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Corruption  and  the  financial  performance  of  firms  in  

transition  economies.  

 

Bachelor  thesis  

 

 

 

 

 

       

Author:  Maaike  Kistemaker   Student  number:  10398910  

Study:  Economics  and  Business  (specialization:  Business  Studies)   Date  of  submission:  10-­‐07-­‐2015  

 

First  supervisor:  E.  Dirksen  MSc.        

Second  supervisor:  R.H.  Kleinknecht  MSc.      

 

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Statement  of  originality  

This  document  is  written  by  Maaike  Kistemaker,  who  declares  to  take  full  responsibility   for  the  contents  of  this  document.  

I  declare  that  the  text  and  the  work  presented  in  this  document  is  original  and  that  no   sources   other   than   those   mentioned   in   the   text   and   its   references   have   been   used   in   creating  it.  

The   Faculty   of   Economics   and   Business   is   responsible   solely   for   the   supervision   of   completion  of  the  work,  not  for  the  contents.  

                             

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Abstract  

The  purpose  of  this  research  is  to  identify  the  relationship  between  corruption  and  firm   performance   in   transition   countries,   both   directly   and   indirectly   via   the   variable   competition.   The   corruption   perception   index   is   being   used   to   measure   corruption,   while   the   other   variables   are   measured   using   results   from   the   BEEPS   survey.   The   outcomes  include  an  analysis  on  the  differences  between  industries.  The  results  of  the   regression   analysis   show   that   for   firms   in   the   manufacturing   industry,   corruption   influences   firm   performance   in   a   negative   way,   while   in   the   other   industries,   this   relationship   is   contradictory.   The   indirect   relationship   via   competition   cannot   be   proved.  The  findings  may  be  useful  for  firms  that  want  to  expand  or  start  up  a  business   in  one  of  the  transition  countries.      

 

 

 

 

 

 

 

 

 

 

 

 

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Table  of  contents  

 

1.  Introduction  ...  5  

2.  Literature  review  ...  7  

2.1.  Definition  of  corruption  ...  7  

2.2.  Earlier  studies  on  corruption  and  firm  performance  ...  8  

2.3.  Studies  on  competition  ...  11  

2.4.  Hypotheses  ...  13  

3.  Methodology  ...  15  

3.1.  Measures  of  corruption  ...  15  

3.2.  Measures  of  firm  performance  ...  18  

3.3.  Other  measures  ...  18  

3.4.  Limitations  ...  20  

4.  Results  ...  21  

4.1  Descriptive  statistics  ...  22  

4.2.  Results  and  analysis  ...  23  

4.3.  Comparison  between  industries  ...  26  

5.  Discussion  ...  28  

5.1.  Interpretation  of  the  results  ...  28  

5.2.  Contributions  to  theory  and  practice  ...  29  

5.3.  Limitations  and  suggestions  for  further  research    ...  30  

5.  Conclusion  ...  32  

Bibliography  ...  33  

Appendices  ...  36  

  Diagram  1:  Visualisation  of  the  hypotheses  ...  14  

Table  1a:  Descriptives  competition  and  sales  growth    ...  22  

Table  1b:  Descriptives  industries  ...  22  

Table  1c:  Descriptives  CPI  ...  22  

Table  2:  Control  variables  ...  23  

Table  3:  Summary  of  the  regression  results  ...  25  

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1.  Introduction  

 

In  today’s  fast  growing  business  environment,  the  challenge  for  firms  is  to  broaden  their   horizon  and  expand  to  new  markets.  When  moving  to  a  new  country  or  starting  a  new   business   somewhere,   companies   are   looking   at   the   attractiveness   of   a   market.   Attractiveness   can   be   influenced   by   a   factor   such   as   riskiness.   The   degree   of   development   of   a   country’s   economy   produces   different   degrees   of   risks.   Examples   of   risks  are  an  instable  economy,  political  issues  or  corruption.  These  factors  can  make  it   harder   to   estimate   the   business   environment.   Corruption   is   being   elaborated   upon   in   this  research.  Research  shows  that  the  scale  of  corruption  is  estimated  at  more  than  US   $1   trillion   dollars   per   year.   However,   the   scale   of   corruption   varies   a   lot   between   countries,  which  makes  it  an  interesting  phenomenon  to  study  (Website  World  Bank).       Research  on  the  topic  of  corruption  is  already  widely  available.  There  has  been   done  research  on  the  relationship  between  corruption  and  the  willingness  to  invest  in  a   country.  Mauro  (1995)  has  found  a  negative  relationship  between  these  factors,  as  well   as   Brouthers   et   al.   (2008).   Corruption   is   also   negatively   related   to   economic   growth   (Mauro,  1995).  Researchers  have  spent  time  on  the  issue  of  corruption,  but  most  studies   tend  to  focus  on  country-­‐level  effects  only  (Asiedu  and  Freeman,  2009).  However,  in  a   market  of  products  and  services,  the  main  players  are  firms  and  consumers.  Depending   on  the  market,  the  government  can  also  play  a  big  role.  The  focus  on  firms  in  this  context   has   not   been   investigated   extensively   yet.   When   firms   will   be   affected   by   corruption,   consumers   will   indirectly   be   involved,   because   they   are   dependent   on   firms   for   their   demands.  Corruption  may  have  a  distinctive  effect  on  different  types  of  firms.      

    Corporations  have  to  deal  with  corruption  and  some  will  be  able  to  do  this  better   then  others.  Firms  operate  to  ensure  continuity;  therefore  they  strive  to  optimize  their   financial   performance.   The   performance   of   these   firms   might   be   influenced   by   corruption,  but  there  is  not  yet  much  investigation  done  on  this  part  of  the  topic.  When   companies  would  know  what  influence  corruption  has  on  their  performance,  they  could   take  this  into  consideration  when  deciding  where  to  expand  or  start  up  their  business   (Rodriguez   et   al.,   2005).   One   of   the   few   papers   that   concentrate   on   the   effect   of   corruption  on  firm  performance,  is  the  paper  by  Gaviria  (2002).  This  paper  concentrates   on   the   case   of   Latin   America   and   concludes   that   firm   performance   can   be   affected   by   corruption,  if  managers  see  corruption  as  an  obstacle.  However,  this  research  focuses  on  

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the   case   of   Latin   America   and   is   presumably   not   generalizable   for   other   parts   of   the   world.    

The   situation   in   the   so-­‐called   transition   economies   could   be   different.   These   countries   are   moving   from   a   centrally   planned   economy   to   a   market   economy   (Feige,   1994).  Shleifer  and  Vishny  (1993)  believe  that  a  political  modernization,  which  includes   the  transition  from  an  autocracy  to  a  democracy,  is  accompanied  by  growing  corruption.   The  main  reason  for  this  is  that  the  institutions  are  underdeveloped.  A  state  of  transition   is  impacting  the  environment  for  firms.  A  free  market  is  introduced  and  therefore  the   dependence  on  the  government  is  reduced.  Firms  that  existed  in  the  time  of  the  planned   economy  are  less  used  to  competition,  which  could  make  it  harder  for  them  to  survive  in   a  free  market.  The  absence  of  institutions  as  well  as  the  redistribution  of  wealth  from   the   government   to   the   public   sector   could   foster   corruption   (Website   World   Bank   4).   The  transition  countries  are  primarily  located  in  Eastern  Europe  and  Central  Asia.  In  the   past   decades,   internationally   producing   and   trading   has   become   easier,   especially   for   countries  within  the  EU.  Therefore,  in  the  last  years,  it  is  becoming  more  common  for   European  companies  to  move  to  Eastern  Europe,  mainly  because  producing  products  in   this   area   is   cheaper   than   in   the   rest   of   Europe   (Website   European   Commission).   The   countries   in   Central   Asia   are   also   cheap   for   producers   from   the   Western   world.   However,  if  corruption  in  these  countries  appears  to  have  a  strong  negative  influence  on   firm  performance,  it  can  be  a  stimulant  for  these  companies  to  relocate  their  business.   Therefore,  transition  countries  in  this  context  form  an  interesting  population  to  study.       This  paper  contributes  to  the  existing  literature  by  investigating  the  link  between   the  financial  performance  of  a  firm  and  the  corruption  in  the  country  where  it  operates.   The   research   question   therefore   is:   How   does   corruption   impact   the   financial   performance  of  firms  in  transition  economies?    

The   next   section   will   contain   a   review   of   literature.   In   this   review,   the   most   relevant  literature  will  be  discussed  and  there  will  be  elaborated  on  the  most  important   concepts.  After  that,  the  hypotheses  are  being  developed.  The  subsequent  chapter  will   describe  the  research  design,  endeavoring  to  provide  a  comprehensive  overview  of  how   the  research  question  is  going  to  be  answered.  The  hypotheses  will  be  tested  by  the  use   of  a  regression  analysis  and  the  thesis  will  finish  with  a  section  presenting  the  results   and  the  implications  of  this  research.  Finally,  an  answer  to  the  research  question  will  be   provided  in  the  conclusion.  

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2.  Literature  review  

 

In  order  to  introduce  the  topic  of  corruption,  this  chapter  reviews  the  existing  relevant   literature.   There   are   different   publications   on   corruption,   all   focusing   on   different   aspects  or  different  relationships;  these  will  provide  a  solid  background  as  the  start  of   this  thesis.  This  chapter  starts  with  a  description  of  the  concept  corruption,  followed  by   a   discussion   of   the   literature   on   the   topic   of   corruption.   After   that,   the   concept   of   competition   is   being   discussed.   An   indirect   effect   via   competition   on   the   relationship   between  corruption  and  firm  performance  is  tested.  

 

2.1.  Definition  of  corruption  

Literature  provides  different  definitions  of  what  corruption  actually  is.  Many  papers  cite   the  definition  of  corruption  in  the  way  it  was  formulated  by  the  World  Bank.  The  World   Bank  defines  corruption  as  ‘the  abuse  of  public  power  for  private  benefit’  (The  World   Bank,   1997).   Shleifer   and   Vishny   (1993),   define   corruption   as   ‘the   sale   of   government   property  by  officials  for  personal  gain’  (p.599).  Here,  the  focus  is  also  on  the  government   and  the  public  officials.    Transparency  International  defines  corruption  as  the  abuse  of   entrusted   power   for   private   gain   (Website   Transparency   International).   According   to   this   source,   corruption   hurts   everyone   who   depends   on   the   integrity   of   people   in   a   position   of   authority.   Although   I   agree   with   the   definition   used   by   Transparency   International,   for   this   research,   the   definition   by   the   World   Bank   is   going   to   be   used.   This  definition  is  used  by  many  other  researchers.  On  top  of  that,  there  are  more  exact   measures  provided  of  corruption  in  the  public  sector.      

    A  widespread  form  of  corruption  is  the  use  of  “facilitating”  payments  (Argandona,   2005).   An   important   question   is,   where   the   boundary   lies   between   corruption   and   “being  polite”.  In  the  case  of  bribery,  it  is  difficult  to  distinguish  if  firms  are  forced  to  pay   bribes,  or  that  they  do  payments  because  it  is  considered  to  be  a  habit  to  give  presents   or  gifts  out  of  politeness.  Tanzi  (1998)  makes  a  clear  distinction  between  these  two:  his   reasoning  is  that  a  bribe  suggests  reciprocity,  while  a  gift  is  non-­‐binding.  However,  this   author  admits  that  it  is  sometimes  difficult  to  see  whether  something  is  a  gift  or  a  bribe.   Circumstances  like  the  size  of  the  gift  and  the  prevailing  culture  are  important  factors   (Tanzi,  1998).  Argandona  (2005)  elaborates  on  this,  by  stating  that  gifts  are  explicitly  an   expression   of   appreciation   or   good   will,   with   the   purpose   to   create   a   friendly  

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atmosphere.   Also,   the   receiver   should   not   feel   forced   to   return   anything   to   the   giver.   This  confirms  that,  although  there  is  a  distinction  between  gifts  and  bribes  in  theory,  it  is   not  so  easy  to  distinguish  them  in  practice.  It  can  be  difficult  to  find  an  exact  measure  of   corruption,  because  not  all  people  will  define  corruption  the  same.      

   

2.2.  Earlier  studies  on  corruption  and  firm  performance  

There  has  been  done  a  lot  of  research  on  the  different  sides  of  corruption,  on  the  origin   as  well  as  on  the  consequences.  Some  of  the  researchers  have  already  related  it  to  firm   performance.  Romney  et  al.  (2012)  dive  deeper  into  the  question  who  perpetrates  fraud   and  why.  In  their  book,  they  mention  the  so-­‐called  ‘fraud  triangle’,  which  was  created  by   researchers   that   observed   psychological   and   demographic   differences   between   white-­‐ collar   criminals   and   the   public.   This   model   claims   that   there   are   three   conditions   present   when   fraud   occurs:   pressure,   opportunity   and   rationalization.   An   example   of   pressure  could  be  an  extreme  dependence  on  lifestyle,  for  instance  when  a  person  uses   drugs  or  gambles  a  lot  and  is  in  “need”  of  money.  Opportunity  exists  when  someone  is   able   to   commit   and   conceal   the   fraud,   as   well   as   convert   the   theft   to   personal   gain.   Rationalization  allows  the  perpetrator  to  justify  its  illegal  actions.  People  can  think  that   they   ‘owe’   something   or   that   they   don’t   have   to   behave   according   to   rules   and   regulations.  This  model  demonstrates  that  corruption  is  prevalent  because  of  different   factors  and  that  it  is  not  so  easy  to  fight  it.  The  mentality  seems  very  important,  but  also   the   rules   and   regulations,   which   can   create   an   opportunity   for   potential   fraudsters.         There  are  also  other  authors  that  focus  on  the  origin  of  corruption.  Johnson  et  al.   (1998)   claim   that   a   higher   tax   rate   causes   an   increase   in   the   size   of   the   unofficial   economy.  However,  countries  that  are  considered  to  have  a  low  amount  of  corruption,   for  instance  Denmark  and  Sweden,  have  a  really  high  tax  rate.  Therefore,  this  conclusion   does  not  seem  to  be  true  for  all  countries.  Friedman  et  al.  (2000)  state  that  it’s  not  the   tax  rate  that  causes  a  large  amount  of  unofficial  activity.  If  the  application  of  rules  and   regulations   causes   a   high   amount   of   bureaucracy,   unofficial   activity   tends   to   increase.   This  bureaucracy  drives  firms  underground.  The  government  will  see  its  tax  revenues   decline,  and  in  this  way  governments  become  smaller  and  weaker  and  the  underground   sector  bigger  and  stronger  (Friedman  et  al.,  2000).    

    The  reason  why  there  is  more  corruption  in  some  countries  than  in  others  can  be   dependent   on   the   institutions   (Tanzi,   1998).   Jain   (2001)   sums   up   the   different  

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considerations   that   are   taken   before   taking   part   in   corrupt   activities.   First   of   all,   the   probability   of   being   caught   is   an   important   factor.   When   there   is   no   policy   to   search   actively  for  corrupt  practices,  it  will  become  easier  and  more  attractive  to  engage  in  such   practices.  The  second  consideration  is  the  independence  of  judiciary  from  politicians.  In   countries  with  a  high  amount  of  corruption,  politicians  have  relatively  much  control  of   the  judicial  system.  Thirdly,  the  amount  of  law-­‐enforcing  officials  that  are  corrupt  will   determine   the   effectiveness   of   the   system   and   the   amount   of   corruption.   Lastly,   equal   access  to  the  law  for  everyone  is  likely  to  be  good  against  corruption.            

    When  countries  experience  a  high  level  of  corruption,  the  government  can  decide   to  set  up  a  policy  to  fight  corruption.  Improving  one  of  the  four  things  mentioned  above   by  Jain  (2001)  could  help.  Imposing  high  penalties  could  be  an  aid  to  fight  corruption,   because  a  penalty  plays  an  important  role  in  deciding  whether  or  not  to  commit  a  crime   (Tanzi,   1998).   However,   Shleifer   and   Vishny   (1993)   believe   that   penalties   change   the   level   of   bribes,   but   don’t   address   the   essence   of   the   problem.   Officials   will   change   the   bribes  according  to  the  penalty  system  that  will  be  used.  When  penalties  are  increasing   with  the  height  of  a  bribe,  officials  will  tend  to  reduce  the  bribe,  but  increase  the  amount   of  bribes.  This  process  will  be  reversed  when  penalties  will  increase  with  the  number  of   bribes.  Moreover,  in  a  lot  of  cases,  there  is  a  large  gap  between  the  penalties  stated  in   the   law   and   the   penalties   that   are   enforced   in   practice   (Tanzi,   1998).   Penalties   are   a   good   way   to   fight   corruption   in   theory,   but   in   reality   this   is   more   complicated.       Research   on   the   country-­‐level   effects   of   corruption   is   performed   by   Mauro   (1995).   A   negative   relationship   between   corruption   and   investment   as   well   as   GDP   growth   is   proved.   The   paper   by   Lambsdorff   (2005)   confirms   this,   showing   that   corruption  makes  a  country  less  attractive  for  foreign  as  well  as  domestic  investors.  The   cost   structure   in   a   country   has   a   high   chance   of   getting   distorted   due   to   corrupt   payments.  When  a  high  amount  of  corruption  is  present,  prices  tend  to  increase,  because   there   needs   to   be   accounted   for   the   charges   or   rents   that   are   being   extracted   later.   Therefore,   according   to   Kwok   and   Tadesse   (2006),   corruption   distorts   the   efficient   allocation  of  resources.  Mo  (2001)  investigates  in  what  particular  way  corruption  affects   the   economic   growth   in   a   country,   and   finds   that   53%   of   this   is   caused   by   political   instability.  This  means  that  corruption  is  for  a  large  part  being  caused  by  the  institutions   prevalent   in   the   country,   for   instance   a   weak   juridical   system,   or   other   institutional   inefficiencies.  Referring  back  to  the  fraud  triangle  (Romney  et  al.,  2012),  this  means  that  

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“opportunity”  is  seen  here  as  the  main  reason  for  corruption.  Mauro  (1995)  advocates   that  both  corruption  and  bureaucratic  efficiency  are  having  a  negative  impact  on  GDP,   which   could   suggest   that   these   two   are   strengthening   each   other.   Overall,   on   country   level,   corruption   seems   to   have   a   negative   influence   on   economic   factors.       Gaviria   (2002)   has   elaborated   further   on   the   efficiency   within   a   firm   and   concludes   that   the   time   being   wasted   on   bureaucracy   will   be   lower   in   firms   that   pay   bribes.   This   means   that   firms   paying   bribes   allocate   their   time   more   efficiently   than   firms   that   don’t   engage   in   these   corrupt   practices.   An   example   of   this   is   the   positive   relationship   between   corruption   and   effective   bureaucratic   interference.   Bureaucratic   interference   can   be   described   as   the   part   of   senior   management’s   time   that   is   being   spent  on  dealing  with  government  officials,  for  instance  to  discuss  the  application  and   interpretation   of   regulations   and   laws   (Gaviria,   2002).   A   comparison   between   paying   high   and   low   bribes   is   also   being   made:   when   higher   bribes   are   paid,   bureaucratic   interference   becomes   even   more   effective   and   the   time   consumed   by   communicating   with   public   officials   lowers,   which   has   a   positive   effect   on   the   budget   (Gaviria,   2002).   This   can   be   a   positive   side   of   corruption.   Kaufmann   and   Wei   (2000)   also   dive   deeper   into   the   topic   of   efficiency.   They   investigate   the   ‘efficient   grease’   hypothesis:   this   suggests  a  negative  correlation  between  corruption  in  the  form  of  bribes,  and  the  time   wasted  by  officials.  However,  they  don’t  find  strong  evidence  for  this  hypothesis.  In  fact,   what  they  find  is  actually  a  positive  correlation  across  the  firms  in  their  sample.  Rose-­‐ Ackerman  (1997)  takes  an  in-­‐between  view  on  this:  according  to  this  author,  tolerating   corruption   in   small   portions   may   ‘smoothen   the   rough   spots’   in   the   system   (p.33).   However,   small   amounts   of   corruption   tend   to   provoke   pressure   and   opportunity   to   increase  the  amount  of  bribery.  Here  it  is  shown  that  researchers  recognize  another  part   of  the  fraud  triangle:  pressure.  All  in  all,  there  is  no  conformity  on  this  part  of  the  topic.       Kwok  and  Tadesse  (2006)  decide  to  look  at  the  issue  from  another  perspective.   According  to  them,  companies  should  not  try  to  adjust  to  the  country  where  they  want   to  settle.  They  claim  that  the  different  firms,  which  are  active  in  a  country,  are  shaping   the  environment.  This  means  that  the  prevailing  business  climate  and  the  behaviour  of   the  firms  is  the  main  reason  for  the  amount  of  corruption  existing  in  a  country,  not  the   government   or   other   institutions.   Rodriguez   et   al.   (2005)   don’t   agree   with   the   conclusions  of  the  previous  study.  They  have  the  opinion  that  firms  should  understand   and  appreciate  the  essential  characteristics  of  corruption  in  a  country,  before  they  can  

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adapt  and  perform  well  in  the  new  environment.  They  find  this  especially  important  for   multinational   companies   that   are   willing   to   expand   to   new   territories,   because   these   companies  mostly  don’t  have  any  previous  experience  with  the  culture  and  habitats  of   the  new  country.  According  to  them,  the  performance  of  these  firms  depends  therefore   on  the  willingness  to  adapt  and  learn.    

    An   example   of   authors   that   already   dealt   with   the   relationship   between   corruption   and   firm   performance   are   Athanasouli   et   al.   (2012).   Their   results   show   a   heterogeneous  firm  engagement  in  corruption,  which  means  that  firms  of  different  sizes   are   affected   differently   by   corruption,   whereby   smaller   firms   are   more   likely   to   be   engaged  in  corruption.  Moreover,  they  suggest  that  firms  choose  their  own  optimal  level   of  corruption,  which  allows  them  to  maximize  their  profits.  This  implies  that  some  levels   of   corruption   have   a   positive   impact   on   a   firm’s   profit.   Brouthers   et   al.   (2008)   do   not   agree  with  this,  by  claiming  that  corruption  will  always  cause  lower  profits.  According  to   them,  corruption  will  lead  to  higher  consumer  prices  due  to  additional  costs.  This  is  in   line   with   the   theory   Kwok   and   Tadesse   (2006)   provided   about   efficient   allocation   of   resources  before.  New  companies  will  mostly  use  a  ‘follow-­‐the-­‐leader’  strategy,  and  set   similar   prices   (Knickerbocker,   1973).   In   this   way,   consumers   pay   for   the   corrupt   practices,   their   demand   lowers,   this   leads   to   lower   market   penetration   and   this   will   eventually  lower  profits  in  the  particular  sector  (Brouthers  et  al.,  2008).  Gaviria  (2002)   also  discusses  the  negative  relationship  between  corruption  and  firm  performance  and   concludes   that   for   the   countries   in   Latin   America,   the   effect   of   corruption   on   sales   growth  is  negative,  but  limited.  There  is  no  conformity  on  this  part  of  the  topic,  but  most   papers  point  at  a  negative  correlation  between  corruption  and  firm  performance.        

2.3.  Studies  on  competition  

Another  concept  that  has  been  related  to  corruption  before  is  competition.  Competition   can  roughly  be  divided  in  two  types:  price-­‐  and  quality  competition.  Price  competition   exists   when   consumers   make   their   purchasing   decision   on   the   basis   of   the   price   and   companies  therefore  compete  by  trying  to  offer  their  product  for  the  lowest  price.  This  is   mostly  the  case  when  products  have  homogenous  attributes.  Examples  of  these  products   are  commodity  goods  and  raw  materials  such  as  oil  or  wheat  (Baldwin  &  Ito,  2008).  A   typical   example   in   everyday-­‐life   is   the   decision   where   to   buy   your   groceries,   when   supermarkets  sell  the  exact  same  brands.        

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    A  different  strategy  for  companies  is  to  compete  on  quality.  Quality  can  exist  in   different  forms.  Companies  can  decide  to  excel  at  the  service  they  provide,  for  instance  a   24/7  helpdesk  or  an  extended  warranty  policy.  Customers  may  decide  to  pay  more,  in   exchange  for  these  types  of  services.  In  the  example  of  the  supermarket,  prices  may  not   be  the  only  factor  influencing  the  purchasing  decision.  A  dirty  store  or  long  lines  at  the   cash  desk  may  cause  the  consumer  to  pay  more  for  the  same  product  in  a  convenient   store.  Firms  can  also  make  the  products  more  robust  and  from  a  better  quality.  This  can   persuade  customers  to  pay  more,  because  they  assume  that  the  product  can  better  fulfill   their  needs  or  that  the  product  will  have  a  longer  life  than  an  alternative  having  lower   quality.  Schott  (2008)  illustrates  this  principle  by  showing  that  consumers  are  willing  to   pay   more   for   a   “made   in   OECD”   product,   than   for   a   “made   in   China”   product.         In   short,   if   consumers   care   enough   about   the   quality   of   a   product,   the   higher   priced  goods  will  be  more  competitive.  This  is  opposite  with  homogeneous  goods,  where   the  price  is  almost  the  only  way  to  differentiate  from  competitors.  Here,  consumers  will   prefer  the  goods  with  the  lowest  price  (Baldwin  &  Ito,  2008).  In  this  research,  the  type  of   competition   used   will   be   price   competition.   The   main   reason   for   this   is   that   price   competition  is  easier  to  measure,  because  prices  can  be  quantified.  Quality,  on  the  other   hand,  is  really  difficult  to  express  in  quantities.  Moreover,  the  literature  on  this  topic  is   mainly  about  price  competition.  

    Shleifer  and  Vishny  (1993)  estimate  the  effect  of  corruption  on  different  levels  of   competition.  Their  conclusion  was  that  with  an  independent  monopoly,  most  corruption   and   inefficiency   occurred.   An   oligopoly   or   joint   monopoly   already   made   the   situation   better,  but  competition  in  a  market  was  the  most  effective  to  fight  corruption.  This  can   be   explained   by   the   fact   that   in   a   market   with   more   competition,   prices   will   end   up   lower  and  in  this  way  a  larger  amount  of  products  will  be  sold  and  the  production  will   be   most   efficient   (p.   608).   This   can   also   be   applied   to   the   case   of   government   goods.   When  competition  is  allowed  in  the  provision  of  goods  for  the  government,  bribes  and   corruption  will  be  driven  down  (p.  610).        

Bliss  and  Tella  (1997)  study  the  relationship  between  corruption  by  officials  and   competition.   They   create   a   model   in   which   corrupt   officials   can   maximize   the   bribes   they  extract  from  firms,  by  choosing  such  a  height  of  the  bribe,  that  some  firms  will  leave   the   market,   because   they   can’t   generate   enough   profits   anymore.   This   will   reduce  

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competition.  However,  according  to  them,  when  there  will  be  growing  competition  in  a   market,  this  will  not  lower  corruption,  nor  change  the  demands  of  the  officials.    

Another   author   that   mentions   the   relationship   between   competition   and   corruption   is   Mauro   (1998).     He   states   that   large   bribes   are   more   often   available   in   markets  with  a  low  degree  of  competition,  which  is  in  line  with  the  research  of  Shleifer   and   Vishny   (1993).   However,   the   concept   of   competition   is   not   yet   brought   together   with  sales  growth  of  firms  in  different  countries.  The  link  between  corruption  and  sales   growth  can  be  influenced  by  the  degree  of  competition  in  a  market.  Therefore,  on  top  of   studying   the   relationship   between   corruption   and   firm   performance,   competition   is   a   third  variable  that  can  be  brought  together  with  the  other  two.  Whereas  these  concepts   are  not  yet  investigated  from  this  perspective,  this  research  contributes  to  the  existing   literature.  

 

2.4.  Hypotheses  

From   this   theoretical   framework,   four   hypotheses   are   being   derived.   As   mentioned   in   paragraph  2.1,  the  boundary  between  informal  gifts  and  bribery  is  not  clear.  Bribery  is  a   part   of   the   concept   “corruption”,   while   gifts   are   used   to   create   a   friendly   atmosphere   (Argandona,  2005).  First  of  all,  to  check  if  the  measurement  of  corruption  is  related  to   the  perceived  amount  of  bribery  and  facilitating  payments,  the  following  hypothesis  is   tested:  

 

H1:  The  amount  of  gifts  and  informal  payments  within  a  company  is  positively  related  to   corruption.  

Secondly,  the  authors  who  performed  studies  on  the  relationship  between  competition   and  corruption  agree  for  the  largest  part  on  the  effect  of  competition  on  corruption:  a   market   with   a   low   degree   of   competition   has   a   higher   chance   of   facilitating   corrupt   practices.   Therefore,   a   negative   relationship   is   expected   between   these   variables.   The   effect  of  competition  is  included  in  the  hypotheses,  because  there  will  be  investigated  if   there  is  an  indirect  effect  via  competition  on  the  relationship  between  the  independent   variable   corruption,   and   the   dependent   variable   firm   performance.   Therefore,   the   second  hypothesis  is:  

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Thirdly,   competition   should   also   be   tested   for   a   relationship   with   the   dependent   variable,  firm  performance.  Generally,  economic  theory  teaches  that  in  a  homogeneous   market   with   a   lot   of   competition,   prices   will   decrease   till   they   reach   the   level   of   production   costs,   which   will   set   the   profits   of   the   producers   at   a   minimum   level   (Pindyck   &   Rubinfeld,   2005).   However,   firm   performance   will   not   measured   as   profit,   but  as  sales  growth,  which  will  be  elaborated  upon  in  the  methodology  section.  Lower   prices   will   increase   the   size   of   the   potential   market,   because   buyers   of   related   substitutable  products  might  move  to  this  cheaper  market.  This  shows  that  high  price   competition  can  attract  new  customers,  and  in  this  way  this  can  foster  sales  growth  of   the  companies  active  in  that  market  (Pindyck  &  Rubinfield,  2005).  Therefore,  the  third   hypothesis  expects  the  following  relationship:  

H3:  There  is  a  positive  correlation  between  price  competition  and  firm  performance.  

The   relationship   between   corruption   and   firm   performance   has   been   investigated   before,   as   shown   in   the   literature   review   (section   2.2).   Most   authors   point   in   the   direction   of   fewer   sales   in   an   environment   which   is   highly   corrupt,   because   corrupt   practices  extract  some  part  of  the  revenue.  Therefore  hypothesis  four  is:  

H4:  There  is  a  negative  correlation  between  corruption  and  firm  performance.  

The  hypothesized  relationships  between  hypotheses  2,  3  and  4  are  visualized  in  diagram   1.  

Diagram  1:  Visualisation  of  the  hypotheses  

 

 

 

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3.  Methodology  

 

To   be   able   to   answer   the   research   question   and   to   accept   or   reject   the   hypotheses,   appropriate   data   should   be   collected.   For   this,   a   quantitative   research   method   will   be   used.  The  data   used  to  approach  this  research  will  be  secondary  and  will  be  collected   from  one  of  the  databases  described  in  the  subsequent  section.  All  these  databases  can   be   accessed   easily   and   contain   all   information   necessary   to   answer   the   research   question.   Secondary   data   refers   to   data   that   is   originally   collected   and   analyzed   by   someone  else,  and  meant  to  serve  a  different  purpose.  An  advantage  of  using  secondary   data  is  that  it  saves  time,  money  and  effort,  as  the  data  are  already  collected  (Saunders   et  al.,  2012).  A  disadvantage  of  using  secondary  data  is  that  the  user  has  no  control  over   the   quality.   However,   the   quality   of   the   secondary   data   used   in   this   research   can   be   examined  by  looking  at  the  methodology  of  the  researchers  who  collected  the  data  in  the   first  place.  With  the  collected  data,  a  regression  analysis  is  going  to  be  performed  to  test   the   hypotheses.   From   this   analysis,   conclusions   can   be   drawn   and   the   results   will   be   elaborated  further  upon  in  the  discussion  (Saunders  et  al.,  2012).    

 

3.1.  Measures  of  corruption  

Corruption   is   defined   in   the   previous   chapter,   but   it   is   also   important   that   there   is   a   reliable  measure  of  corruption  available  across  different  countries.  Corruption  is  a  very   big   ‘industry’.   Only   until   recently,   there   were   not   many   estimates   available   on   corruption  (Website  World  Bank).  Today,  more  and  more  effort  is  being  made  to  collect   information  about  the  size  of  corrupt  transactions.  Most  papers  about  corruption  base   their  research  on  an  index.  The  question  is  if  these  indices  are  really  accurate,  because   the  data  in  these  indices  do  not  measure  the  factual  amount  of  corruption,  but  only  the   perception   towards   the   corruption-­‐level   (Knack,   2006).   This   means   that   these   perceptions   are   mostly   not   based   on   any   direct   knowledge.   This   can   possibly   cause   biased   results   (Treisman,   2007).   Even   though   most   indices   use   distinctive   methodologies,  all  of  them  measure  the  same  target  variable.    The  findings  of  different   institutions  are  showing  high  correlations  (Knack,  2006).  Two  measures  of  corruption   will  be  discussed  next.  By  weighing  the  advantages  and  disadvantages,  a  decision  will  be   made  about  which  index  to  use.    

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Transparency  International:  corruption  perception  index  (CPI)  

The   CPI   is   widely   known   and   used.   It   is   being   published   every   year   by   Transparency   International.  CPI  ranks  countries  based  on  the  level  of  corruption  in  the  public  sector.   The   rating   reaches   from   0   (highly   corrupt)   to   100   (no   corruption).   No   country   has   a   perfect   score;   the   highest   in   2014   was   Denmark,   with   a   score   of   92   (Website   Transparency).  The  information  used  to  compile  this  index  is  retrieved  from  12  different   institutions,   including   the   World   Bank   and   the   African   Development   Bank   (Website   Transparency).  CPI  tries  to  reduce  the  measurement  error  in  its  index  by  averaging  the   outcomes   of   different   sources   (Treisman,   2007).   These   12   institutions   measure   corruption  in  different  countries,  but  a  lot  of  the  institutions  show  an  overlap  in  their   results,  which  make  them  more  robust  (Website  Transparency).  The  measures  include   the   bribery   by   public   officials   and   the   effectiveness   with   which   corruption   is   exterminated  in  the  public  sector.  The  scores  are  based  on  expert’s  assessment.    

    A   disadvantage   of   the   CPI   is   that   the   methodology   for   the   construction   of   the   index  has  changed  over  the  years  (Treisman,  2007).  This  means  that  the  fluctuations  of  a   country’s  score  might  be  partly  caused  by  the  different  methodology  used,  and  not  by  an   actual  difference  in  the  level  of   corruption.  When  there  would  have  been  performed  a   comparison  of  CPI  scores  over  different  periods,  this  would  have  caused  problems  for   the  reliability.  CPI  data  from  only  one  period  is  used  for  this  research,  which  solves  the   problem  of  reliability.    

 

World  bank:  control  of  corruption  

Another   measure   of   corruption   is   published   by   Kaufmann   and   his   team   at   the   World   Bank.   The   Worldwide   Governance   Indicators   project   reports   for   six   dimensions   of   governance.  One  of  these  dimensions  is  control  of  corruption.  The  ranking  is  a  percentile   rank  among  all  countries,  ranging  from  0  to  100,  which  shows  how  a  country  performs   in   comparison   to   the   other   countries.   A   variety   of   institutes   have   provided   the   information  to  compose  this  index  and  the  index  is  updated  every  year,  which  doesn’t   differ  from  CPI  (Website  World  Bank  2).  

    The   CPI   and   control   of   corruption   measures   share   some   characteristics.   They   both   gather   their   information   from   several   sources,   and   by   averaging   these   different   sources  they  reduce  the  measurement  error  (Treisman,  2007).  Furthermore,  they  both   show   margins   of   error   when   presenting   a   country   score,   to   remain   as   transparent   as  

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possible  and  to  show  that  some  measures  contain  more  uncertainty  than  others.  Both   these  indices  have  changed  the  sources  they  used  over  the  years  (Treisman,  2007).  This   means  that  fluctuations  in  the  level  of  corruption  can  be  caused  by  the  use  of  different   institutions   providing   information.   However,   the   choice   to   do   it   this   way   can   also   be   viewed  from  another  perspective.  Both  Transparency  International  and  the  World  Bank   keep   trying   to   look   for   the   best   possible   information   to   compose   their   index,   and   sometimes  better  or  newer  sources  have  more  complete  information.  

    A   difference   between   the   measure   of   Transparency   International   (TI)   and   the   World   Bank   (WB)   is   that   TI   only   takes   into   account   countries   that   can   provide   information   for   every   part   of   the   rating,   while   WB   already   includes   a   country   when   it   can  provide  information  on  one  single  part  of  the  rating  (Treisman,  2007).  Looking  at   this  difference,  the  measure  by  TI  seems  more  solid  and  less  biased.  In  the  measure  by   WB,  a  country  can  provide  information  on  only  one  aspect  in  the  total  rating,  but  it  is   uncertain  if  this  information  is  representative.  

    A   disadvantage   of   using   one   of   these   indices   is   that   they   are   based   only   on   perceptions,  not  on  factual  information.  The  question  remains  if  these  figures  are  really   exact,   but   on   the   other   hand,   it   is   really   difficult,   maybe   even   impossible,   to   collect   accurate  information  about  corrupt  transactions.  Lambsdorff  (2005)  states  that  the  data   available  on  the  topic  of  corruption  are  mostly  based  on  subjective  perspectives,  but  are   considered   to   be   good   indicators   of   the   actual   levels   of   corruption,   which   makes   an   index  an  eligible  measure  for  quantifying  corruption.  On  top  of  that,  the  perception  of   corruption   can   have   substantial   effects,   even   when   it   is   not   matched   by   reality.   When   people   perceive   corruption   in   a   country   to   be   high,   even   though   it   might   not   be   the   actual  situation,  foreign  investment  is  reduced  (Treisman,  2007).  The  study  by  Gaviria   (2002)  looks  at  the  perception  of  corruption  managers  have.  When  managers  have  the   perception  that  corruption  is  an  obstacle  to  doing  business,  the  performance  of  this  firm   is  on  average  worse.  These  perceptions  of  the  managers  might  not  be  in  line  with  the   real  amount  of  corruption,  but  this  study  confirms  that  perceptions  do  matter.  

    To  measure  corruption  in  this  research,  the  most  recent  results  of  the  corruption   perception  index  will  be  used  (2014).  The  indices  have  similarities  and  their  measures   correlate  for  the  largest  part,  but  the  CPI  measure  appears  to  be  more  reliable,  due  to   the  higher  requirements  set  by  Transparency  International  for  a  country  to  participate.      

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3.2.  Measures  of  firm  performance  

The   measurement   of   firm   performance   can   be   done   in   different   ways.   Profits   can   be   compared,  market  share  can  be  measured  or  a  growth  of  sales  measure  can  be  used.  For   this  thesis,  the  last  measure  seems  most  suitable,  because  growth  of  sales  is  a  relative   measure,  which  makes  it  easy  to  see  if  a  firm  made  any  progress  in  the  previous  year.  On   top  of  that,  this  data  is  available  in  the  used  database.    

    To   measure   the   firm   performance   of   these   transition   countries,   data   from   the   Business  Environment  and  Enterprise  Performance  Survey  (BEEPS)  will  be  used.  BEEPS   is  a  survey  for  firms  in  Eastern  Europe  and  Central  Asia,  which  contains  a  representative   sample  of  companies  in  a  country.  The  purpose  of  the  survey  is  to  collect  information   about   the   business   environment   in   a   country,   including   topics   such   as   competition,   crime   and   corruption.   The   respondents   are   mostly   top   managers   or   business   owners   (Website   BEEPS).   In   2012,   it   was   the   fifth   time   BEEPS   gathered   data   from   all   these   countries.   The   2012-­‐2014   round   includes   information   from   15.883   companies   in   30   countries,   all   in   Eastern   Europe   and   Central   Asia   (BEEPS   website).   The   countries   included  in  the  research  sample  will  be  these  transition  countries.  These  countries  are:   Albania,  Armenia,  Azerbaijan,  Belarus,  Bosnia  and  Herzegovina,  Bulgaria,  Croatia,  Czech   Republic,   Estonia,   FYR   Macedonia,   Georgia,   Hungary,   Kazakhstan,   Kosovo,   Kyrgyz   Republic,   Latvia,   Lithuania,   Moldova,   Mongolia,   Montenegro,   Poland,   Romania,   Russia,   Serbia,   Slovak   Republic,   Slovenia,   Tajikistan,   Turkey,   Ukraine   and   Uzbekistan.   The   companies  included  in  the  survey  are  all  formally  registered  and  from  divergent  sectors,   forming  a  representative  sample  of  the  firms  active  in  that  country  (BEEPS  website).         To  measure  sales  growth,  the  difference  between  the  outcomes  of  questions  D2   and  N3  will  be  used  (Appendix  1A).  These  questions  ask  about  the  sales  in  the  year  of   the   survey,   as   well   as   the   sales   three   years   before   that.   The   difference   between   these   answers  represents  the  sales  growth  of  the  firm.    

 

3.3.  Other  measures    

For  the  different  hypotheses,  different  parts  of  the  BEEPS  survey  are  going  to  be  used.   To  test  hypothesis  1,  the  outcomes  of  questions  G4,  J5,  J12,  and  J15  will  be  tested  for  a   significant   correlation   with   the   levels   of   corruption   in   the   countries   (Appendix   1B).   These  questions  are  related  to  the  expectation  of  an  informal  gift  or  payment  in  different   situations.  For  the  measurement  of  corruption,  the  CPI  will  be  used  for  the  participating  

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countries   in   BEEPS.   To   measure   competition,   question   E2   of   the   survey   is   relevant,   because  this  question  relates  to  the  degree  of  competition  which  managers’  experience   (Appendix  1C).  Also,  there  is  being  asked  if  this  competition  is  considered  too  intense.   More   data   to   measure   competition   would   have   made   the   measure   more   reliable.   However,   in   the   BEEPS   survey,   there   was   no   more   information   provided   about   the   competition   the   respondents   experience.   It   is   a   limitation   that   competition   is   not   measured   on   the   basis   of   more   data.   However,   other   sources   providing   valuable   information  could  not  easily  be  accessed.  The  questions  in  the  BEEPS  survey  are  asking   for  very  specific  information,  which  makes  the  data  still  useful.        

    Control   variables   will   be   used   when   performing   the   regression   analysis.   The   control  variables  in  the  regression  are  firm  specific.  The  firm  specific  control  variables   will  be  the  age  of  the  firm  (Appendix  1D),  size  of  the  firm  (Appendix  1E)  and  whether   the  firm  exports  or  not  (Appendix  1F).  All  these  characteristics  have  been  provided  by   the   respondents   in   the   survey   so   they   can   be   used   in   the   regression   model   as   control   variables.   There   is   also   one   country-­‐control   variable   implemented   in   the   regression:   GDP   per   capita.   The   GDP   per   capita   measure   is   composed   by   the   World   Bank   and   is   measured  over  the  period  2010-­‐2014.  The  average  calculated  over  four  years  will  make   the   GDP   per   capita   measure   more   reliable   and   less   sensitive   to   disruptions   (Website   World  Bank  3).    

  When   analyzing   the   results,   the   differences   of   the   effects   between   distinctive   sectors   will   be   considered.   In   question   A4   of   the   questionnaire,   the   respondents   are   being  asked  what  sector  their  firm  is  active  in  (Appendix  1G).  There  is  a  list  of  options   provided,  but  for  this  research,  it  is  decided  that  the  sectors  are  going  to  be  divided  in   three  parts.  The  first  one  is  manufacturing,  the  second  one  is  going  to  be  retail  and  the   last  part  contains  firms  active  in  other  services.  In  the  results,  the  different  sectors  will   be  considered,  to  verify  if  the  there  are  any  significant  differences  between  firms  active   in   the   retail-­‐,   manufacturing-­‐,   or   other   services   sector.   This   can   be   useful   for   firms   wanting   to   start   a   business   in   one   of   the   countries   in   the   sample.   By   creating   more   specific  outcomes,  the  results  can  be  of  more  use,  because  they  are  explicitly  focused  on   one  type  of  company.  

   

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3.4.Limitations  

A  limitation  of  using  BEEPS  is  that  on  some  questions,  the  possible  answer  can  be  “don’t   know”.  These  results  must  be  excluded  from  the  research,  as  they  cannot  contribute  in   rejecting  or  confirming  the  hypotheses.  Respondents  that  answered  “don’t  know”  on  one   of  the  relevant  questions  for  the  research  might  do  so  because  of  a  confidentiality  policy,   because  of  lacking  administrations  or  because  they  don’t  want  to  share  all  information.   Exclusion   of   these   firms   might   cause   an   underestimation   of   the   impact   of   corruption.   Also,  firms  younger  than  three  years  are  being  excluded  from  the  research,  because  the   sales  growth  is  being  measured  over  a  period  of  three  years.  Therefore,  this  survey  is   unable  to  measure  sales  growth  for  young  firms.  Therefore,  the  average  age  of  firms  in   the   sample   will   increase,   which   might   have   an   effect   on   the   results.   It   is   believed   that   firms,  which  are  longer  active  in  the  industry,  are  more  involved  in  corruption,  so  this   limitation   is   likely   to   increase   the   estimated   influence   of   corruption   on   sales   growth.   Moreover,   the   results   of   this   research   will   not   be   generalizable,   as   the   sample   of   countries  is  not  representative  for  other  parts  of  the  world.  This  should  be  taken  into   consideration  when  interpreting  the  results.  

                     

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4.  Results  

 

Paragraph   4.1   presents   the   descriptive   statistics.   After   that,   the   results   of   the   regressions  will  be  provided  in  paragraph  4.2.  A  few  regressions  have  been  performed   to   test   the   hypotheses.   (Table   3).   This   will   be   followed   by   an   analysis   of   the   results,   including  a  specification  per  industry.  

    Some   of   the   variables   are   recoded   into   different   variables,   to   make   it   easier   to   work  with  them  in  the  regression.  When  transforming  the  data,  problems  with  outliers   or  distributional  problems  are  eliminated  (Field,  2013).  The  dependent  variable  (sales   growth)   is   transformed   into   a   categorical   variable.   To   measure   sales   growth,   the   respondents  were  being  asked  to  provide  information  about  the  amount  of  sales  in  the   current  year  and  the  amount  of  sales  three  years  before  that.  This  is  being  transformed   to  the  relative  difference,  expressed  in  percentages.  When  respondents  couldn’t  give  an   answer  on  one  of  the  two  questions,  the  results  of  this  firm  are  left  out.  This  is  also  the   case   when   respondents   state   that   the   company   exists   less   than   3   years.   These   percentages  are  being  converted  into  different  categories:  category  1  contains  the  firms,   which  have  a  sales  decline  of  more  than  15%  in  the  last  three  years.  Category  2  includes   all  firms,  which  have  a  sales  decline  that  is  smaller  than  15%,  or  firms  that  have  a  sales   growth  of  less  than  15%.  The  sales  of  these  firms  have  stayed  relatively  stable.  The  last   group   contains   the   firms   that   have   experienced   sales   growth   larger   than   15%.   Hypothesis  4  is  being  tested  for  the  entire  sample,  but  on  top  of  that  there  is  done  an   analysis  on  the  difference  between  industries.  The  variable  industry  is  being  coded  as  1:   manufacturing,   2:   retail   and   3:   other   services.   In   this   way,   results   across   the   different   groups   can   be   compared.   This   analysis   can   provide   companies   with   more   detailed   information.   For   all   information   concerning   the   coding   of   the   remaining   variables,   appendix  2  can  be  consulted.    

 

4.1.  Descriptive  statistics  

First,   a   summary   of   the   key   characteristics   of   the   variables   used   in   the   analysis   is   offered.  Some  of  the  cases  are  excluded  from  the  results,  because  the  data  was  not  able   to   provide   adequate   information.   For   example,   several   cases   are   excluded   when   measuring   sales   growth,   namely   6.240.   This   is   equal   to   39%   of   the   total   cases.   The   reason  for  this  figure  to  be  so  high  can  be  that  companies  don’t  exist  for  three  years  yet.  

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