Teaser
This
study
can
inform
different
stakeholders
on
how
to
conduct,
assess,
and
use
patient
preference
studies
and
on
when
to
include
patient
preference
studies
in
development
plans.
Factors
and
situations
influencing
the
value
of
patient
preference
studies
along
the
medical
product
lifecycle:
a
literature
review
Eline
van
Overbeeke
1,z,
Chiara
Whichello
2,z,
Rosanne
Janssens
1,
Jorien
Veldwijk
2,
Irina
Cleemput
3,
Steven
Simoens
1,
Juhaeri
Juhaeri
4,
Bennett
Levitan
5,
Jürgen
Kübler
6,
Esther
de
Bekker-Grob
2and
Isabelle
Huys
11ClinicalPharmacologyandPharmacotherapy,UniversityofLeuven,Herestraat49Box521,3000Leuven, Belgium
2ErasmusSchoolofHealthPolicy&Management(ESHPM)andErasmusChoiceModellingCentre(ECMC), ErasmusUniversityRotterdam,P.O.Box1738,3000DRRotterdam,TheNetherlands
3BelgianHealthCareKnowledgeCentre(KCE),Kruidtuinlaan55,1000Brussels,Belgium 4Sanofi,55CorporateDrive,Bridgewater,NJ08807,USA
5JanssenResearch&Development,1125Trenton-HarbourtonRoad,P.O.Box200,Titusville,NJ08560,USA 6QuantitativeScientificConsulting,Europabadstr.8,35041Marburg,Germany
Industry,
regulators,
health
technology
assessment
(HTA)
bodies,
and
payers
are
exploring
the
use
of
patient
preferences
in
their
decision-making
processes.
In
general,
experience
in
conducting
and
assessing
patient
preference
studies
is
limited.
Here,
we
performed
a
systematic
literature
search
and
review
to
identify
factors
and
situations
influencing
the
value
of
patient
preference
studies,
as
well
as
applications
throughout
the
medical
product
lifecyle.
Factors
and
situations
identified
in
113
publications
related
to
the
organization,
design,
and
conduct
of
studies,
and
to
communication
and
use
of
results.
Although
current
use
of
patient
preferences
is
limited,
we
identified
possible
applications
in
discovery,
clinical
development,
marketing
authorization,
HTA,
and
postmarketing
phases.
Introduction
Theimportanceofincorporatingpatientneedsandperspectivesintodecisionmaking through-outthelifecyclesofdrugsandmedicaldevices,forthepurposeofthisstudycollectivelycalledthe medicalproductlifecycle(MPLC),isreceivingincreasingrecognition[1–4].Recognitionofthe valueofpatients’perspectiveshasledtoashiftindrugdevelopmentandassessments,fromonly lookingatclinicaloutcomes totakingintoaccountthejudgementsofpatientsonhowthese outcomesaffecttheirlives.Thisshiftoriginatesfromthenotionthatpatientsshouldbeatthe
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ElinevanOverbeekeisa PhDstudentatthe UniversityofLeuven (Belgium),andhasworked onthePatientPreferences inBenefit-Risk Assessmentsduringthe DrugLifeCycle(PREFER) projectoftheInnovative
MedicinesInitiative(IMI)sinceOctober2016.Before herPhD,shewasawardedherMastersinbiomedical sciencesattheUniversityofLeuvenandgained experienceinmedicalaffairsinthepharmaceutical industry.Elineconsidersitimportantthatthevoiceof patientsislistenedtothroughoutthemedicalproduct lifecycleandfocuseshercurrentworkonhowto improvetheimplementationofpatientpreferencesin assessmentsthroughoutthislifecycle.
ChiaraWhichelloisa PhDstudentatErasmus UniversityRotterdam,and iscurrentlyalsoworking ontheIMIPREFERproject. Chiarawasawardedboth anMScinglobalhealthand anMAinanthropology& sociologyfromthe
UniversityofGlasgow.Hercurrentresearchinterests includetheappraisalofpatientpreferenceelicitation andexplorationmethodsandtheadvancementof patient-focuseddrugdevelopment.
IsabelleHuysisthe deputycoordinatorofthe PREFERprojectfromthe IMIPREFERproject.She hasaPhDin pharmaceuticalsciences fromtheUniversityof Leuven(Belgium)and carriedoutpostdoctoral
researchattheirLawFacultyonpatentsand biomedicalinventions.Since2010,shehasbeena full-timeprofessorinregulatorysciencesattheFacultyof PharmaceuticalSciencesandamemberoftheCenter forIT&IntellectualPropertyITlaw(CiTiP).Shehas alsobeenanadvisorforEuropeanprojects, intellectualpropertyofficerandregionaldevelopment officerintheR&DDepartmentoftheUniversityof Leuven.
Correspondingauthor.vanOverbeeke,E. (eline.vanoverbeeke@kuleuven.be) zJointfirstauthors.
1359-6446/ã2018TheAuthors.PublishedbyElsevierLtd.ThisisanopenaccessarticleundertheCCBYlicense(http://creativecommons.org/licenses/by/4.0/).
centeroftheMPLC,becausetheyaretheonesnotonlygainingthe benefits,butalsobeingexposedtotherisks[5].
One option to better understand the patient perspective is throughexploringandelicitingpatientpreferences(see Glos-sary).TheUSFoodandDrugAdministration(FDA)referstopatient preferences by defining patient preference information as ‘qualitativeorquantitativeassessmentsoftherelativedesirability or acceptability to patients of specified alternatives or choices amongoutcomesorotherattributesthatdifferamong alterna-tivehealthinterventions’[4].Patientpreferencescanbeobtained throughtheuseofdifferentexploration(qualitative)and elicita-tion(quantitative)methods[6].Preferenceexploration meth-odscanbedefinedasqualitativemethodsthatcollectdescriptive datathroughparticipantorphenomenonobservation,and exam-ining the subjectiveexperiencesand decisions madeby partici-pants.Examplesofpreferenceexplorationmethodsinclude semi-structuredinterviewsandfocusgroups.Preferenceelicitation methods can be defined as quantitative methods collecting quantifiable data that can bereported throughstatistical infer-ences or analysis. Examples of preference elicitation methods include discrete choiceexperiments(DCE), analyticalhierarchy process(AHP),and standard gamble.Althoughmethodscanbe classifiedasexplorationorelicitationmethods,theycanalsobe classifiedasstructured-weighting,health-stateutility, stated-pref-erence,orrevealed-preferencemethods,asdescribedinthe Medi-cal Device Innovation Consortium (MDIC) Patient Centered Benefit-RiskProjectreport[3,7].
Stakeholders,includingthepharmaceuticalandmedicaldevice industry, regulatory authorities, HTAbodies, payers, clinicians, academia,andpatientorganizations,generallyagreethatthereis value in using patient preferences to inform assessments and
decision making [1,3,4,8–13]. In addition, patients themselves haveexpressedinterestindecision-makingprocesses[14].Patient preferencesarefoundtoprovideadditionalinformationon medi-cal products, such as insights into the relative importance of clinical outcomes and safetyissues, and to help in transparent communicationregardingthe incorporationofpatientviewsin regulatorydecisionmaking[1,3,15,16].Moreover,theycanleadto morerelevant,well-informed,transparent,publicallytrusted,and patient-centricdecisions[3,13,17,18].InHTAspecifically,patient preferencesarebelievedtoprovideahealthconditionperspective andtoimprovetheusefulness,appropriateness,andacceptability oftheassessments[2,8,19,20].Also,considerationofpatient pre-ferences in clinical trial design can lead to a lower burden for patientsparticipatingin thetrial,and couldresultinimproved recruitment,retention,andcomplianceofpatients.Moreover,it couldleadtomorereal-worldclinicaloutcomesifpreferencesof patients are considered during the establishment of treatment arms[4,21–25].
EuropeanandUSindustry,regulators,HTAbodies,andpayers are currently exploring the use of patient preferences in their processesanddecisionmaking.However,ingeneral,these stake-holdershavelimitedexperienceinconductingandassessingthese studies. Moreover, they are generally notfamiliar with factors influencing the value of these studies,the situationsin which these studies are most valuable, and possible applications of patientpreferencesin theirprocessesanddecision making[26– 28].
Byperformingasystematicliteraturesearchandreview(seeSP.I intheSupplementalinformationonline)focusedonthecurrent measurementanduseofpatientpreferencesinEuropeandtheUS, hereweprovideanoverviewoffactorsandsituationsthat influ-encethevalueofpatientpreferencestudies.Wealsoinvestigated applications ofpatient preferences in assessmentsand decision makingalongtheMPLC.
Overview
of
applications
of
patient
preferences
along
the
medical
product
lifecycle
Atotalof113publicationswereincludedintheliteraturereview (see SP.II in the Supplemental information online). Before we explore the factors and situations that influence the value of patient preference studies in assessments and decision making alongthe MPLC, firstwe give a shortoverviewof howpatient preferences can be used in MPLC phases. Several publications describedthatpatientpreferencescanbeusedineveryphaseof theMPLC,fromdiscoveryuntilpostmarketing[3,29].Here,we describe the applications of patient preferences following the structureof the MPLC (Fig. 1). An overview of the availability ofguidelines andframeworkson theuse ofpatient preferences throughoutthesephasesisgiveninTable1.Currently,the Inno-vativeMedicinesInitiative (IMI) PatientPreferencesin Benefit– RiskAssessmentsduringtheDrug LifeCycle(PREFER)project is workingonprovidingrecommendationsonhowpatient prefer-encescaninformdecisionmakingthroughouttheMPLC[9].
Discovery
Patient preferences are used in the discovery of new medical products [30,31]. They can inform ideation and prototyping. Duringideation,the elicitation of patientpreferences canhelp
GLOSSARY
Attributefeatureoftheproductunderinvestigation(e.g. price)[126]
Externalvaliditythedegreetowhichitiswarrantedto generalizeresultstoothercontexts
Internalvaliditytheextenttowhichacausalconclusion basedonastudyiswarranted.Suchwarrantisconstitutedby theextenttowhichastudyminimizessystemic error(or ‘bias’)
Levelvalueoftheattribute(e.g.,US$10)[126]
Patientpreferences(patientpreferenceinformation) qualitativeorquantitativeassessmentsoftherelative desirabilityoracceptabilitytopatientsofspecified alternativesorchoicesamongoutcomesorotherattributes thatdifferamongalternativehealthinterventions[4]
Preferenceelicitationmethodquantitativemethods collectingquantifiabledatathatcanbereportedthrough statisticalinferencesoranalysis
Preferenceexplorationmethodqualitativemethodsthat collectdescriptivedatathroughparticipantorphenomenon observation,examiningthesubjectiveexperiencesand decisionsmadebyparticipants
Preference-sensitivesituationpreference-sensitive decisionsarethoseinwhichtherearemultiplediagnosticor treatmentoptions,andthedecisionwhichoptiontopursue dependsupontheparticularpreferencesofthe decision-maker[3] 2 www.drugdiscoverytoday.com Reviews FOUNDA TION REVIEW
toidentifyunmetmedicalneeds,alsoreferredtoasunmet health-care needs. For instance, this is demonstrated by the patient preference study on fragile X syndrome (FXS) by Cross et al.
[32], described in the report of Selig [3,4,30]. Selig described howstakeholderssoughttogetabetterunderstandingofunmet needsinFXS.Caregiverpreferenceswerequantifiedforsix treat-mentoutcomes.Caregiversfoundtheabilityofpatientstocontrol theirpsychological,gestural,andverbalbehaviortobethemost importanttreatmentoutcome.Crossetal.[32]statedthatthese resultswouldhavethe potentialtoinformfuturedrug develop-mentinFXS[30].Inadditiontoidentifyingunmetmedicalneeds, theycanleadtoa betterunderstandingofthe disease,personal
experiencesofpatientswiththedisease,andtheacceptabilityof benefitsandrisks[3,4,30,33].Patientpreferencescanevenbeused toinformthedesignofthetargetproductprofile,ensuringthat patient needs aremet [34].During prototyping,patient prefer-encescaninformadaptionofthedesignofthemedicalproduct
[3,4,11].
Preclinical
development
Almostnoevidencewasfoundonapplicationsofpatient prefer-ences in preclinical development. Patient preference were sug-gested to ensure that the patient needs are addressed by the medical productin design validation duringpreclinical testing
Discovery developPre clinicamentl developClinicamentl authoMarkerizationting markePost-ting
Ideation
Medical need assessment Disease familiarization Target product profile design Prototyping
Product design adaptation Product design validation
Clinical trial design PRO identification
Inclusion and exclusion criteria development
Treatment arm selection Acceptable uncertainty level calculation
Information and communication to patients
Benefit-risk assessment
Patient trade-off understanding Subpopulation identification Benefit-risk weighing Product design validation
Benefit-risk assessment
Patient trade-off understanding Subpopulation identification Benefit-risk weighing Early access
Labelling optimization
Economic evaluation
Cost-effectiveness analysis Cost-benefit analysis Cost-utility analysis PRO identification Subpopulation identification Outcomes weighing QALY estimation
Product acceptance Extensions of indications Post-marketing assessments
Risk weighing Product innovation HTA &
reimbursement
Drug Discovery Today
FIGURE1
Applicationsofpatientpreferencesalongthemedicalproductlifecycle(MPLC).ApplicationsofpatientpreferencesweremappedalongthephasesoftheMPLC. ApplicationswereidentifiedforallphasesoftheMPLC.StagesoftheMPLCandtheirorganizationwereidentifiedastheyemergedfromtheliterature. Abbreviations:HTA,HealthTechnologyAssessment;PRO,patient-relevantoutcomes;QALY,quality-adjustedlifeyear.
TABLE 1
AvailabilityofguidanceontheuseofpatientpreferencesalongtheMPLCa
PhaseofMPLC Availabilityofguidance Refs
Discovery Lackofguidancereported [98]
Preclinicaldevelopment Noguidanceidentified Clinicaldevelopment Noguidanceidentified
Marketingauthorization PatientPreferenceInformation–VoluntarySubmission,ReviewinPremarketApprovalApplications,Humanitarian DeviceExemptionApplications,andDeNovoRequests,andInclusioninDecisionSummariesandDeviceLabeling: GuidanceforIndustry,FoodandDrugAdministrationStaff,andOtherStakeholders.USDepartmentofHealthand HumanServices,FDA,CenterforDevicesandRadiologicalHealthandCenterforBiologicsEvaluationandResearch
[4]
MDICPatient-CenteredBenefit–RiskProjectReport:AFrameworkforIncorporatingInformationonPatientPreferences regardingBenefitandRiskintoRegulatoryAssessmentsofNewMedicalTechnology
[3] ICHHarmonizedGuideline:RevisionofM4EGuidelineonEnhancingtheFormatandStructureofBenefit-Risk
InformationinICH
[127]
HTAandreimbursement Klemeetal.:PatientperspectiveinhealthtechnologyassessmentofpharmaceuticalsinFinland [107] Kievitetal.:Takingpatientheterogeneityandpreferencesintoaccountinhealthtechnologyassessments [20]
Lackofguidancereported [10,128]
Postmarketing Noguidanceidentified
a
Abbreviations:ICH,InternationalCouncilforHarmonizationofTechnicalRequirementsforPharmaceuticalsforHumanUse.
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[3].Noliterature wasretrieveddemonstrating the actualuseof patientpreferencesduringpreclinicaldevelopment.
Clinical
development
Patientpreferencescanbeelicitedduringclinicaldevelopmentto informclinicaltrialdesign,productdesignvalidation,and benefit-–riskassessment[3].Patientpreferencesarecurrentlytakeninto accountinclinicaltrialdesign[3,4,11,30],duringwhichpatient preferencescanbeusedtoidentifypatient-relevantoutcomesthat caninformtheselectionofclinicalendpoints[4,22,35–37].Also, patient preferences can inform the development of reasonable inclusion andexclusioncriteria. Moreover,they canbeusedto defineexperimentalorcontroltreatmentarmsindoubly random-izedpreferencetrial(DRPT)designs.InDRPTdesigns,theeffectof preferencesonclinicaloutcomescanbeanalyzed[24,25,38–44]. Patient preferences can alsobe used in clinical trial designsto calculatetheacceptablelevelofuncertainty(significanceleveland power) in clinical trials [45,46] and to inform development of informationthatwillbeprovidedtopatientsduringclinicaltrials, includingbackgroundinformationandstudyresults[23].
Marketing
authorization
The useofpatientpreferencesinregulatory marketingauthorization was discussed in 46out of 113 (41%) publications. Regulatory authoritiessuchastheFDA[4]andtheEuropeanMedicinesAgency (EMA)[1]arecurrentlyexploringtheuseofpatientpreferences[11– 13].However,theydonotrequirethesubmissionofpatient pre-ferences[16].TheFDAacceptsthesubmissionofpatientpreference informationinapprovalapplicationsformedicaldeviceseitheras supportingevidenceorforinformationalpurposes[4,47].
Patientpreferencescanbeusedatthemarketingauthorization stageinbenefit–riskassessment,assessmentforearlyaccess[11], andforoptimizinglabelingthatwillinformpatientsonbenefits and risks[3,4].Use ofpatientpreferencesin benefit–risk assess-menthasgivenrisetopatient-centeredbenefit–risk(PCBR) assess-ments [48,49]. Several initiatives areworking on incorporating patientpreferencesinbenefit–riskassessments,suchastheMDIC PatientCenteredBenefit-RiskProject,IMIPREFER,andtheFDA’s CenterforDevicesandRadiologicalHealth(CDRH)Patient Pref-erence Initiative[9,50].Inbenefit–riskassessments,patient pre-ferences canprovideinformationon maximumacceptablerisk, minimumacceptablebenefit,netclinicalbenefit,quality-adjusted timewithoutsymptomsandtoxicity,andrelativevalue-adjusted numberneededtotreatthroughmultiple-criteriadecision analy-sis,benefit–less-riskanalysis,theGailassessment,andprobabilistic simulationmethods[49,51–56].Theseassessmentsareinformed bypatientpreferencesthroughunderstandingthetrade-offsthat patients make between benefits and risks [36]. Moreover, the results ofpatientpreference studiescannotonlyshowa range of preferences, but also be usedto identify subpopulations for whom the benefits outweigh the risks [3,4,16,52,57]. Finally, patient preferences canhelp to weighthe benefits and risks in benefit–riskassessmentsbasedontherelativeimportanceof out-comes,benefits,andrisksforthepatients[51,58].
Health
technology
assessment
&
reimbursement
Althoughdifferentpublicationsdescribedthatpatientpreferences caninform reimbursementdecisionsduringtheHTAand
reim-bursementstage[3,59–62],Dirksenetal. [63]reportedthat not muchevidenceisavailableontheactualuseofpatientpreferences inreimbursementdecisionmakingandthatmultiplecountriesdo notconsiderpatientpreferencesasanexplicitprioritization crite-rion.TheuseofpatientpreferencesinHTAwasdiscussedby49out of113(43%) publications.Although cases havebeen described whereHTAbodiesarereluctanttowardsconsideringpatient pre-ferencesintheirassessments,EuropeanandUSHTAbodiesand payershaveincreasinglyshowninterestinusing patient prefer-encesintheirassessments(Table2)[2,8,10,11,31,64–67].
Twelvepublicationsspecificallymentionedtheuse ofpatient preferencesineconomicevaluations,includingcost-effectiveness, cost–benefit, and cost–utility analyses [60,61,68–77]. In these analyses, patient preferences can inform the identification of patient-relevantoutcomes,and theidentification of subpopula-tionsforwhomthebenefitsoutweightherisks[20,52,61,75].In addition,patientpreferencescanhelptoweighoutcomes accord-ing to their relative importance to patients [20,61,75,78].This could be done by incorporating patient preferences and other evidence into a multicriteria decision analysis [52,55]. Lastly, Bewtraetal.[76]describedthattheutilityvaluesresultingfrom patientpreferencestudiescanbeusedasquality-of-lifeweightsin thecalculationofquality-adjustedlifeyears(QALYs).QALYsand EuroQolfivedimensions (EQ-5D)utilitiesarefrequentlyusedin HTA,buttheirclassicalusehasbeencriticizedbysome,because they only cover benefit for generic quality-of-life dimensions ratherthanforallfactorsthatimportanttopatients[73,79,80].
Post
marketing
Although some applications of patient preferences described abovemightalsobeapplicabletothepostmarketingphase,some additionalpostmarketing-specificapplicationswereidentifiedin theMDICreport[3]andtheFDAguidance[4].Duringthe post-marketingphase,patientpreferencescouldinformproduct accep-tance by patients, extensions of indications, postmarketing assessmentsthroughriskweighing,andproductinnovation[3,4].
Factors
and
situations
influencing
the
value
of
patient
preference
studies
Manyfactorsandsituationswereidentifiedthatcaninfluencethe valueofpatientpreferencestudies(Fig.2) [18,81].Factorswere definedbytheresearchersasafactorinfluencethatoccursduring theorganization,design,conduct,orcommunicationofresultsof thestudyandthatcontributeto,oraffect,thevalueofresultsfrom
TABLE2
MainUSandEuropeanHTAbodiesandpayersinterestedin patientpreferencesa
Country Organization
Belgium BelgianHealthCareKnowledgeCentre(KCE)
England NationalInstituteforHealthandCareExcellence(NICE) Finland FinnishMedicinesAgency(Fimea)
France HighAuthorityofHealth(HAS)
Germany InstituteforQualityandEfficiencyinHealthCare(IQWiG) Scotland ScottishMedicinesConsortium(SMC)
TheNetherlands CareInstituteNetherlands(CVZ)
USA CentersforMedicare&MedicaidServices(CMS) a BasedonRefs[19,29,61,62,65,66,78,81,129]. 4 www.drugdiscoverytoday.com Reviews FOUNDA TION REVIEW
patient preferencestudies.Situationswere definedasa circum-stanceorconditionthatoccursduringtheuseofresultsandthat contributesto,oraffectsthevalueof,resultsfrompatient prefer-ence studies. Situations were considered to be external to the preferencestudy and notcontrollable by the researcher. These factorsandsituationsaredescribedbelowfollowingthedifferent stagesandstepsofapatientpreferencestudy.Althoughthereare alternativewaystodescribethestagesofpatientpreferencestudies andthedifferentstepsthattheyencompass,weidentifiedsteps and their organization asthey emergedfrom the literature, in additionto theorganizationalcontext(see SP.IIIinthe supple-mentalinformationonline).Stagesincludedstudydesign,study conduct,andcommunicationanduseoftheresults.
Organizational
context
Multipleorganizationalfactorswereidentifiedthatdeterminethe valueofpatientpreferencestudies,asdiscussedbelow.
Expertise
Clinical,medicalproductdevelopment,patient,methodological, andstatisticalexpertiseoftheconductingpartieswillhave con-siderableimpactonwhetherandhowapreferencestudyis per-formed [2,3,12,28,30,50,82,83]. Partnerships between industry, academia,andpatientorganizationscanbeestablishedtoacquire theneededexpertise[28],butagreementsonsharingandusingthe data need to be established [28,30]. Expertise must be shared betweenparties to ensure appropriate conduct by trained staff andcommonunderstanding[4,28,30].
Patientcenteredness
Patientcenterednessofpatientpreferencestudiesisanimportant factorfor success.The FDAguidance[4] statesthat thepatient
should be‘the centralfocus ofthe study’.Patients and patient representatives canparticipatein thestudy designto guarantee comprehensibilityoftheinformationandquestionsprovidedto patients,toimproverecruitment,andtoensurecorrect interpre-tationandcommunicationofresults[4,16,28].
Goodpractices
Followinggoodresearchpractices,similartoGoodClinical Prac-tices [84] and Good Pharmacoepidemiology Practices [85],will ensureacorrectdesignandconductofthestudyandthevalueof the results [30,86]. However, patient preference study-specific guidanceisoftenlacking(Table3).Differentinitiativesare work-ing on addressingmethodological issues and providing recom-mendationsand guidanceonthedesignandconductofpatient preferencestudies(Table4).
Ethics
Compliancewithethicsrequirementsassociatedwithquestioning patientsisnecessaryinsettingupapatientpreferencestudy,and different measures have to be taken to meet these ethics requirements
[14,60].Thisprocessistimeconsuming.Obtainingethicsand/or institutionalreviewboard(IRB)approvalwhenquestioningpatients canespeciallybechallengingforindustry,andwillnotalwaysgive directaccesstopatientsandtheirdata[31,83].Postmusetal.[16]
describedthattheydidnotcollectdemographicandclinicaldatain theirpatientpreferencestudytoavoidthecomplexityofdata pro-tection,butstatedthatnothavingthesedatalimitedtheiranalysis.
Financialresources
Conducting patient preference studies comes with a financial burdenthatcandifferamongmethods.BudgetsofUS$100000– 400000(s90000tos370000)havebeenquotedforquantitative patientpreferencestudies[2,3,12,30,31,50,82,83,87].
Organization Design Research question Sample definition Method selection Instrument design Conduct Participant recruitment Piloting and data collection Analysis and interpretation Expertise
Patient centeredness Good practices Ethics
Financial resources Study duration Timing along MPLC
Patient vs other preferences Clarity Ensuring representativeness Ability to participate Sample size Ethics
Match to research question Match to MPLC stage Validity of the method
Capturing demographics and clinical baseline data Attribute development Cognitive burden Patient education Question framing Appeal of the instrument
Ensuring representativeness Ethics
Testing validity and reliability Protocol compliance
Robustness Preference heterogeneity Tailoring of communication Presentation of results Situations Communication and use of results
Patient population characteristics Product characteristics Familiarity of assessors Attitudes of assessors New competitors Communication to patients
Drug Discovery Today
FIGURE2
Factorsandsituationsinfluencingthevalueofpatientpreferencestudies.Factorsandsituationsweremappedalongtheorganization,design,conduct,and communicationanduseofresultsofpatientpreferencestudies.Stagesandstepsofpatientpreferencestudiesandtheirorganizationwereidentifiedasthey emergedfromtheliterature.Abbreviations:MPLC,medicalproductlifecycle.
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Studyduration
The conduct of a patient preference study is time-consuming, ranging from 6 months to 2 years in complex cases
[2,12,30,82,83].Therecruitmentofpatientscanparticularlytake moretimethanisanticipated[82,83].
TimingalongMPLC
Itisnotclearwhenpatientpreferencestudiesshouldbeconducted because the submission of patient preferences is currently not requiredbyregulatoryauthoritiesandHTAbodiesand/orpayers, butcanbeacceptedassupportingevidenceinasubmissiondossier
[3,4,50,55]. Currently, the study sponsor themselves needs to decide whether information on patient preferences is needed andtoassesswhenandhowtobestcollectit[3].
Patient
preference
study
design
Ifpatientpreferencesareelicitedinwell-designedand well-con-ductedpatientpreferencestudies,patientpreferencesare consid-ered to be valid scientific evidence that can be valuable in informingdecisionmaking[4].Thus,thedesignphaseofapatient preferencestudyisacrucialphase.Inadequatedesignwill nega-tivelyinfluencethevalueofthestudyandmakeitunlikelythat outcomes will be considered by decision makers [12]. Design factorsthatcouldinfluencethevalueofthestudy arediscussed belowperstepinthedesignprocess(Fig.2).
Research
question
Theformulationoftheresearchquestionwillinfluencethevalue ofthe studyandchoiceofpreferenceelicitation,orexploration method, because the applicabilityof measuring patient prefer-encesdependsontheresearchquestionbeingasked[3,30]:
Patientversusotherpreferences
Decision making might notbe sensitive to patient preferences whenpreferencesofotherstakeholders,suchasthegeneralpublic orclinicians,orotherevidence,arefoundtobemoreimportant thanthoseofthepatient[3].Thismightbeparticularlyimportant whensettingupastudytoinformHTAbecausesome reimburse-mentdecision-makersmightwishtotakethepreferencesofthe generalpublic,asahealthcarepayer,intoaccount[55,63,88].
Sample
definition
Besidesobtainingethicsand/orIRBapprovalandaccesstopatients asdescribedabove,additionalfactorscaninfluencethe valueof patientpreferencestudiesduringsampledefinition:
Clarity
Clearlydefiningthepatient samplewillensureinclusionofthe right patients and value of results. Setting up inclusion and exclusioncriteriacansafeguardacleardefinitionofthepatient sample[3].
Ensuringrepresentativeness
Ensuringheterogeneityinthepatientsamplewillresultin gener-alizableresultsthatarerepresentativeofthepreferencesofthefull patientpopulationforwhichthemedicalproductisintendedtobe launched [3,4,21,30,36,50,89,90].Generalizability ofthe results mightbelimitedbecauseoftheeligibilitycriteriaofthesample, especiallywhenpatientpreferencestudiesareperformed along-sideclinicaltrials[39,72,89,91–96].
Abilitytoparticipate
Inthefollowingpatientpopulations,itmightbemoredifficultto measurepreferencesanditmightbenecessarytopaymoreattention tothedesignoftheexplorationorelicitationinstrument:(i)low readinglevelorvisiondifficulties;(ii)notabletouseapencilora computer mouse; (iii) no access to the internet; (iv) physically disabled;(v)cognitiveimpairments;and(vi)pediatricpatient popu-lations[3,4,70,83,97].Ifpreferencescannotbeeliciteddirectlyfrom patientsthemselves,preferencescanbeelicitedfrominformal care-givers,includingparentsandfamilymembers[3,4,33].Parentscan beincluded to represent theirchildren and family membersto representolderrelatives[3,4,30,49,70,93,98].However,their pre-ferencesmightdifferfromthoseofthepatientsbecausetheymight notassignthesamevaluestovariousrisksandbenefits[4,99].
Samplesize
Duringthedesignphaseofpatientpreferencestudies,samplesize andpowercalculationscanbemadetoallowforstatisticalanalyses lateron[14,100].Ifsamplesizecalculationsdonottake heteroge-neityintoaccount,itmightbeimpossibletodosubpopulations analysis when results are available [89,90,93,95,97]. Required sample sizes differ among methods. For example, in general, smallersamplesarerequiredforswingweightingcomparedwith DCEs[87].
Method
selection
Manydifferenttypesofpreferenceexploration(qualitative)and elicitation(quantitative)methodsexistandcanbeusedinpatient
TABLE3
Availabilityofguidanceondesignandconductofpatient preferencestudiesa
Topic Availabilityofguidance Refs
Goodresearchpractices ISPORmethod-specificgood researchpractices
[4,78,103] Choiceofpreference
exploration/elicitationmethod
Lackofguidancereported [3,18,98] Selectionofattributes Lackofguidancereported [3] Whosepreferencesshouldbe
measured
Lackofguidancereported [3,60] Validityassessment Janssenetal.:Improvingthe
qualityofdiscrete-choice experimentsinhealth:howcan weassessvalidityandreliability?
[109]
Lackofguidancereported [3] a
Abbreviations:ISPOR,InternationalSocietyforPharmacoeconomicsandOutcomes Research.
TABLE4
Initiativesworkingonaddressingmethodologicalissuesand providingrecommendationsandguidanceonthedesignand conductofpatientpreferencestudies
Initiative Website
IMIPREFER www.imi-prefer.eu
InternationalSocietyfor
PharmacoeconomicsandOutcomes Research(ISPOR),PatientPreferences SpecialInterestGroup
www.ispor.org/sigs/
Stated-Preference-Methods.asp
InternationalAcademyofHealth PreferenceResearch(IAHPR)
http://iahpr.org InternationalHealthEconomicsAssociation
(iHEA),HealthPreferenceResearchSpecial InterestGroup www.healtheconomics.org/ page/HealthPreference 6 www.drugdiscoverytoday.com Reviews FOUNDA TION REVIEW
preferencestudies[3,4,14,81].Factorsthatdeterminethevalueof patientpreferencestudiesarediscussedbelow.
Matchtoresearchquestion
Theoptimalmethodforpatientpreferenceelicitationor explora-tionwilldependonthestudyobjectiveandprimaryuseofresults, andcanbediscussedwiththestakeholdersaffectedby,or evalu-ating,the results inadvanceto increasethe valueofthe study
[4,12,18,81,101].Elicitationmethodscanquantifypersonal pre-ferences, are structured, have clearly defined data types, have limited response options, allow for statistical analysis, and are recommendedtobeusedwhenthe aimistoexplorepreference heterogeneityindifferentpatientprofiles[3,4,45,56].Exploration methods,suchasinterviewsandfocusgroups,arerecommended forconceptexplorationand gainingin-depthknowledgeofthe valueofmedicalproducts[3,10,18].Althoughitisimportantto matchthe methodtotheresearchquestion,thisspecificityand lackofstandardmeasuresisalsowhatmakesithardtocompare preferencestudiesacrossconditions,limitingtheirvalueforsome HTAagenciesorreimbursementdecision-makers[55].
MatchtoMPLCstage
Theappropriatechoiceofthemethoddependsonthephaseinthe MPLC.Duringdiscovery,interactiveexplorationmethods,suchas focusgroups,havebeendescribedasbeingparticularlyuseful[4]. Ininformingclinicaltrialdesign,bothexplorationandelicitation methods have been used [24,25,35–37,39,102]. For benefit–risk assessments,elicitationmethods,suchasDCEandAHP,aswellas explorationmethodscanbeuseful[12,53,59,103].InHTA, elici-tation methods that can examine willingness to pay are also describedasbeinguseful[59,60,69,70,81,104,105].However,until now, HTA has mainly focused on patient involvement using preferenceexplorationmethods[55,106,107].
Validityofthemethod
Giventhatparticipantresponsesmightdependonthepreference elicitation method used [105,108], weights or values obtained through different methods might not be comparable[82].Therefore, guidanceonwhichmethodstouseareofimportanttoensurethe valueofpatientpreferencestudiesindecisionmaking.Thereisalack ofguidanceonhowtoassessthevalidityofapatientpreference study[3](Box5).However,workisunderwayon approaches toassess thevalidityofpatientpreferencestudies.Forexample,Janssenetal.
[109]createdaconceptualmodelfortheassessmentofvalidityin DCEs.Themannerinwhichinternalvaliditycanbeensuredor assesseddependsonthemethodused.Tervonenetal.[87]compared swingweighting(SW)toDCEsandstatedthatinternalvalidityis automaticallyenforcedwithSWbecauseoftheexactnatureofthe collectedpreferences,whereastheinternalvalidityofDCEresults needstobeassessedmanually.Assessmentofexternalvalidityof stated-preferencemethods,requiringacomparisonbetweenstated and actualchoices, isdifficult to performbecause ofthe use of hypotheticalchoices[3,100].
Instrument
design
Depending on the objectiveof a patient preference study, the preferenceexplorationorelicitationinstrumentcanbedesigned toexploreorelicitpreferencesforhealthstates,treatment attri-butes,ortreatmentalternatives[81].Different factorsrelatedto thedesignoftheinstrumentinfluencethevalueofthestudy,as discussedbelow.
Capturingdemographicsandclinicalbaselinedata
Collectingdemographicandclinicaldataisimportantifsubgroup analysisisplannedtobeperformed[16].
Attributedevelopment
Attributescouldbeidentifiedthroughpatient andcaregiver in-volvement, via a combinationof literature reviews, interviews, andmeta-analysesofclinicaldata,andpossiblyviatrialeconomic evaluations[49,73,89,110].Identifyingattributesandtheirlevels thatarerelevantanddonotoverlapisnecessarytoproduceresults thatcanbeusedtoassesstrade-offs[4,16,49].Whenthereal-life attributesandlevelsarenotsufficientlydifferentanddooverlap, hypothetical choices can be included. This inclusion is often mentioned as a limitation, because hypothetical choices can reflectbenefitandriskprofilesotherthanoftheactualtherapies that willbeapproved[3,36,91,93,96].The numberofattributes thatcanbeincludedintheinstrumentdiffersamongmethods.For example,DCEshave been arguedto notallowthe inclusionof many attributes and, thus, their applicability to contexts with manyattributesislimited[87].
Cognitiveburden
Cognitiveburdenvariesamongmethods,andminimizationofthis burdenwillassurethevalueoftheresults[4,87].Inpatient prefer-enceelicitationstudies,thecognitiveburdenforparticipantscanbe highbecause oftheuse ofhypotheticalchoices andthelarge number and representation of questions, attributes, and levels
[3,4,14,52,59,82,83,89,91,111]. Exploration methods, including interviewsandfocusgroupdiscussions,havealowcognitiveburden for participants [61]. The patient population should be able to performthe method-specifictasksandunderstandthequestions torealizeresultsthatcanbeusedtoassessmeaningfultrade-offs
[3,4,16,49,83,112].Surveyadministrationviainterviewsor work-shopsinsteadofonlineadministrationcouldprovidesupportto patientsinunderstandingthequestions[87,112].
Patienteducation
Theextenttowhichpatientsareinformedonthebenefitsandrisks ofthemedicalproductwhenparticipatinginapatientpreference study isadeterminingfactor forthe valueoftheresults[4,16]. Effective communication on benefits, risk, uncertainties, and probabilities [30] can overcome cognitive burden [96] through the use ofappropriatenumeric, verbal,and graphic representa-tions[4,52,82].Effectivecommunicationisespeciallyimportant when the instrument is designed on a self-administered basis
[4,30]. The amount of, and how, information is provided to patients on the disease, risks, and benefits can influence their preferences and the validity of the study
[24,30,63,83,98,110,11–115].Indescribingoutcomestopatients, Hockleyetal.[83]recommenddefiningthenameoftheoutcome, thedescription,recurrence,duration,andwhethertheoutcomeis treatable.Althoughnofurtherguidanceonpatienteducationin patient preference studieswas found, othersources that might provide information on how to educate patients include the guidance of the FDA on communicating benefits and risks
[116],theIMIEUPATI project[117],andthecriteriaforjudging thequalityofpatientdecisionaidsfromtheInternationalPatient DecisionAidStandards(IPDAS)[118].
Questionframing
Whenelicitingpatientpreferences,theframingofthequestions caninfluencepreferencesandthevalidityofthestudy[119,120].
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Bowlingetal.[119]statedthat‘patients’perceptionsofriskand preferencesfortreatmentaredifficulttomeasurebecauseofthe largeinfluenceofquestionframingandpresentationeffects (posi-tive/negativequestionwordingbiases)’.Inaddition,Howardetal.
[120] demonstratedin a DCE study that attribute framing can influencepatientpreferences.
Appealoftheinstrument
The selection of a method and design of the instrument can dependonhowengagingtheinstrument istoprevent dropout. Minimaldropoutcanbeachievedwhentheinstrumentis engag-ingthroughinclusionofengagingstimuliandexclusionof com-plexformatsanddifficulttoanswerquestions[3,83].
Patient
preference
study
conduct
Relevantfactorsinfluencingthevalueofthestudyandrelatedto thestudyconductarediscussedbelow,basedoneachstepofstudy conduct(Fig.2).
Participant
recruitment
Besides obtaining ethics and/or IRB approval and access to patients,asdescribedabove,anotherfactorrelatedtothe recruit-mentofparticipantsthatwillinfluencethevalueofthestudyis representativeness.Obtainingarepresentative sampleofthe pa-tient population is a recruitment challenge for many patient preference studies [2,100]. Sample bias can be caused by over-inclusion ofmotivatedpatients, forexamplebecause ofthe re-cruitment of patients via a sole patient organization
[16,36,49,78,93,121].However,evenin caseofsamplebias,the resultsofpatientpreferencestudiesmightstillbemeaningfulfor subpopulations[16].
Piloting
and
data
collection
Testingvalidityandreliability
Performingpilotstudiesbeforethemaindatacollectionisdone will allow testing of validity and reliability of the preference methodandinstrument[78,83].
Protocolcompliance
Duringdatacollection,compliancewiththeprotocolisacrucial determinantofthevalidityandreliabilityoftheresults[4,30].
Analysis
and
interpretation
Robustness
When the robustness of the analysis is ensured, results of the analysiswilllead toappropriate interpretation[4,30].However, thevalueoftheanalysiscanbereducedifthedesignofthestudy wasnotwellsetup[82].Inquantitativepatientpreferencestudies, statisticalanalysiscanbe performed,resulting inestimates and uncertainties(confidenceintervalsorstandarderrors),whichcan createavaluemodel[4,16,33].Asensitivityanalysiscanbe per-formed to assess the importance of the different valuesin the model[4,33]. Itmight benecessaryto use advanced regression techniquesinquantitativepatientpreferencestudies,suchasthe mixed logit model [89,93]. For qualitative patient preference studies,statisticalanalysisisnotappropriate[92].
Preferenceheterogeneity
Giventhatindividualpreferencesaremeasuredinpatient prefer-ence studies, it is possible that there are differences between patients in how they perceive and weigh the attributes
[4,50,60,95,122].Some patients might accepthigher risks fora certainbenefitthanotherpatients[3,4,50].Thedetectionofthese differencescouldnotonlyrevealpopulation-levelpreferencesfor themedicalproduct,butmightalsoleadtotheidentificationof subpopulationstoleratingtherisks[3,4,50,52,62].Usingstatistical analysistoolsthatallowfordetectionofvariationanddistribution ofpreferences,forexamplelatentclassanalysis,makessubgroup analysis possible [48,78,89,123]. However, the number of sub-groups that can be evaluated is limited [48]. Allowing for the identificationofsubpopulationsforwhomthebenefitsoutweigh the risks will increase the value of the study for benefit–risk assessmentsandHTA[3,4,16,20,52,57].
Communication
and
use
of
the
results
from
patient
preference
studies
Theresultsofpatientpreferencesstudiescanbecommunicatedto, andusedby,differentstakeholdersindecisionmakingduringthe MPLC.Besidesthecommunicationofresultstostakeholdersfor useindecisionmaking,resultscanalsobecommunicatedbackto patients. However, the communication of results to patients should bedone in a different manner thancommunication to assessors. During the use of the results, stakeholders’ attitudes towardtheuseofpatientpreferences,butalsoclinicalandmarket situationscaninfluencethevalueofpatientpreferencesstudies.
Factors
arising
in
communication
of
results
Tailoringofcommunication
Results of patient preference studies can inform many stake-holders,includingindustry,regulators,HTAbodies,payers, phy-sicians, patient organizations, and patients. However, these stakeholdershavedifferentneedsand,therefore,tailoringofthe language,format,andvenueofthestudyresultstothestakeholder groupcanenhancethe valueoftheresultsto thestakeholders. Patient organizations can participate in the communication of resultstopatientstoensurecomprehensibilityofthedisseminated results[28].
Presentationofresults
Visualizingresultscanpreventtheirmisinterpretation,andcanbe achievedthroughtheuseoftables,forestplots,andbarcharts[82].
Situations
influencing
the
value
of
patient
preference
studies
Patientpopulationcharacteristics
Patientpreferencesmightbeespeciallyusefulinapopulationwith unmetmedicalneedsorinrarediseases[3,4,49].However,ifthe medicalproductis developedfor anunmet medicalneed with severesymptomsandhighmortality,oriftheoutcomesof treat-mentwiththemedicalproductaremorefavorablethanthe out-comesofthediseasetreatedwithbest-availablecare,itmightbe lessvaluabletoelicitpatientpreferences[3].
Productcharacteristics
Thecharacteristicsoftheinvestigationalproductandits alterna-tivesinfluencethevalueofpatientpreferencesindecisionmaking
[3,4,50].Patient preferences can beuseful for decision making when: (i) it concerns a self-use medical product; (ii) there are significantbenefitsandriskscomparedwithalternatives;(iii)there aredifferentalternativeswithdifferentprofiles (preference-sen-sitivesituations);(iv)theimportanceofthebenefitsandrisksis similar(uncertainbenefit–riskprofiles);(v)benefitsandharmsdo
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not occur simultaneously; (vi) technologies new to a certain disease areaare used;(vii) riskscan beidentified forwhich no benefitcancompensate;and(viii)clinicalexperiencesand end-points are subjective [3,4,45,50,89,105,110]. When approval is likelybecauseofimportantbenefitsandnonsevererisksorbecause of superiority compared with alternatives, patient preferences mightbecomelessvaluable[3].
Familiarityofassessors
Elicitingpatient preferencesmightbeespeciallyvaluable in pa-tient populations with which regulators are not familiar [50]. Whensponsorsandregulatorsknowthediseaseareaand technol-ogieswell,patientpreferencesbecomelessvaluable[3].In addi-tion, the value of elicited quantitative patient preferences for decisionmakingcanbelimitedbyunfamiliaritywithpreference methodsamongassessorsinterpretingtheresults[82,98].
Attitudesofassessors
Thereisnoconsensusontheroleofpatientpreferencesindecision making along the MPLC. A consensus on this role might be difficulttoachievebecauseofdistrustinthe useofpatient pre-ferencesresultingfromthefalseimpressionthatpreferencescan onlybeusedasaverages,fearthatpatientpreferenceswillreplace existingclinicalevidence,barriersto‘culturalchange’,thelackof consensus on the definition of patient preferences, and disap-pointmentrisk(i.e.,thepossibilitythatpatientpreferencestudies mightyieldunexpectedresults;e.g.,somepatientsmightnotwant to accept the risks of a new product)
[1,3,4,12,30,31,36,47,50,63,64,66,70,81–83,98,124,125].
Newcompetitors
Ifnewtreatmentoptionsbecomeavailable,orifnewbenefitsand risks areidentified, the results ofpreviously performedpatient preferencestudiesmightnolongerbevalidandmightneedtobe reconducted[82].
Concluding
remarks
Althoughlimitedevidencewasfoundontheactualuseofpatient preferences in decision making, they are gaining attention in processesalongthe MPLC.Webelieve thatadditionalguidance on the use of patient preferences in assessments and decision makingisnecessarytoincreasetheiruse.Moreover,useofpatient preferencescouldincreaseifregulatoryauthorities,HTAbodies, and payerswouldinformthe industryabout whetherand how theywould usepatient preferencesintheir processes,or would stateinwhatsituationstheyfindpatientpreferencesvaluableor even require the submission of results from patient preference studies.
Manyfactorsandsituationshavetobetakenintoaccountwhen designingand conducting a patient preferencestudy to obtain
valuable results that can be used in assessments and decision making. The maintrends among the factors that we described herethatwillcontributetothevalueofapatientpreferencestudy are: (i) having a multidisciplinary team; (ii) ensuring patient centerednessinthedesignaswellastheconductand communi-cationofresults;(iii)matchingthesampleandthemethodtothe researchquestion;(iv)safeguardingvalidityinthemethod selec-tionand instrumentdesign; (v)reducingcognitive burden;(vi) providing adequate patient education; (vii) guaranteeing that preferenceheterogeneitycan bemeasuredand interpreted;and (viii)tailoringcommunicationofresultstotheaudience.Further research should focus on validating these results through the explorationofstakeholderperspectivesandbyconductingpatient preferencestudies.
Competing
interests
The Patient Preferencesin Benefit-Risk Assessments during the DrugLifeCycle(PREFER)project hasreceivedfundingfromthe InnovativeMedicinesInitiative2JointUndertakingundergrant agreement No115966. This Joint Undertakingreceives support fromtheEuropeanUnion’sHorizon2020researchandinnovation programme and EFPIA. This text and its contents reflects the PREFER project’s view and not the view of IMI, the European Union orEFPIA.J.J. declaresthe followingcompetinginterests: employeeofSanofi,aglobalbiopharmaceuticalcompanyfocused onhumanhealth;andownershipofsharesinSanofi.B.L.declares thefollowingcompetinginterests:employeeofJanssenResearch and Development,LLC;andstockholderin Johnson&Johnson andinaportfoliothatattimesincludesotherpharmaceuticaland healthcare-relatedcompanies.J.K.declaresthefollowing compet-inginterests:representingCSLBehringonIMIPREFER;scientific consultant workingforthepharmaceuticalindustry; and stock-holderinaportfoliothatincludespharmaceuticalandhealth care-relatedcompanies.
Acknowledgments
TheauthorswouldliketothankallmembersofthePREFERproject fortheirinputandsupportduringtheconductofthisliterature review.AspecialthankstoJudithGulpersfromErasmusUniversity Rotterdamwhohelpedrefiningandrunningthesearchqueries. Furthermore,theauthorsareindebtedtotheanonymous reviewersfortheirinsightsandsuggestions.
Appendix
A.
Supplementary
data
Supplementarydataassociatedwiththisarticlecanbefound,in the online version, at https://doi.org/10.1016/j.drudis.2018.09. 015.
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