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Why do people look at negative pictures? : the effect on empathy motivation on viewing time for neutral an negative pictures

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Why  Do  People  Look  at  Negative  Pictures?  

The  Effect  of  Empathy  Motivation  on    

Viewing  Time  for  Neutral  and  Negative  Pictures  

 

Lotte  Lebbink              

Masterthesis  Training  &  Development   Programme  group  Social  Psychology     University  of  Amsterdam  

Supervisor:  Suzanne  Oosterwijk   Second  reviewer:  Nils  Jostmann   Student  number:  10190325   Date:  January  30th,  2017    

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Index

 

Abstract...2  

Introduction ...4  

Empathy ... 5  

The  current  study ... 7  

Methods ... 10   Participants...10   Design ...10   Materials ...10   Procedure ...12   Analyses ...13   Results... 14   Viewing  times...14   Subjective  scales ...16   Correlations ...18  

Viewing  times  and  subjective  scales...18  

IRI...19  

Discussion ... 20  

References... 23  

Appendix ... 28  

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Abstract  

It  is  seemingly  impossible  to  ignore  the  gruesome  pictures  that  accompany  news  in   papers  and  social  media  nowadays.  In  this  study,  the  role  of  empathy  motivation  in  the   viewing  of  negative  and  neutral  images  is  studied.  Two  contrasting  hypotheses  are   examined:  On  the  one  hand,  empathy  may  prolong  viewing  time,  since  processing  the   feelings  a  picture  evokes  could  take  time.  On  the  other  hand,  empathy  may  shorten   viewing  time,  since  empathic  feelings  could  be  overwhelming  and  thus  avoided.  The   study  incorporated  three  conditions:  an  affective  empathy  condition,  cognitive  empathy   condition  and  control  condition.  Participants  were  presented  with  negative  and  neutral   pictures  that  show  more  or  less  approachable  social  scenes.  The  results  show  that   negative  pictures  had  longer  viewing  times  than  neutral  ones  and  high  avoidance   pictures  had  shorter  viewing  times  than  low  avoidance  ones.  The  condition  effect  did   not  reach  significance,  but  the  results  did  reveal  a  pattern.  The  role  of  empathy   motivation  is  discussed.  

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Introduction

 

 

In  recent  years,  pictures  in  news  reports  have  become  more  and  more  gruesome.   Photojournalists   have   to   decide   whether   a   picture   is   suitable   for   the   public.   They   are   torn   between   keeping   distressing   pictures   out   of   the   news   coverage   and   publishing   them   to   do   justice   to   what   it   happening   in   the   world   (Lewis,   2016).   Michelle   Gunn   explains  that,  as  an  editor,  she  keeps  “balancing  the  imperative  to  convey  the  reality  of   the   crime   against   the   need   not   to   cause   unnecessary   distress”   (in   Elliot,   2014).   The   tilting   point   of   that   balance   is   subjective,   of   course,   and   the   other   side   is   not   without   support.  In  opposition,  Suzanne  Moore  (2014)  voices  her  sentiments  in  The  Guardian,  “I   don’t   need   to   see   any   more   images   of   dead   children   to   want   a   ceasefire,   a   political   settlement.  I  don’t  need  you  to  tweet  them  to  show  me  you  care”.    

As  the  years  go  by,  the  balance  seems  to  tilt  towards  more  graphic  content.  Part   of  the  reason  may  be  that  journalists  do  not  follow  rules  that  are  set  in  stone.  Also,  since   social  media  are  a  platform  for  any  user  around  the  globe,  it  is  impossible  to  filter  every   distressing   picture   (Lewis,   2016).   Take   the   recent   Syrian   refugee   crisis   for   example,   where  the  picture  of  a  drowned  Syrian  toddler  appeared  on  almost  all  news  sites  and   social  media,  even  though  it  was  a  very  shocking  picture  (Goodyear,  2015).  

The  research  is  limited  on  this  subject,  but  results  seem  to  point  in  one  direction:   negative  pictures  are  preferred  over  neutral  ones  (Oosterwijk,  in  revision)  and  viewing   times   for   these   negative   pictures   are   longer   than   neutral   ones   (Cuthbert,   Bradley   &   Lang,  1996).  Furthermore,  psychological  research  has  shown  that  when  people  have  the   choice,  they  rather  read  news  articles  that  are  accompanied  by  negative  pictures  than  

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articles  with  harmless  pictures  or  no  pictures  (Zillmann,  Knobloch  &  Yu,  2001).  Overall,   people  seem  to  prefer  negative  pictures.  

All   of   this   might   sound   counterintuitive,   maybe   even   heartless.   Why   would   you   rather  look  at  something  negative  than  something  neutral  or  positive?  That  is  a  question   that  is  not  yet  explained.  Taking  in  negative  pictures  seems  to  be  related  to  attention  and   interest,   though   (Rimé,   Delfosse   &   Corsini,   2005).   And   in   line   with   graphic   pictures   in   the  news,  people  do  not  only  seek  out  news  for  the  informational  value,  but  also  because   of  empathy-­‐related  motivations  (Knobloch-­‐Westerwick,  Carpentier,  Blumhoff  &  Nickel,   2005).    

This   study   will   zoom   in   on   this   empathy-­‐related   motivation   and   its   role   in   the   preference  for  negative  pictures.  The  central  aim  will  be  to  investigate  the  possible  role   of   empathy   motivation,   defined   as   the   motivation   to   understand   expressive   others   (Zahavi,  2008),  in  the  attraction  to  negative  pictures  in  general.  To  our  knowledge,  this   study   serves   as   a   pilot,   since   viewing   times   or   preference   for   certain   pictures   has   not   been  studied  in  relation  to  empathy  motivation.  

 

Empathy    

Before   studying   this   relation,   lets   take   a   look   at   the   definition   of   empathy.   The   term   is   applied   to   an   wide-­‐ranging   spectrum   of   psychological   states:   From   feelings   of   concern  for  other  people,  to  experiencing  emotions  that  resemble  someone  else’s;  from   understanding   the   feelings   of   others,   to   knowing   someone   else’s   thoughts   (Hodges   &   Klein,   2001).   Importantly,   empathy   is   not   only   described   as   understanding   expressive   others   (Zahavi,   2008),   it   is   also   often   described   as   the   process   that   an   observer   simulates  another  person’s  state  (Goldman,  2006;  Keysers  &  Gazzola,  2014).    

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Empathy   researchers   distinguish   ‘cognitive’   empathy   and   ‘affective’   empathy   (Decety,  2011;  Eisenberg  &  Eggum,  2009;  Nummenmaa,  Hirvonen,  Parkkola  &  Hietanen,   2008).   The   two   processes   can   be   differentiated   in   the   brain   (Shamay-­‐Tsoory,   Aharon-­‐ Peretz   &   Perry,   2009).   In   short,   cognitive   empathy   involves   the   understanding   of   a   situation   someone   else   is   in   and   understanding   their   perspective.   Affective   empathy   involves  grasping  someone  else’s  feelings  and  copying  their  state.  According  to  research,   affective   empathy   (sometimes   called   ‘emotional’   empathy)   facilitates   simulation   of   somatic,   sensory,   and   motor   representations   of   other   peoples’   states   more   than   cognitive  empathy  does  (Nummenmaa  et  al.,  2008).  Since  both  processes  are  focused  on   an   entirely   different   aspect   of   another’s   perceptions,   they   could   affect   viewing   times   differently.  

Empathy’s   possible   effect   is   intriguing,   because   it   may   either   reduce   or   extend   viewing   times   for   negative   pictures.   On   the   one   hand,   people   who   feel   empathy   when   looking  at  a  negative  picture  may  shorten  their  viewing  time,  because  they  do  not  want   to  continue  their  negative  empathetic  feelings.  For  example,  children  have  been  shown   to  withdraw  if  they  are  overwhelmed  by  someone  else’s  distress  (Zahn-­‐Waxler  &  Radke-­‐ Yarrow,  1990).  Another  study  showed  that  empathic  concern  was  related  to  the  seeking   of  positive  news,  but  not  to  seeking  out  negative  news  (Hoffner,  Fujioka,  Ye  &  Ibrahim,   2009).   On   the   other   hand,   empathy   may   extend   viewing   times   for   negative   pictures   when   people   take   the   time   to   understand   others’   emotions.   Furthermore,   one’s   own   empathic   feelings   could   overwhelm   the   person   and   cause   them   to   slow   down   behaviourally   (Cameron   &   Payne,   2011).   In   short,   empathy   motivation   is   of   special   interest  in  recent  times  where  news  seems  to  get  more  and  more  graphic.  This  study  is  a   pilot  to  research  empathy  motivation,  because  it  could  either  reduce  or  extend  viewing   times.  

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The  current  study  

In  this  study,  participants  will  be  shown  neutral  and  negative  pictures  and  may   view  these  pictures  as  long  as  they  want.  This  self-­‐paced  viewing  task  allows  for  a  direct   measure   of   viewing   time.   To   test   the   role   of   empathy,   we   will   manipulate   different   empathy  motivations.  Several  authors  argue  that  the  level  of  empathy  may  be  influenced   by  a  person’s  motivation  or  the  situational  context  (Keysers  and  Gazzola,  2014;  Batson,   Eklund,  Chermok,  Hoyt  &  Ortiz,  2007)  and  empathy  has  been  regularly  manipulated  in   other   research   contexts   (e.g.   Kaukiainen   et   al.,   1999;   Batson,   Chang,   Orr   &   Rowland,   2002  and  Berenguer,  2007).  Participants  in  the  affective  empathy  condition  were  asked   to   simulate   or   take   over   the   affective   or   emotional   state   of   the   people   in   the   pictures.   Participants  in  the  cognitive  empathy  condition  were  asked  to  focus  on  the  perspective   and   the   situational   inferences   of   the   people   in   the   pictures.   In   addition,   the   study   incorporated  a  control  group  without  a  specific  motivation.    

We   used   pictures   from   an   established   picture   set,   the   Nencki   Affective   Picture   System   (NAPS)   for   the   self-­‐paced   viewing   task   (Marchewka,   Zurawski,   Jednoróg   &   Grabowska,  2014).  This  picture  set  holds  ratings  for  negativity  and  approach-­‐avoidance   for   each   picture.   We   used   those   ratings   to   differentiate   negative   and   neutral   picture   categories   and   high   and   low   avoidance   categories.   Approachability   has   not   yet   been   studied   in   relation   to   empathy,   but   research   shows   that   ‘lower’   social   categories,   like   homeless  people,  activate  less  social  cognition  (Harris  &  Fiske,  2006)  and  fail  to  capture   people’s  attention  (Harris  &  Fiske,  2011).  These  social  categories  are  often  highly  rated   on   avoidance   levels   in   the   NAPS   in   comparison   with,   for   example,   a   child   or   elderly   person.  Avoidance  is  therefore  included  as  a  second  independent  variable.  Note  that  this   avoidance  dimension  is  different  from  psychological  distance,  the  distance  one  feels  from   the  direct  experience  of  the  self  or  the  here  and  now  (Liberman  &  Trope,  2014).    

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This   study   incorporates   four   picture   categories,   differing   in   negativity   and   avoidance   levels:   Low   avoidance   pictures   with   neutral   valence   are   mostly   portraits   of   children;  high  avoidance  pictures  with  neutral  valence  are  mostly  neutral  looking  males.   High   avoidance   pictures   with   negative   valence   show   people   of   all   ages   that   look   hurt,   angry   or   dirty;   low   avoidance   pictures   with   negative   valence   are   characterized   by   helplessness,  with  women,  children  and  elderly  people  as  portrayed  victims.  

Pictures   from   the   NAPS   are   particularly   suitable,   since   they   contain   ratings   for   valence  and  avoidance  and  are  very  true  to  nature  (Marchewka  et  al.,  2014).  Pictures  are   used   because   they   are   more   suitable   for   measuring   viewing   time   than   film   clips.   Previous  research  has  shown  that  pictures  are  categorized  as  positive  or  negative  within   120  ms  (Smith,  Cacioppo,  Larsen  &  Chartrand,  2003).    

 

Hypotheses  

The   first   hypothesis   holds   that   participants   in   the   experimental   conditions   will   look  at  negative  pictures  longer  than  people  in  the  control  condition,  because  they  have   a   motivational   goal.   Considering   the   effect   of   affective   and   cognitive   empathy   motivations,  this  condition  effect  could  occur  in  three  forms.  On  the  one  hand,  affective   empathy   might   decrease   viewing   times   in   comparison   to   cognitive   empathy   because   people   may   want   to   terminate   a   negative   picture   to   protect   themselves   against   the   affective   feelings   that   are   evoked.   On   the   other   hand,   affective   empathy   might   extend   viewing   times   more   than   cognitive   empathy,   because   being   overwhelmed   by   negative   emotions   causes   people   to   slow   down.   Lastly,   cognitive   and   affective   empathy   may   extend  viewing  times  the  same  amount,  because  in  both  cases  the  participants  may  want   to   understand   the   feelings   or   perspective   of   the   person   in   the   picture,   leading   to   extended  viewing  compared  to  the  control  condition.  

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The  second  hypothesis  states  that  participants  view  the  negative  pictures  longer   than  neutral  ones,  based  on  previous  research  (Cuthbert  et  al.,  1996).  The  third  states   that   low   avoidance   pictures   will   be   viewed   for   a   longer   period   than   high   avoidance   pictures.   Lastly,   as   an   explorative   factor,   we   examine   whether   self-­‐reported   empathy   plays   a   role   in   viewing   times.   Individual   differences   in   empathy   may   affect   viewing   times,  the  effect  of  our  empathy  manipulation  and  may  relate  to  some  of  our  subjective   scales.  

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Methods  

Participants  

Seventy-­‐five  participants  were  recruited  through  the  online  participant  system  at   the  University  of  Amsterdam  (Digital  Participants  Management  System)  rewarded  with   course  credit  or  money  (16  male,  58  female).  The  participants  were  randomly  selected   into  the  affective  empathy  (N  =  24),  cognitive  empathy  (N  =  25)  or  control  condition  (N   =   25).   Informed   consent   was   obtained   from   all   participants.   One   participant   was   excluded   because   of   incomplete   data.   Part   of   this   participant’s   data,   ratings   on   the   subjective  scales  and  demographical  information,  was  missing.  Most  participants  were   students,  with  mean  age  22  (SD  =  3,27).  Participants  over  forty  were  not  included.  

 

Design  

  The  study  had  a  3  (motivation:  cognitive  empathy/affective  empathy/none)  x  2   (valence:   neutral/negative)   x   2   (avoidance:   high/low)   design.   The   motivation   was   manipulated   between   participants.   Valence   and   avoidance   were   manipulated   within-­‐ participants.  The  dependent  variables  are  viewing  time  and  the  scores  on  the  subjective   scales.    

 

Materials  

  The  48  pictures  were  taken  from  the  NAPS  (Marchewka  et  al.,  2014).  Each  picture   category   contained   twelve   pictures   with   at   least   one   person:   neutral   –   high   avoidance   (e.g.  a  laughing  man  with  missing  front  teeth,  a  smoking  middle-­‐aged  woman),  negative   –   high   avoidance   (e.g.   a   guy   that   is   beaten   up,   people   in   accidents),   neutral   –   low  

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avoidance  (e.g.  a  boy  on  the  sidewalk,  an  old  lady)  and  negative  –  low  avoidance  (e.g.  a   girl  with  an  amputated  arm,  a  crying  woman  whose  house  burned  down).  It  was  visually   checked  that  the  people  in  that  category  fit  the  right  profile  and  that  pictures  had  a  good   balance  between  active  and  static  scenes.  Pictures  were  carefully  matched  using  cut-­‐off   scores   for   all   categories   (see   Table   1).   As   intended,   negative   and   neutral   pictures   differed  significantly  on  valence,  and  low  avoidance  and  high  avoidance  pictures  differed   significantly  on  avoidance  (both  p’s  <  .001).  Importantly,  however,  negative  pictures  of   low   and   high   avoidance   did   not   differ   in   valence   (i.e.,   they   were   matched   in   rated   negativity),  nor  did  neutral  pictures  of  low  and  high  avoidance  differ  in  valence  (p  ≥  .24).   See  the  Appendix  for  more  information  about  the  used  pictures.  

To   measure   people's   self-­‐reported   empathy,   the   Interpersonal   Reactivity   Index   was  included  (IRI,  Davis,  1980;  Davis,  1983).  The  Dutch  version  has  been  proven  to  be   reliable   (De   Corte,   Buysse,   Verhofstadt,   Roeyers,   Ponnet,   &   Davis,   2007).   The   test   contains  28  items  the  participant  needs  to  rate  on  a  zero  (does  not  describe  me  well)  to   five  (describes  me  very  well)  Likert  scale.  The  test  measures  four  subscales,  each  based   on   seven   items,   namely   empathic   concern   (e.g.   “When   I   see   someone   being   taken   advantage  of,  I  feel  kind  of  protective  towards  them”),  perspective  taking  (e.g.  “I  try  to   look   at   everybody's   side   of   a   disagreement   before   I   make   a   decision”),   fantasy   (e.g.   “I   really  get  involved  with  the  feelings  of  the  characters  in  a  novel”)  and  personal  distress   (e.g.  “I  tend  to  lose  control  during  emergencies”).  

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Table  1.  Cut-­off  scores  for  the  picture  categories.     Negative  low   avoidance   Negative  high   avoidance   Neutral  low   avoidance   Neutral  high   avoidance   Valence  score   2.23  ≤  2.85   2.44  ≤  2.87   4.56  ≤  5.59   4.16  ≤  5.58   Avoidance  score   4.27  ≥  3.22     3.19  ≥  2.30     5.98  ≥  5.49     5.29  ≥  3.72       Procedure  

First,  all  participants  signed  the  informed  consent.  After  that,  the  participants  in   the   randomly   selected   three   conditions   read   different   instructions   for   the   experiment.   These   instructions   did   not   mention   empathy   explicitly.   In   the   control   condition,   the   instruction  was  limited  to  giving  participants  information  about  the  fact  that  they  would   see  multiple  pictures  and  could  choose  their  viewing  times  (“You  will  be  shown  pictures.   You  can  decide  how  long  you  want  to  see  each  picture.  Using  the  space  bar,  you  will  go   to   the   next   picture.”   in   Dutch).   Added   to   this   instruction,   participants   in   the   affective   empathy  condition  were  instructed  to  empathize  with  the  people  in  the  pictures  (“Try   your   best   to   imagine   how   the   people   in   the   pictures   feel   and   try   to   feel   these   feelings   yourself.”).   Participants   in   the   cognitive   empathy   condition   were   instructed   to   understand   the   depicted   situations   and   the   people’s   perspective   (“Try   your   best   to   comprehend  the  situation  the  people  in  the  pictures  are  in  and  try  to  understand  their   perspective.”).    

After   the   instruction,   participants   viewed   48   pictures   in   random   order   in   their   own  time.  Halfway  through,  they  received  their  instructions  one  more  time.  After  a  short   break  they  were  presented  with  at  all  the  pictures  once  more  and  rated  the  pictures  on  

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three   aspects:   the   interest   they   felt   for   the   picture,   the   valence   they   would   rate   the   picture  and  the  ease  to  empathize  with  the  picture.  The  ratings  were  made  with  a  sliding   scale  from  zero  to  a  hundred.    

Next,   they   completed   the   IRI   questionnaire,   followed   by   an   exit   questionnaire   with  demographic  details  and  a  question  about  their  motivation  during  the  experiment.   This   contained   a   check   if   the   participant   remembered   their   instructions   and   if   they   didn’t  skip  the  pictures  too  fast  to  finish  the  experiment  early.  The  experiment  was  done   after  the  participant  noted  their  believed  purpose  of  the  experiment.    

 

Analyses  

  We   performed   a   manipulation   check,   to   find   that   only   two-­‐third   of   the   participants  (69%)  in  every  condition  remembered  their  correct  instruction.  However,   the  pattern  didn’t  change  when  the  mixed  ANOVA  analyses  were  performed  without  the   one-­‐third   of   participants   who   could   not   remember   their   instruction.   Therefore,   all   reported   analyses   are   done   with   all   participants.   Second,   we   cleaned   all   viewing   time   data  by  excluding  viewing  times  that  were  well  below  or  above  each  individual’s  average   viewing  time  (viewing  times  with  z  <  -­‐2.5  and  z  >  2.5  were  excluded).  

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Results  

 

Using   a   mixed-­‐design   ANOVA,   with   valence   and   avoidance   as   within-­‐subjects   factors  and  empathy  condition  as  between-­‐subjects  factor,  main  effects  and  interactions   were  examined.  

 

Viewing  times  

As   the   between-­‐subjects   hypothesis,   it   was   expected   that   participants   with   an   empathy   motivation   would   have   longer   viewing   times   than   participants   in   the   control   condition.  However,  there  was  no  main  effect  for  condition  (F(1,  71)  =  1.71,  p  =  .19,  ηp2  =   .05).  Thus,  empathy  motivation  did  not  influence  viewing  times  significantly  (for  details,   see  Table  2),  even  though  the  pattern  of  the  means  was  in  the  right  direction  (see  Figure   1).  There  were  no  interactions  between  condition,  valence,  or  avoidance.  

 

Figure  1.  Mean  viewing  times  for  the  empathy  conditions  and  the  control  condition.  

 

7000   8000   9000   10000  

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Table  2.  Mean  viewing  time  for  all  picture  categories  in  ms.  

Picture  category   Condition   Mean   SD   N  

Cognitive   9046.11   3738.04   25  

Affective   9835.16   3636.59   24  

Control   7506.15   4052.36   25  

Negative  high  avoid  

  8781.77   3886.58   74  

Cognitive   9507.31   3503.45   25  

Affective   10542.11   3605.77   24  

Control   8325.54   3941.57   25  

Negative  low  avoid  

  9443.68   3750.43   74  

Cognitive   8821.56   3510.45   25  

Affective   8872.94   3711.16   24  

Control   7367.10   3815.76   25  

Neutral  high  avoid  

  8346.85   3697.92   74  

Cognitive   8816.29   3540.12   25  

Affective   9365.23   3464.22   24  

Control   8001.73   4303.57   25  

Neutral  low  avoid  

  8719.13   3782.47   74  

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The   second   within-­‐subjects   hypothesis   that   negative   pictures   would   extend   viewing  times  was  confirmed  by  a  main  effect  of  valence  (F(1,  71)  =  8.80,  p  =  .004,  r  =   .86,  ηp2  =  .11).  Participants  had  longer  viewing  times  for  negative  pictures  (M  =  9127.07,   SD  =  428.48)  than  neutral  pictures  (M  =  8540.81,  SD  =  428.38),  .  

Third,  it  was  expected  that  viewing  times  for  high  avoidance  pictures  would  be   reduced,   compared   to   low   avoidance.   The   results   indeed   showed   a   main   effect   of   avoidance  (F(1,  71)  =  19.66,  p  <  .001,  r  =  .94,  ηp2  =  .22)  with  longer  viewing  times  for  low   avoidance  (M  =  9093.04,  SD  =  421.60)  than  high  avoidance  (M  =  8574.84,  SD  =  420.30).   Thus,   this   pilot   shows   that   avoidance   has   the   effect   one   would   expect.   None   of   the   interactions  reached  significance.  

 

Subjective  scales  

After   the   self-­‐paced   viewing   task,   all   participants   looked   at   the   pictures   once   more  to  rate  the  pictures  on  three  subjective  scales:  1)  valence,  2)  the  ease  to  empathize,   and   3)   interest.   None   of   the   subjective   scales   show   a   main   effect   for   condition.   This   means  that  the  instruction  to  empathize  did  not  make  participants  judge  the  pictures  as   more  positive  or  negative,  as  easier  to  empathize  with,  or  more  or  less  interesting.  

First,  since  the  pictures  were  selected  on  being  neutral  and  negative,  the  valence   rating  was  a  check  of  these  NAPS  ratings.  Indeed,  the  ratings  matched  the  NAPS  scores,   judged   by   the   main   effect   of   valence   (F(1,   71)   =   686.81,   p   <   .001,   r   =   0.02,   ηp2   =   .91).   Negative   pictures   were   clearly   rated   as   more   negative   (M   =   76.84,   SD   =   1.13)   than   neutral  pictures  were  (M  =  32.49,  SD  =  1.29).  

Looking   more   closely,   however,   even   though   we   matched   all   pictures   on   their   avoidance  and  valence  levels,  avoidance  unexpectedly  showed  a  main  effect  (F(1,  71)  =  

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18.78,   p   <   .001,   r   =   .64,   ηp2   =   .21).   High   avoidance   pictures   were   perceived   as   more   negative  (M  =  56.47,  SD  =  .98)  than  low  avoidance  (M  =  52.86,  SD  =  .95).    

Second,   the   ease   to   empathize   for   pictures   was   measured.   Like   the   expectation   that   empathy   motivation   affects   people   differently   for   negative   or   neutral   pictures,   valence   was   expected   to   affect   the   ease   to   empathize.   The   results   indeed   show   that   valence  has  an  effect  on  the  ease  to  empathize  (F(1,  71)  =  8.87,  p  =  .004,  r  =  .08,  ηp2  =   .11),  with  neutral  pictures  being  easier  to  empathize  with  (M  =  52.76,  SD  =  1.08)  than   negative  ones  (M  =  46.37,  SD  =  1.94).  

Avoidance   was   expected   to   affect   the   ease   to   empathize   too:   pictures   with   low   avoidance   contain   more   approachable   people   and   situations   and   could   therefore   be   easier   to   empathize   with.   The   results   show   that   when   avoidance   is   low,   it   is   indeed   easier  to  empathize  (F(1,  71)  =  11.51,  p  =  .001,  r  =  .57,  ηp2  =  .14).  An  interaction  between   valence   and   avoidance   shows   that   this   only   seems   to   be   the   case   for   neutral   pictures   (F(1,  71)  =  8.43,  p  =  .005,  ηp2  =  .11,    see  Figure  2).  

 

  Figure  2.  Mean  ease  to  empathize  for  all  picture  categories.  

45   50   55   60   Negative   Neutral   High  avoidance   Low  avoidance  

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The  third  and  last  subjective  scale,  interest,  differed  greatly  between  negative  and   neutral  pictures  (F(1,  71)  =  149.14,  p  <  .001,  r  =  .20,  ηp2  =  .67).  Participants  showed  more   interest  for  the  negative  (M  =  62.18,  SD  =  1.48)  than  the  neutral  pictures  (M  =  41.06,  SD   =  1.18).  The  prolonged  viewing  times  for  negative  pictures  could  thus  be  related  to  the   higher  interest  for  these  pictures.  Interest  differed  less  between  high  and  low  avoidance   (F(1,  71)  =  16.11,  p  <  .001,  r  =  .68,  ηp2  =  .19),  but  pictures  with  high  avoidance  were  still   rated  as  more  interesting  (M  =  53.48,  SD  =  1.05)  than  pictures  with  low  avoidance  (M  =   49.77,  SD  =  1.19).  Apparently,  negative  pictures  and  the  negatively  rated  high  avoidance   pictures   and   are   both   more   interesting   than   their   neutral   counterparts.   This   is   interesting,  since  high  avoidance  pictures  had  shorter  viewing  times  than  low  avoidance   pictures,  whereas  negative  pictures  cause  prolonged  viewing  time.    

 

Correlations  

Viewing  times  and  subjective  scales  

When   looking   at   the   correlations   between   viewing   time   and   the   ratings   of   the   subjective   scales   in   Table   3,   only   one   really   stands   out:   interest   and   viewing   time   are   moderately  correlated  (r(72)  =  .28,  p  =  .018),  meaning  that  participants  who  reported   being  more  interested,  looked  at  pictures  for  longer  time  periods.  Additionally,  interest   and   viewing   time   are   more   strongly   correlated   when   a   picture   is   negative.   Hence   the   strong  correlation  for  negative  pictures  with  high  avoidance  (r(72)  =  .34,  p  =  .003).  

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IRI  

An   explorative   analysis   was   done   for   a   possible   relation   between   participants’   self-­‐reported   empathic   abilities   (using   the   IRI)   and   their   viewing   times.   Correlations   were   calculated,   to   test   whether   participants’   view   of   their   empathic   abilities   affects   their  viewing  time.  Results  show  that  the  IRI  does  not  correlate  with  viewing  time  or  any   of   the   three   subjective   scales,   with   every   F   ≤   1.95.   The   way   people   experience   their   empathic  abilities  thus  does  not  affect  their  viewing  time.  

 

Table  3.  Pearson  correlations  between  the  three  subjective  scales  and  viewing  time.  

  Mean   subjective   negativity   Mean     interest   Mean   empathy   Mean  viewing   time  of   participant   Correlation   1   .23   .03   .00   Mean  subjective   negativity   Significance     .050   .820   .972   Correlation   .23   1   .05   .28*   Mean  interest   Significance   .050     .652   .018   Correlation   .03   .05   1   -­‐.06   Mean  empathy   Significance   .820   .652     .601   Correlation   .00   .28*   -­‐.06   1   Mean  viewing   time   Significance   .972   .018   .601      

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Discussion  

 

The  present  study  explored  the  effect  of  empathy  motivation  on  viewing  times  for   negative  pictures,  in  comparison  to  neutral  pictures.  Four  picture  categories  were  used   (neutral   and   negative,   and   both   of   those   with   high   or   low   avoidance)   in   a   self-­‐paced   viewing   task.   The   main   reason   to   conduct   this   study   was   to   test   whether   empathy   motivation   would   affect   viewing   times.   Second,   it   was   expected   that   viewing   times   would   be   extended   for   negative   pictures,   in   comparison   to   neutral   ones.   Also,   for   the   first  time,  it  has  been  studied  whether  high  avoidance  levels  shorten  viewing  times.  

To   start   with,   empathy   was   manipulated   with   a   particular   question   in   mind:   could  empathy  explain  the  prolonged  viewing  times  for  negative  pictures  (as  in  Cuthbert   et  al.,  1996)?  The  condition  effect  did  not  reach  significance,  although  the  means  were  in   the   expected   direction   (see   Table   1,   Figure   1).   People   without   a   given   empathy   motivation  have  the  shortest  viewing  times  for  all  picture  categories:  participants  with   both  cognitive  and  affective  empathy  motivation  view  pictures  at  least  a  second  longer.   This  pattern  of  means  is  consistent  with  our  hypothesis  that  empathy  motivation  has  an   effect   on   viewing   times.   The   results   suggest   that   empathy   motivation   does   not   reduce   viewing  times,  but  extends  them.  

We  consider  three  explanations  for  why  the  effect  of  empathy  motivation  did  not   reach  significance:  1)  This  is  a  pilot  study  and  the  sample  size  thus  could  be  too  small;  2)   our  empathy  manipulation  did  not  affect  the  ease  to  empathize  and  may  not  have  been   strong  enough  to  affect  empathy  motivation;  or  3)  empathy  could  overwhelm  the  viewer   too  much  which  could  cause  empathy  avoidance.  Although  this  latter  option  is  possible,   our  design  does  not  meet  the  criteria  for  empathy  avoidance:  there  was  no  opportunity  

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to  help  the  people  in  the  pictures  and  it  is  unlikely  that  participants  felt  that  the  costs  of   helping  would  be  high  (Shaw  et  al.,  1994).  Future  research  should  incorporate  a  larger   sample   size,   place   more   emphasis   on   the   empathy   manipulation   and/or   suppress   empathy  more  in  the  control  condition  for  optimal  research  conditions.  

Our  second  hypothesis,  based  on  previous  research  (Cuthbert  et  al.,  1996),  was   confirmed:  negative  pictures  had  longer  viewing  times  than  neutral  pictures.  According   to  subjective  ratings  they  were  more  interesting  (see  also  Oosterwijk,  in  revision).  This   finding   is   consistent   with   previous   work   on   curiosity/fascination   for   negative   information,  which  also  shows  that  people  find  negative  pictures  more  interesting  than   neutral  (and  positive)  pictures  (Oosterwijk,  in  revision;  Oosterwijk,  Lindquist,  Adebayo   &  Barrett,  2016)    

Avoidance   levels   had   the   predicted   effect   too,   as   the   third   hypothesis   stated.   People  had  shorter  viewing  times  for  high  avoidance  than  low  avoidance  pictures.  Part   of  this  could  be  explained  because  neutral  pictures  with  high  avoidance  were  rated  as   more   negative   than   the   low   avoidance   ones.   The   ease   to   empathize   was   affected   by   avoidance  as  well:  low  avoidance  makes  feeling  empathy  easier  –  for  neutral  pictures  at   least.  For  negative  pictures,  subjective  ratings  didn’t  differ  with  avoidance  levels  or  the   ease  to  empathize.  

The  short  viewing  times  for  high  avoidance  were  as  expected,  but  raise  questions   as   well.   Subjectively,   both   avoidance   and   valence   affected   people’s   ratings   similarly:   higher   levels   make   people   rate   pictures   as   more   negative   and   as   more   interesting.   Nevertheless,   behaviourally,   high   avoidance   decreased   viewing   time   and   negative   valence   prolonged   it.   Interest   follows   the   same   pattern.   In   part,   this   could   explain   the   prolonged   viewing   times   for   negative   pictures:   because   they   are   more   interesting,   people   look   at   them   for   a   longer   period   of   time.   Interest   and   viewing   time   are   indeed  

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most  strongly  correlated  when  a  picture  is  very  negative.  Nevertheless,  high  avoidance   levels  are  subjectively  more  interesting  too,  but  cause  shorter  viewing  times  instead  of   longer   ones.   On   the   one   hand,   the   result   found   by   Cuthbert   and   colleagues   (1996)   seemed  to  hint  that  a  negative  load  always  causes  longer  viewing  times  for  that  picture.   On  the  other  hand,  it  fits  intuition  that  people  would  look  away  when  a  picture  has  high   avoidance   levels.   Future   research   could   study   dimensions   of   negativity   further,   or   interest’s  role  in  viewing  time,  in  particular  when  pictures  differ  in  avoidance.  

Two  last  limitations  are  worth  to  note,  in  addition  to  a  bigger  sample  size  and  a   stronger   manipulation   of   empathy.   To   start   with,   all   participants   viewed   the   pictures   two  times:  first  to  measure  viewing  time  and  later  to  rate  the  picture  on  the  subjective   scales.   This   could   have   an   effect   on   the   subjective   ratings,   because   it   was   not   a   first   impression  of  the  picture  anymore.  Second,  the  current  study  did  not  take  psychological   distance  into  account.  In  hindsight,  looking  at  the  picture  included  in  the  current  study,   some  of  them  could  be  socially  distant,  because  they  contain  ‘dissimilar’  and  ‘unfamiliar’   others   (Liberman   &   Trope,   2014),   whereas   others   do   not.   Since   research   shows   that   more   psychological   distance   from   an   object   (or   picture)   could   lessen   the   intensity   of   affective  responses  (Trope  &  Liberman,  2010),  this  could  be  an  interesting  variable  for   future  research.  

What  would  all  of  this  mean  for,  for  example,  an  editor  of  a  newspaper?  It  can  be   concluded   that   people’s   interest   is   more   easily   aroused   and   viewing   times   are   longest   for  negative  pictures.  The  new  finding  that  low  avoidance  levels  prolong  viewing  times   more   than   high   avoidance,   would   mean   that   a   negative   picture   with   an   approachable   person   would   be   the   best   possible   eye-­‐catcher   for   a   front   page.   The   picture   of   the   drowned   Syrian   toddler   serves   as   a   perfect   example.   Although   Suzanne   Moore   (2014)   would  rather  see  it  differently,  conveying  the  gruesome  reality  of  an  event  in  the  news  –  

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or  in  tweets  –  has  its  perks.  Yet,  there  are  still  a  lot  of  questions  left  unanswered.  Is  there   a  threshold  or  a  limit  for  the  negative  load?  What  makes  someone  approachable?  Does   psychological   distance   play   a   role?   Future   research   could   investigate   approachability   and   different   amounts   of   negativity   in   more   detail.   Also,   the   amount   of   distress   a   negative  picture  causes  the  viewer  could  be  studied.  Let  us  not  forget  the  other  side  of   the  balancing  scale  that  is  so  important  for  editors,  photojournalists  and,  of  course,  users   of  social  media.    

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Appendix  

  Category   current  study   NAPS   category   Picture   number   Valence   rating   SD   Avoidance   rating   SD   Faces   10   2,24   1,23   2,67   1,21   Faces   18   2,41   1,15   3,14   1,67   Faces   19   2,79   1,21   3,19   1,45   Faces   32   2,63   1,41   3,18   1,71   Faces   284   2,43   1,20   3,00   1,66   People   19   2,80   1,15   2,41   1,10   People   31   2,28   1,03   2,30   1,23   People   118   2,48   1,07   2,73   1,29   People   125   2,69   1,22   3,08   1,58   People   128   2,23   1,29   2,38   1,33   People   140   2,42   1,25   2,33   1,19   Negative  high   avoidance   People   142   2,85   0,94   2,96   1,26   Faces   7   2,87   1,50   3,48   1,63   Faces   28   2,75   1,25   3,28   1,70   Faces   31   2,79   1,07   3,47   1,50   Faces   170   2,74   1,34   3,46   1,77   Faces   172   2,45   1,15   3,39   1,48   Faces   283   2,48   1,03   4,27   2,01   Faces   290   2,77   1,29   3,53   1,85   Faces   293   2,44   1,25   3,22   1,59   People   1   2,69   1,26   3,55   1,93   People   3   2,60   1,39   4,02   2,07   People   39   2,76   1,67   3,56   1,71   Negative  low   avoidance   People   143   2,57   1,15   3,56   1,89    

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  Faces   156   4,61   1,81   3,72   1,50   Faces   202   4,56   1,44   4,38   1,51   Faces   268   4,74   1,26   4,39   1,27   People   97   5,27   0,79   5,11   0,92   People   100   5,15   1,71   5,25   1,96   People   122   4,76   1,39   5,06   1,21   People   132   4,62   1,53   5,02   1,18   People   135   4,62   0,96   4,29   0,82   People   148   5,59   1,80   5,13   1,77   People   150   5,21   0,47   5,24   0,62   People   159   5,44   1,05   5,29   0,71   Neutral  high   avoidance   People   247   4,76   1,73   4,37   1,79   Faces   6   4,73   1,27   5,65   1,19   Faces   8   5,21   1,63   5,63   1,30   Faces   22   4,76   1,54   5,68   1,64   Faces   30   5,56   1,49   5,62   1,42   Faces   39   4,91   1,29   5,98   1,36   Faces   70   5,35   1,73   5,52   1,50   Faces   119   5,58   1,72   5,84   1,53   Faces   297   5,24   2,04   5,80   1,65   People   56   5,53   0,69   5,54   0,72   People   95   5,24   1,89   5,90   1,74   People   139   4,16   1,46   5,49   1,75   Neutral  low   avoidance   People   149   5,49   1,33   5,50   1,06        

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