510*** 1615 Periods

mlog 4 d lpi_ar 3.085*** 1615 Periods

reg 17 tp car21_1 29.99* 1136 Periods

reg 18 tp tri_ar, pat -87.44*** 701 Patents x Periods

reg 19 tp tri_ar -59.96*** 1137 Periods

mvreg 15 tp tri_ar -77.94*** 827 Periods

mvreg 16 tp pi_ar -39.45* 827 Periods

mvreg 17 tp tri_ar, num_pat -100.0*** 511 Patents x Periods

mlog 45 tp lpi_ar 0.401** 1615 Periods

reg 20 u freq_ma 0.223* 1614 Periods

mvreg 18 u pi_ar 44.98** 827 Periods

mlog 50 u lcar21_1 -3.027*** 680 Patents x Periods

mlog 51 u lfreq_ma, num_pat 0.440* 970 Patents x Periods

mlog 52 u ltri_ar, num_pat -2.841*** 970 Patents x Periods

mlog 53 u lpi_ar,num_pat -2.791*** 970 Patents x Periods

mlog 46 u lcar21_1 -2.810*** 1138 Periods

mlog 47 u lfreq_ma 0.424** 1615 Periods

mlog 48 u ltri_ar -2.510*** 1615 Periods

mlog 49 u lpi_ar -3.085*** 1615 Periods

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Figure 4 - Performance of Global Pharmaceutical Index 1997 -2008

The positive significance is supported by the results of the variable concerning the

abnormal growth percentage for the price index (pi_ar) for the global pharmaceutical

industry. Interestingly, the variable describing the abnormal return of growth percentage

of the total return index (tri_ar), shows a countercyclical trend for the turning points (see

Result section). The variable (tri_ar) therefore gives insights of the risk for the

shareholders, that even though the price index indicates a positive correlation for the

acquiring company itself, it fails to generate shareholder value in the long run.

The turning points in the analyses show significantly bad abnormal returns when it comes

to the creation of shareholder value and also in not increasing the stock price value of the

acquiring company. It seems like acquiring other companies in the timespan of (-1

Quartile; +1 Quartile) of the max / min performance of the global pharmaceutical index, is

negatively correlated to value creation for the company itself.

An explanation for this finding can be that the value of the deals that have been performed

in those periods were more expensive than in the other periods and drained therefore the

funds away from the company, lowering the shareholder’s equity.

When looking at figure 5, a pattern of high valued deals emerges, especially in period 2 and

3 and their turning points.

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If we take a step further and take the inflation adjusted deal values and benchmark them

to the industry average the pattern intensifies (figure 6). It turns out that in the economic

upturn periods the deal values far exceeded the industry average and the turning points

indicate the highest peaks of spending habits.

Figure 6 – Inflation adjusted deal values benchmarked to industry average 1997 - 2008

Going further, the statistical analysis proves also that companies that acquire in economic

downturns have a significantly higher likelihood of turning out positive returns, than

companies that acquire in economic upturns. Therefore hypothesis 2, stating that

pharmaceutical companies that acquire in economic downturns have higher positive

returns, is proven.

5.3 Locations

The location of the target firms has an effect on the number of patents that have been

traded.

Throughout this research especially US based targets struck attention. The results indicate

that most of the target firms were US based and have been acquired by national deals.

Interesting however, is the bad financial performance these deals had as a consequence.

US based companies seem to have other motives to perform M&As than just to

increase their patent portfolio.

The US companies show a high activity as it comes to mergers, especially in period 2

defined as an economic downturn. Through their increased activity a significant number of

patents has also been transferred, which theoretically should have resulted in an increase

of the likelihood to generate innovations. The statistics show however, that quite the

contrary took place. While the US was keen to merge and acquire, the rest of the world was

rather passive, showed by a negative significance in period 2 as it comes to the frequency

of M&As. Accordingly, less patents were transferred and better financial abnormal returns

gained by the company and shareholders, in the long- and short-term.

Regression Model Variables Dependent Sig. Obs. Calculation

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mlog 12 eup4 lpi_ar,num_pat 2.121*** 970 Patents x Periods x Locations

mlog 13 ni lcar21_1 0.632*** 1138 Locations

mlog 14 ni ltri_ar 1.027*** 1615 Locations

mlog 15 ni lcar21_1, num_pat 0.556** 680 Patents x Locations mlog 16 ni ltri_ar, num_pat 0.861*** 970 Patents x Locations mvreg 11 row_tar car21_1, num_pat 50.66* 511 Patents x Locations mvreg 12 row_tar pi_ar, num_pat 58.01** 511 Patents x Locations

mlog 39 row_tar ltri_ar 0.410* 1615 Locations

mlog 40 row_tar ltri_ar, num_pat 0.653** 970 Patents x Locations reg 16 rowp3 pi_ar, num_pat 58.49* 701 Patents x Periods x Locations mvreg 13 rowp3 car21_1, num_pat 71.18* 511 Patent x Periods x Locations mvreg 14 rowp3 pi_ar, num_pat 71.02** 511 Patent x Periods x Locations mlog 41 rowp3 lcar21_1, num_pat -2.469** 680 Patents x Periods x Locations mlog 42 rowp4 lcar21_1, num_pat 1.431*** 666 Patents x Periods x Locations mlog 43 rowp4 ltri_ar, num_pat 2.006*** 941 Patents x Periods x Locations mlog 44 rowp4 lpi_ar,num_pat 1.735*** 970 Patents x Periods x Locations

mlog 54 us_tar lfreq_ma 0.287* 1615 Locations

mlog 55 us_tar ltri_ar -0.542** 1615 Locations

mlog 56 us_tar lfreq_ma, num_pat 0.375* 970 Patents x Locations mlog 57 us_tar ltri_ar, num_pat -0.824*** 970 Patents x Locations mlog 58 us_tar lpi_ar,num_pat -0.670** 970 Patents x Locations mlog 62 usp3 lcar21_1, num_pat -2.010*** 680 Patents x Periods x Locations mlog 63 usp3 ltri_ar, num_pat -1.840** 970 Patents x Periods x Locations mlog 64 usp3 lpi_ar,num_pat -2.509** 848 Patents x Periods x Locations reg 24 usp4 car21_1, num_pat 0.549* 970 Patents x Periods x Locations mlog 65 usp4 lcar21_1, num_pat 1.744*** 680 Patents x Periods x Locations mlog 66 usp4 ltri_ar, num_pat 1.556*** 970 Patents x Periods x Locations mlog 67 usp4 lpi_ar,num_pat 1.819*** 970 Patents x Periods x Locations

These results indicate that a high frequency of mergers and the increased transfer of

patents do not translate into added value, but rather into added costs. It seems like the

transaction cost theory of Pisano (1997) is contra-productive in the end. Because as

mentioned before, even though costs of integration and the transaction of highly complex

technologies can be saved - the costs of the acquisition cannot be regained.

As the US have been always the capitalist forerunner and model of how to expand and

grow business by M&A, they should be regarded with more caution by other nations. The

hypothesis 3, stating that the location of the target firms has an effect on the number of

patents that have been traded – can be therefore be accepted. The US based targets that

have been mostly acquired by US acquirers, have also transferred the most patents in

national deals.

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so much time on negotiating and completing the deal that in the end they just wanted to

have it done no matter what (Prabhu et al., 2005).

5.4 Limitations

At this point there should be also highlighted that this research contains some limitations

to it. When taking a global perspective as this research intended the common ground of

comparison should be variables that are comparable internationally. The main

independent variable being the number of patents that have been filed by the target

company until the date of the M&A, have been extracted manually from the EPO database

typing in each name (and combination). Unfortunately companies are not listed by the

SEDOL or SIC codes, which the financial databases provide, therefore creating the

possibility of not covering companies that have changed their name or which are listed

under a different name.

Further, as it comes to patents as the measure of innovativeness, there are different

opinions to what extent this measure is legit. While the author Griliches (1980) for

example states that patents are valid measure to distinguish innovative output, newer

research of Hagedoorn and Cloodt (2003) showed that when it comes to complex highly

technological industries, any indicator will be good as the other. And since this research is

focused to a big extent on innovations, it is still one of the best measures for a quantitative

research that includes a global perspective.

Another limitation is the financial performance data that has been calculated on raw data

extracted through Datastream. Only data could be extracted from companies that possess

SEDOL codes, which are mostly listed on approximately 16 Indices of the world. This

limitation has as a consequence that for some locations e.g. the US, there is more data to

obtain than for other regions, which creates a possibility of bias.

Summary

This research gives insights about the global pharmaceutical industry and how the

innovativeness of the companies seems not to be correlated to the financial performance

indicators. However, interesting findings could be gained establishing that turning points

in the market should be avoided by approximately +1/-1 Quartiles in order to minimize

the risk of turning out a deal accounting for negative abnormal returns. More so, this

research could prove that M&As performed in overall economic downturns turn out better

than those performed in economic upturns. Further it could be distinguished that the best

abnormal returns are associated with period 4 that is determined by being as a slight

economic downturn. As it comes to locations there can also be valuable information

extracted when looking at the US based M&As, which indicate that the US might have other

motives then Europe or the rest of the world.

There could be a unique explanation towards why those US companies perform mergers

and acquisitions so frequently and trade more patents then others. More than a potential

to generate innovations, those patents can be used to block out costly jurisdictional

lawsuits against the pharmaceutical firms, which in the case of the US could have

dangerous complications since the penalties a given company has to pay are measured on

the basis of the total revenue. The research of Bessen and Meurer (2008) investigated this

topic thoroughly and concluded that especially in the pharmaceutical industry it makes

sense to spend money on patents because the profits associated with those patents are far

higher than the aggregate US litigation costs to alleged infringements.

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line with the other findings of this study, which show that the EU and rest of the world

have an overall lower frequency.

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http://imshealth.com/portal/site/ims/menuitem.5ad1c081663fdf9b41d84b903208c22a

/?vgnextoid=fbc65890d33ee210VgnVCM10000071812ca2RCRD&vgnextfmt=default

(Downloaded 05.01.2012)

http://www.imf.org/external/pubs/ft/fandd/2009/06/kose.htm

(Downloaded

on

06.01.2012)

Appendix

A – Correlation matrix

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