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MSC.  THESIS

   

CASE  STUDY:    ANALYSING  THE  DEVELOPMENT  OF  THE  TEAM  COMPOSITION  AND  

THE  TEAMWORK  WHEN  GROWING  FROM  A  START-­‐UP  TOWARDS  A  SMALL  

ENTERPRISE      

  INNOVATION  BOOSTER                    

UNIVERSITY  OF  AMSTERDAM  (FEB)   Master  Business  Administration   Track:  Entrepreneurship  and  Innovation    

 

Supervisor:  T.  Gruijters   Second  supervisor:  T.  Vinig    

                      BY   Cecile  Post     Student  number:  10719628   Final  version:  14  Augustus  2015    

           

KEY  WORDS:  start-­‐up,  small  enterprises,  team  composition,  teamwork  and  group  development   stages  

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Statement  of  Originality  

Cecile   Post,   who   declares   to   take   full   responsibility   for   the   contents   of   this   document,   writes  this  document.    

I  declare  that  the  text  and  the  work  presented  in  this  document  is  original  and  that  no   sources   other   than   those   mentioned   in   the   text   and   its   references   have   been   used   in   creating  it.    

The   Faculty   of   Economics   and   Business   is   responsible   solely   for   the   supervision   of   completion  of  the  work,  not  for  the  contents.    

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Coming  together  is  a  beginning.  Keeping  together  is  progress.  Working  

together  is  success  (Henry  Ford)  

 

     

Management  Summary    

 

This   research   is   from   great   interest   as   todays’   environment   has   more   and   more   start-­‐ups   popping   up   around   the   world.   But,   when   starting   up   a   business   what   process   is   a   starting   enterprise  undergoing  during  the  first  three  years?  And  what  factors  are  influencing  the  team   during  this  process?  Plus,  what  actually  happens  with  the  teamwork  during  this  timeframe?  Up   till  now,  the  literature  lacks  an  understanding  on  which  factors  are  affecting  the  team  and  the   teamwork  within  a  start-­‐up  team  when  this  is  growing  and  expanding  from  a  start-­‐up  towards  a   small  enterprise.  Our  exploratory  study  discusses  the  above-­‐introduced  situation  by  analysing  a   single  case  in-­‐depth.  This  company,  called  Innovation  Booster,  has  opened  its  doors  nearly  three   years   ago   in   Amsterdam.   By   conducting   fourteen   semi-­‐structured   interviews   with   all   current   employees  of  the  company  we  were  able  to  gather  qualitative  data.  We  found  that  the  balance   between   homogeneous   and   heterogeneous   is   a   key   element   in   a   successful   team.   Next   to   this,   teamwork  changes  as  the  team  grows.  The  possibilities  for  communication  decline  and  decision-­‐ making  shift  from  the  founding  team  towards  the  new  team  members.  Lastly,  entrepreneurs  can   be  handling  their  enterprise  based  on  effectuation.  However,  it  becomes  more  interesting  for  an   entrepreneur  to  be  handled  their  business  according  to  causation  as  it  further  grows.  The  results   of  our  study  will  be  from  great  interested  for  two  parties.  First  of  all,  entrepreneurial  founders   could  use  the  study  to  assist  their  knowledge  of  approaching  their  team  during  this  particular   period.  Secondly,  the  science  could  see  this  study  as  a  starting  point  to  further  explore  this  topic.    

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Acknowledgement  

 

In  this  final  phase  of  conducting  this  thesis,  I  would  like  to  thank  everybody  who  supported  me   through  this  process.  Special  thanks  go  to  my  supervisor,  Mr  Gruijters.  I  want  to  thank  him  for   his   patience,   input,   guidance   and   support   through   the   illogicality   path   I   walked   during   the   process  of  writing  my  thesis.  With  his  supervision  throughout  the  summer  months  he  motivated   me  to  conduct  this  thesis.  Secondly,  I  want  to  thank  Innovation  Booster  for  opening  their  doors   for   me   and   giving   me   the   possibility   to   discover   the   process   in   full   transparency.   The   warm   welcome   and   the   support   of   the   respondents   were   from   great   help   during   the   investigation   period,  and  made  it  a  fun  and  delightful  experience.  Lastly,  I  would  like  to  thank  my  friends  and   family  who  supported  me  throughout  the  process.  

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Table  of  Contents  

Management  Summary   2

 

Acknowledgement   3

 

1.  Introduction   6

 

2.  Literature  Review   9

 

2.1  TEAMS  COMPOSITION   9

 

2.1.1  Diversity   10   2.1.2  (Entrepreneurial)  Personalities   12   2.1.3  Homogeneous  vs.  Heterogeneous   13   2.2  TEAMWORK   14

 

2.2.1  Corporate  Culture   15   2.2.2  Communication   15  

2.2.3  Team  Helping  Behavior   16  

2.2.4  Decision  Making   16  

2.3  TEAM  DEVELOPMENT  PROCESS   17

 

2.4  THE  FOUNDERS   19

 

2.4.1  Entrepreneurial  Personality  and  Characteristics  of  Founders   19  

2.4.2  Experiences   20  

2.4.3  Effectuation  vs.  Causation   20  

2.4.4  Homophily  theory  amongst  founders   21  

2.5  START-­‐UP  AND  MSE   21

 

2.5.1  Start-­‐ups   22  

2.5.2  Micro  and  Small  Enterprises   23  

2.5.3  Differences  Start-­‐up  team  and  a  Small  Entrepreneurial  Team   24  

2.6  CONCLUSION  LITERATURE  REVIEW   25

 

2.7  CONCEPTUAL  MODEL  &  PROPOSITIONS   27

 

3.  Methodology   29

 

3.1  RESEARCH  DESIGN   29

 

3.1.1  Case  Selection  Criteria   31  

3.1.2  Sample  Size  &  Description   32  

3.1.3  Data  Collection   32  

3.1.4  Data  Analysis   34  

4  Results   37

 

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4.2  REASSESSING  THE  PROPOSITIONS   50

 

5  Discussion   54

 

5.1  DISCUSSION  OF  FINDINGS   54

 

5.2  SCIENTIFIC  IMPLICATIONS   55

 

5.3  PRACTICAL  IMPLICATIONS:  INNOVATION  BOOSTER   58

 

5.4  LIMITATIONS  &  FUTURE  RESEARCH   59

 

6  Conclusion   61

 

References   63

 

Appendix   69

 

APPENDIX  1:  FORMAT  SEMI-­‐STRUCTURED  INTERVIEWS   69

 

APPENDIX  2:  OVERVIEW  INTERVIEWEES   72

 

APPENDIX  3:  SCREENSHOT  MEMO   73

 

APPENDIX  4:  SCREENSHOT  NVIVO  CODING  MANNER   73

 

APPENDIX  5:  CODING  SCHEME   74

 

 

 

                             

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1.  Introduction  

 

Everyday  around  137,000  new  start-­‐ups  open  their  doors  around  the  world  (Mason,  2015).  And,   Johnson  (2015)  foresees  a  future  ahead  with  an  even  more  creative  and  innovative  generation   that   will   generate   even   more   start-­‐ups   in   the   upcoming   years   However,   out   of   this   number   of   starting   businesses   only   forty   per   cent   are   still   running   after   the   first   year.   What   is   the   main   reason  for  this  high  rate  of  closures?  Over  sixty  per  cent  of  the  start-­‐ups  that  closed  down  gave   as  primary  reason  that  they  were  facing  troubles  with  the  team  (Mol,  Khapova  &  Elfring,  2015).   Here   we   should   question   ourselves:   is   it   genuinely   so   crucial   and   difficult   to   create   a   proper   team  when  establishing  a  business?  And  what  factors  should  we  actually  pay  attention  to  when   creating  this  entrepreneurial  team?  What  is  actually  driving  them?    

 

In  this  research  we  are  providing  an  inside  in  how  a  team  is  processed  and  approached  in  terms   of   growth   during   a   start-­‐up   phase.   Personally,   I   find   this   topic   extremely   interesting,   since   it   provides   me   the   possibility   to   investigate   a   real   life   example   on   how   a   team   expands   its   team   and  how  this  process  could  go.  With  the  idea  in  the  back  of  the  head  that  I  will  be  running  such  a   process   in   a   very   short   period   of   time   when   setting   up   a   start-­‐up   on   my   own.   During   my   Bachelors   I   have   been   an   intern   in   2   start-­‐ups   and   2   MNEs.   And,   in   one   of   the   start-­‐ups   I   experienced  the  difficulties  a  start-­‐up  had  concerning  their  team  and  the  pace  of  keeping  up  with   the  growth  process.  This  situation  was  mismanaged  and  the  feeling  of  being  a  team  and  doing   the  work  together  was  lost.  That  made  me  realizes  the  importance  of  focusing  on  these  points   are   as   important   as   the   focus   on   the   operational   business   such   as   marketing,   finance   etc.   But,   this   study   will   not   be   solely   interesting   for   me.   First   of   all,   as   entrepreneurial   founders   are   struggling,  it  could  be  useful  to  apply  this  study  to  assist  their  knowledge  on  approaching  their   team  during  this  particular  period.  Secondly,  the  science  could  see  this  study  as  a  solid  starting   point  to  further  explore  this  topic.    

  Even   though   authors   are   aware   of   the   interest   of   this   topic   (Clarysse   &   Moray,   2004),   none   have   investigated   this   in   these   specifics.   We   can   found   literature   that   is   related   solely   focusing  on  team  diversity  within  the  team  (Davis,  Aldrich  &  Longest,  2009;  Kwapisz,  Bryant  &   Rosso,  2014).  Or,  on  the  process  itself  as  conducted  in  the  process  theory  of  Tuckman  (1965).  As   well   there   is   literature   concerning   team   composition   (Zhou   &   Rosini,   2015).   Therefore   we   conducted  a  literature  review  that  is  covering  specific  aspects  of  our  research.  

 

First,   we   debate   the   importance   of   team   composition   in   this   paper.   The   diversity   amongst   the   team   and   which   aspects   of   diversity   are   enhanced   results   in   creating   an   ideal   environment   of   how   a   team   composition   should   be.   As   well   as,   the   entrepreneurial   personality   each   team  

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member  takes  with  them  is  from  great  importance  in  a  team.  Then  the  focus  will  shift  towards   teamwork.  What  can  be  said  about  the  corporate  culture?  How  do  people  communicate?  What   about  the  helping-­‐behaviour  of  team  members?  And  what  about  the  freedom  and  responsibility   to   make   decisions?   Does   all   these   factors   change   over   time   when   the   team   grows?   Then,   we   investigate  what  team  development  process  a  team  is  going  through  according  to  the  model  of   Tuckman   (1965).   What   we   see   is   that   a   team   development   includes   five   different   phases.   Interesting  to  discuss  is  what  is  happening  with  the  model  of  we  apply  it  to  our  start-­‐up.  Another   important  aspect  in  the  establishment  of  the  start-­‐up  is  that  it  is  more  often  an  e  entrepreneur   that   is   operating   together   with   another   person   instead   of   a   singular   entrepreneur   (Gartner,   Shaver,  Gatewood  and  Katz,  1994).  And,  as  if  the  most  start-­‐ups  are  growing  very  fast,  the  team   grows   with   them.   Which   makes   it   even   more   interesting   to   evaluate   the   relationship   between   the  start-­‐up  founders  and  the  team  they  will  create  around  them.  Munoz-­‐Bullon,  Sanchez-­‐Bueno   &  Vos-­‐Saz  (2015)  examines  the  specific  role  of  contributions  a  team  can  have  and  what  role  the   founder   has   in   this   situation.     Why   are   their   entrepreneurial   personalities   from   importance?   How   does   their   background   or   experience   influence   the   way   of   doing   business?   And   how   are   they  approaching  the  business  model?  Lastly,  we  analyse  the  difference  of  a  start-­‐up  and  Micro   and  Small  Enterprise.  What  happens  with  the  enterprise?  How  does  this  change  over  the  period   of  operating  for  three  years?    

 

Based   on   the   finding   in   the   literature   study   we   have   introduced   our   propositions.   These   propositions   are   established   to   give   guidance   on   the   qualitative   research   and   to   answer   the   questions  that  cannot  be  answered  based  on  the  current  literature.  By  doing  this  we  were  able  to   answer  the  following  research  question  in  the  end  of  the  research:  

 

Research  Question:    What  happens  with  the  team  composition  and  teamwork  when  a  start-­‐ up  grows  towards  a  small  enterprise?  

 

Our   claims   are   built   upon   a   case   study   by   a   small   enterprise   that   has   been   established   approximately   three   years   ago   in   Amsterdam.   This   study   had   the   aim   to   create   a   deeper   understanding   on   relationships   between   people   on   the   work   floor   in   terms   of   the   team   composition  and  teamwork.  As  mentioned  by  Maxwell  (2005)  a  research  suchlike  is  focusing  on   a  particular  situation  instead  of  a  rigorously  comparison  to  other  situations.  Which  makes  it  a   conducting   formative   evaluation,   and   gives   the   reader   the   possibility   to   help   improving   their   existing   practice.   This   thesis   is   used   to   generate   a   framework   for   understanding   how   an   organization  grows  and  how  their  team  and  teamwork  grow  with  them.  The  study  builds  upon   prior   ideas   that   are   introduced   in   the   literature   review.   First   we   want   to   emphasize   this   one  

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study   will   be   of   interest   since   it   introduces   the   reader   to   a   new   world,   next   to   the   currently   existing  literature  (Siggelkow,  2007).  And  as  mentioned  by  Eisenhardt  (1989)  a  case  study  is  a   suitable  research  strategy  to  understand  the  dynamics  presented  within  a  single  setting  and  can   be  used  to  generate  theory.    

  Nonetheless,  to  ground  a  theory  it  is  important  that  cross-­‐case  patterns  are  established,   which   desired   multiple   case   analyses.   Therefore,   for   the   establishment   of   a   theory   it   will   be   important  to  analyse  more  cases,  but  this  first  case  study  will  function  as  a  start  for  this  process.      

The  case  study  is  conducted  by  interviewing  all  the  current  employees  at  the  enterprise  of  our   case.  Which  gave  us  fourteen  in-­‐depth  interviews  on  how  the  start-­‐up  changed  during  the  last   three   years.   The   enterprise   –   named   Innovation   Booster   –   is   an   innovative   enterprise   that   is   facilitating  innovation-­‐consulting  projects  for  large  enterprises.  The  vision  behind  the  service  is   to  bring  in  a  new  start-­‐up  mind  into  a  world  of  large  enterprises,  because  these  enterprises  have   often   lost   this   kind   of   vision   a   long   time   ago   and   are   dealing   with   a   junk   of   regulations   and   bureaucracy.  The  aim  of  the  study  is  not  to  focus  on  this  enterprise  in  specific,  but  to  focus  on  a   process  within  such  a  case.  Therefore,  in  the  results  we  will  especially  review  the  process  of  such   a  case.    

  In  a  research  you  often  deal  with  confidentiality  principals.  The  participating  party  did   not  demanded  anonymity  and  therefore  we  decided  to  leave  the  name  of  the  firm  in  the  thesis.   Yin  provided  two  main  factors  supporting  the  importance  of  disclosing  the  case  name  (2013).   First,   to   give   the   reader   the   opportunity   to   recollect   all   prior   information   that   he   or   she   may   have   studied   about   the   same   case.   This   first   argument   is   not   from   great   importance   in   our   situation,   since   it   is   the   first   case   study   within   this   enterprise.   But   the   second   argument   is.   Namely,  that  the  absence  of  disguised  names  will  make  the  entries  case  easier  to  review.    

 

This  research  proceeds  according  to  the  following  structure:  the  literature  review  is  presented   in  chapter  2.  Next,  chapter  3  draws  the  methodology  for  this  research.  The  results  of  the  study   are  presented  in  chapter  4.  Finally,  section  5  will  discuss  the  findings.  And  this  report  wraps  up   with  the  conclusion  in  chapter  6.    

           

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2.  Literature  Review  

This  literature  review  gives  us  the  possibility  to  put  the  existing  literature  concerning  the  topic   we   investigated   in   a   certain   perspective   (Maxwell,   2005).   The   literature   review   kicks   of   with   discussing  the  importance  of  diversity  in  team  composition.  Herewith  we  set  a  start  on  what  a   team  is  and  how  it  should  be  conducted.  Next,  the  teamwork  within  a  team  is  analysing  in  more   detail.   The   topics   that   are   going   to   be   touched   are   corporate   culture,   communication,   team-­‐ helping  behaviour  and  decision-­‐making.  Thirdly,  we  look  at  the  process  of  forming  a  team.  Since   our   research   question   is   focusing   on   the   development   of   both   the   team   composition   and   the   teamwork  which  functions  as  a  backbone  of  the  process  that  we  are  analysing.  Then,  we  discuss   the   importance   and   the   influence   the   founders   have   in   this   process.   Followed   up   by   the   differences   according   to   the   literature   when   talking   about   a   start-­‐up   and   a   small   enterprise.   Together,  these  five  sub  sections  are  forming  a  theoretical  framework  in  which  the  research  has   been   conducted.   Based   on   the   findings   in   this   literature   we   established   propositions   that   are   introduced  in  the  last  sub  section  of  this  chapter.    

 

This   literature   review   attempts   to   identify   all   interesting   empirical   and   conceptual   studies   concerning   the   prior   introduced   topics.   For   this   purpose,   computerized   searches   have   been   conducted   in   Google   Scholar.   The   following   keywords   have   been   search   indicators:     start-­‐up   team   /   company   /   team   development   process   /   (start-­‐up)   teams,   team   diversity   /   entrepreneurial  personality  /  factors  enhancing/resisting  teamwork  To  ensure  a  certain  level  of   quality   amongst   all   used   empirical   studies,   the   Amsterdam   Business   School   Comprehensive   Journal  List  is  used  to  check  the  reliability  of  the  papers.  As  well,  we  investigated  the  references   of  the  articles  that  have  been  of  great  help  for  this  literature  review.    

 

2.1  TEAMS  COMPOSITION    

A  crucial  factor  in  creating  a  profitable  firm  is  the  team  composition,  since  these  employees  will   be   a   potential   source   for   scare   assets   (Munoz-­‐Bullon   et  al,   2015).   The   definition   of   team   is   “a   social   system   of   two   or   more   people   that   are   embedded   in   organizations   (context),   whose   member   perceive   themselves   as   such   and   are   perceived   as   members   by   others   (identity),   and   who  collaborate  on  a  common  task  (teamwork)”  (Hoegl,  2005).  In  this  literature  review  we  have   made  the  distinction  between  the  team  in  general  as  presented  in  this  chapter.  And,  a  part  of  this   team  is  the  founding  team  that  consists  of  the  founders  of  the  enterprise.  In  section  2.4  we  will   describe   to   the   founding   team   and   the   extraordinary   influences   they   have   on   a   team   in   more   detail.    

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Nonetheless,  the  composition  of  such  a  team  is  from  great  importance.  A  very  well  known  saying   in  the  world  of  venture  capital  is  that  they  would  preferable  start  a  project  “with  a  grade  A  team   with   a   grade   B   idea   than   in   a   grade   B   team   with   a   grade   A   idea”   (Franke,   Gruber,   Harhoff   &   Henkel,  2008).  Teams  support  the  creating  of  new  opportunities.  Add  to  this  the  fact  that  they   make  decisions;  this  will  also  affect  the  performance  and  success  of  the  organization  over  time   (Munoz-­‐Bullon  et  al,  2015).  But  what  makes  a  grade  A  team?  In  the  upcoming  paragraphs  the   following   subjects   will   be   discussed:   team   diversity   and   the   desire   for   heterogeneousness   and   homogeneous.   Plus,   the   topic   of   (entrepreneurial)   personalities   is   touched.   These   components   support  the  creation  of  such  an  A-­‐level  team.    

2.1.1  Diversity    

As  mentioned  before,  forty  per  cent  of  the  start-­‐ups  close  down  during  the  first  year.  Due  to  the   fact  that  over  sixty  per  cent  of  these  shutdowns  gave  as  reason  that  there  were  troubles  with  the   entrepreneurial  team  (Mol,  et  al.,  2015).  According  Kwapisz  et  al.  (2014)  the  diversity  of  a  start-­‐ up   team   will   lead   a   higher   change   of   becoming   a   successful   start-­‐up.   Next   to   this,   the   team   composition   will   have   a   mind-­‐boggling   impact   on   the   outcomes   and   the   processes   and   progresses   of   a   firm   (Molleman,   2005).   In   the   literature   different   approaches   are   given   to   describe  team  diversity.  In  this  research  the  focus  is  on  the  two-­‐factor  approach  of  Zhou  et  al.   (2015).  This  approach  analyses  diversity  as  a  visible/non-­‐visible  diversity  amidst  team  members.   We  first  discuss  this  manner,  and  then  give  a  critical  opinion  on  the  presented  method.  Lastly,   we  investigate  the  desire  for  heterogeneousness  and  homogeneousness  in  this  section.      

   

The  visible  and  non-­‐visible  aspects  are  introduced  by  Zhou  et  al.  (2015)  to  provide  an  insight  in   diversity.  The  work  of  Jackson,  May  and  Whitney  (1995)  is  used  in  our  literature  to  show  this   framework.  The  visible  factors  consist  of  (1)  race  &  ethnicity,  (2)  age  and  (3)  gender.  And  non-­‐ visible   differences   are   factors   such   as   skills   and   abilities,   industry   experience   and   personality   differences.      

  Shore,   Chung-­‐Herrera,   Dean,   Ehrhart,   Jung,   Randel   &   Singh   (2009)   provide   a   more   detailed   view   concerning   the   visible   dimensions   of   diversity.   Beginning   with   the   race   and   ethnicity  dimension.  These  authors  found  that  a  higher  level  of  racial/ethnic  diversity  will  lead   to   many   beneficial   effects.   Such   as   a   higher   level   of   information,   stronger   ability   of   problem   solving,   increased   creativity,   positive   effect   on   conflict   and   debate,   more   creativity,   increased   quality   in   decision-­‐taking   and   lastly,   a   better   understanding   of   cultural   backgrounds.   Nevertheless,  the  constructive  effect  concerning  variation  has  not  been  proven  yet.  Overall,  most   results  have  shown  zero  or  negative  results  concerning  diversity  towards  a  team  (Shore  et  al.,   2009).    

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  Secondly,   studies   concerning   age   diversity   have   proven   that   younger   employees   are   more  desirable  to  hiring  than  middle-­‐aged  or  older  workers  (Shore  et  al,  2009).  Chiefly,  negative   results  in  diversity  in  regards  to  older  employees  have  been  found  when  the  older  employee  is   relatively   older   then   the   team   or   management.   I   would   like   to   mention   that   the   research   concerning   this   topic   has   been   merely   conducted   in   the   Western   world,   which   makes   it   very   suitable  for  our  study.    

  Thirdly,   looking   at   the   gender   dimension   research   showed   that   diversity   leads   to   a   higher  level  of  efficacy  and  improved  group  outcomes.  Nonetheless  recent  studies  hold  negative   assumptions  concerning  this  level  of  diversity  since  these  are  building  on  old  theories.  Such  as   the   similarity-­‐attraction   theory,   social   identity   or   discrimination.   In   my   opinion,   these   studies   seem   a   fairly   out-­‐dated   and   therefore   it   feels   more   reasonable   to   focus   on   the   positive   effects   described  earlier.      

 

The   non-­‐visible   diversities   are   (1)   skills   and   abilities,   (2)   values   and   attitudes   and   (3)   personality  differences.    

  Starting  with  the  skills  and  abilities  according  to  the  finding  of  Molleman  (2005).  Here,   the  diversity  among  the  team  results  in  the  ability  to  learn  from  each  other  that  makes  it  more   presumable   that   new   ideas   are   generated   or   combined   within   the   team.   Besides,   it   has   been   proven   that   creativity   and   motivation   increase   in   teams   whose   members   differ   according   to   skills  or  functional  background.    

    Secondly,   the   values   and   attitudes   is   something   that   differs   in   each   and   every   team.   Which   is   shown   to   be   a   positive   effect.   Since   this   dimension   is   hard   to   value   and   surely   each   team  will  have  diversity  amongst  their  values  and  attitudes.  We  solely  are  looking  at  the  values   and  attitudes  that  could  be  important  for  this  study:  feeling  responsible  for  attaining  team  goals   and  responsiveness  to  help  team  members.    

  Finally,  the  personality  differences  are  stated  as  one  of  the  dimensions.  Since  I  consider   this  is  a  very  important  dimension  it  is  decided  to  devote  a  specific  subsection  on  this  topic.  Why   is   this   so   influential   on   the   team   composition?   During   prior   working   experiences   I   discovered   that  most  of  the  diversity  dimensions  mentioned  before  fade  away  if  the  personalities  are  tuned   to   one   other.   Many   studies   support   this   view   (Smith,   1967;   Carland,   Hoy,   Boulton   &   Carland,   1984;  Antonic,  Bratkovic,  Singh  &  DeNoble,  2014).    

   

Mannix  and  Neale  (2005)  provide  as  critical  note  on  the  two-­‐factor  approach  that  it  only  covers   a  limited  amount  of  factors.  Molleman  (2005)  supports  this  view  and  mentions  that  there  is  a   inconsistency  of  research  concerning  diversity  in  teams  and  the  effect  this  has  on  team  functions  

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due  to  the  focus  most  authors  put  on  a  sole  dimension  instead  of  the  diversity  picture  as  whole.   In   addition   to   this,   attention   should   be   paid   on   the   self-­‐categorization   theory   (Chatman   and   Spataro,  2005).  This  theory  implies  that  people  base  an  opinion  on  the  demographic  differences   (especially  those  who  are  visible)  to  classify  their  team  members  in  a  group  that  have  the  same   demographic   differences   as   their   in-­‐group   and   team   members   with   a   different   visible   demographic   background   as   an   out-­‐group.   As   a   consequence,   the   team   members   let   this   influence  the  level  of  cooperation  within  a  team.    

  All   by   all,   the   visible   and   non-­‐visible   diversity   factors   are   seen   as   stable   deviation   by   multiple  authors  (Milliken  &  Martins,  1996).  And  these  two  factors  are  not  mutually  exclusive.   For   instance,   ethnic   difference   could   be   identified   with   education,   socioeconomic   status   and   values  &  attributes.    

 

Now   we   have   introduced   the   topic   of   diversity,   it   is   time   to   take   a   specific   look   into   the   entrepreneurial  personalities,  which  is  one  of  the  aspects  of  team  composition  diversity.  Then,   we   will   summarize   this   section   by   introducing   an   overview   on   factors   that   should   be   heterogeneous  and  which  should  be  homogeneous  within  the  perfect  team  composition.    

   

2.1.2  (Entrepreneurial)  Personalities  

Entrepreneurial  types  and  personalities  have  received  a  mass  of  attention  in  academic  literature   over   the   past   years   (e.g.   Smith,   1967;   Carland   et   al.,   1984).   Herewith,   different   models   are   established   to   evaluate   the   personality   focusing   on   the   entrepreneurial   aspects.   But   not   many   studies  have  been  focusing  on  the  personalities  of  team  members  and  the  results  this  has  on  the   teamwork  and  final  results  (Milliksen  et  al.  1996).  On  forehand,  we  stress  that  the  personalities   of  the  team  are  going  to  be  important  for  the  discussion  concerning  the  team  diversity.    

 

The  Myers-­‐Briggs  type  indicator  (MBTI)  is  based  on  Jung’s  theory.  Myers  created  the  MBTI  with   the  idea  that  different  jobs  favored  contrasting  personalities.  Jung  added  a  structure  to  make  the   connection  between  personalities  and  job  performance  (Pittenger,  1993).  Jung’s  theory  is  based   on  four  scales  of  personalities:  Extraversion,  introversion  /  sensing,  intuition  /  thinking,  feeling   and  judging.  And  Myers  (1992)  created  the  following  dimensions:    

 

-­‐ Extraversion  (E)   Interested  in  people  and  things  in  the  world  around  them   -­‐ Introversion  (I)   Interested  in  the  ideas  in  their  minds  that  explain  the  world    

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-­‐ Intuition  (N)     Interested  in  what  can  be  imagined  and  seen  with  “the  mind’s  eye”    

-­‐ Thinking  (T)     Interested  in  what  is  logical  and  works  by  cause  and  effect   -­‐ Feeling  (F)     Interested  in  knowing  what  is  important  and  valuable      

-­‐ Judging  (J)     Interested  in  acting  by  organizing,  planning,  deciding   -­‐ Perceiving  (P)     Interested  in  acting  by  watching,  trying  out,  adapting      

According  to  the  Myer-­‐Briggs  type  indicator  employees  can  be  four  letters  in  total.  One  of  each  of   the  pairs  presented  above.  Each  of  the  sixteen  personality  types  are  seen  as  qualitatively  unique   and   represent   other   specialties   (Pittenger,   1993).   There   are   some   typical   types   for   entrepreneurial   personalities.   For   example,   entrepreneurial   personalities   tended   to   be   NTs   more  often.  As  well,  the  P  is  mostly  higher  than  the  J  (Reynierse,  1997).  Studies  showed  the  most   entrepreneurial   types   are:   ESFP,   ESTP,   ENTP,   ENFP,   INTP,   ISTP.   This   displays   that   each   entrepreneurial  is  a  perceiving  type  that  is  trying  out  new  things,  adapting  to  situation  and  are   acting  by  watching.    

  But,   the   test   receives   some   criticism   by   showing   the   doubt   on   the   reliability.   Since   the   test  acts  upon  four  different  scales  –  as  presented  above  –  it  might  be  that  candidates  receive  a   different  outcome  from  time  to  time  (Pittenger,  1993).    

2.1.3  Homogeneous  vs.  Heterogeneous    

In  the  prior  two  sections  the  visible  and  non-­‐visible  diversity  of  teams  have  been  discussed.  Now   it  is  the  time  to  find  more  support  concerning  this  topic  and  establish  an  outline.    In  table  1  an   overview  is  given  concerning  the  desirability  to  diversity  based  on  the  finding  of  Milliksen  et  al.   (1996).    

  This  author  makes  a  distinction  between  the  short-­‐term  and  the  long-­‐term  consequences   of  diversity.  The  focus  for  our  diversity  will  be  mainly  on  the  long-­‐term  consequences  within  a   team  composition.  Since  we  are  looking  at  the  process  of  a  team  instead  of  a  certain  moment  in   time.   These   are   long-­‐term   consequences   are:   individual   consequences   (absenteeism,   deviant   behaviour,   performance   and   turnover),   group   behaviour   (turnover   and   performance)   and   organizational  behaviour  (turnover,  performance  and  strategic  changes).  As  shown  in  the  table   some   diversity   dimensions   support   heterogeneous,   where   others   require   a   homogeneous   approach.    

     

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DIMENSION   DESIRED  EFFECT     (HOMOGENEOUS/   HETEROGENEOUS)  

REASONING    

VISIBLE  DIVERSITY      

Race/Ethnic   Heterogeneous   Both  sides  find  support  in  the  literature.  However,  as  mentioned   in  section  2.1.1.2  the  heterogeneous  diversity  will  be  expected  to   have  a  more  positive  impact  on  the  team.    

Reasons  support  homogeneousness  

-­‐ More  psychologically  committed  when  racial  or  ethical   background  is  similar    

-­‐ Creates  positive  effect  on  emotional  responses     Reasons  support  heterogeneousness  

-­‐ Better  cooperation     -­‐ Higher  quality  of  ideas     -­‐ Higher  level  of  creativity    

Age   Homogenous   Heterogeneous   diversity   tends   to   result   in   a   higher   level   of   turnover   amongst   the   employees;   something   a   start-­‐up   tries   to   avoid  the  spill  of  important  and  scare  knowledge.    

Gender   Heterogeneous   First  of  all,  men  tend  to  be  more  effected  in  a  negative  manner  if   they  belong  to  the  minority  gender  of  the  company.  On  the  other   side,  are  women  more  likely  to  be  absent  and  is  a  higher  level  of   turnover   measured   amongst   them.   Overall,   the   combination   of   men   and   women   creates   a   higher   level   of   creativity   and   productivity.   Therefore,   the   idea   situation   of   a   team   will   be   a   group  with  merely  men,  but  not  solely.    

NON-­‐VISIBLE  DIVERSITY      

Skills  and  abilities   Homogeneous     Difference   in   level   or   type   of   education   tends   to   create   a   higher   turnover  level.    

Industry  experience   Homogeneous   Research   showed   that   heterogeneous   experience   leads   to   a   higher   level   of   turnover,   due   to   the   feeling   the   members   are   missing  out  on  something  

Different  personality   characteristics  and  values    

Heterogeneous     Homogeneousness   leads   to   commitment   and   satisfaction   of   the   employee.   However,   performance   does   not   seem   supporting   in   this   case.   And,   Milliksen   stated   that   if   people   are   different   according   to   the   Hofstede   dimensions   (power   distance   and   collectivism)  they  faced  negative  discrimination  more  often.     Table  1:  heterogeneous  or  homogeneous  team  composition  

 

2.2  TEAMWORK  

Now  we  have  discussed  the  team  composition  it  is  time  to  take  a  closer  look  at  the  teamwork  a   team  conduct.  We  found  that  teamwork  became  a  topic  that  received  more  and  more  attention   during  the  past  years.  Not  only  due  to  the  growing  complexity  of  technology,  but  as  well  due  to  

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the   increasing   global   competition   and   the   growing   awareness   of   internal   coordination   and   scaling   down   of   redundancies   the   teams   are   facing   (Chatman   et   al.,   2005).   Teamwork   highly   affects   the   exchange   of   knowledge   and   the   individual   contribution   of   each   team   member.   Therefore,   one   key   success   element   of   a   start-­‐up   can   be   devoted   on   the   relationship   among   individuals   within   the   team.   Creating   strong   relationships   at   the   workplace   will   lead   to   stabilization   of   essential   routines.   As   a   consequence,   teamwork   plays   a   substantial   part   in   creating  skills  and  experiences  amidst  the  team  members.    

  Even  though  it  is  proven  that  it  is  hard  to  validate  excellent  teamwork,  members  must  be   able  to  get  along  to  deliver  good  teamwork  (Mathieu,  Heffner,  Goodwin,  Cannon-­‐Bowers,  2000).   The  same  author  proved  successful  teams  most  surely  are  teams  in  which  each  team  member   has   true   concern   for   one   other   and   has   a   collective   commitment   towards   the   tasks.  In   our   literature  review,  the  focus  is  on  four  important  drivers  for  great  teamwork:  The  (1)  corporate   culture,  (2)  communication,  (3)  helping-­‐behaviour  and  (4)  decision-­‐making.    

2.2.1  Corporate  Culture  

Chatman  et  al.  (2005)  discussed  the  matching  personal  dispositions  of  team  members  and  the   cultural  values  within  a  team  as  an  important  factor  to  cooperative  behaviour.  As  mentioned  by   these   authors   “it   is   found   that   people   who   were   more   dispositional   cooperative   were   more   responsive   to   situational   norms   for   cooperation   than   those   who   were   less   cooperative”.   An   operational   corporate   culture   is   seen   as   a   sort   of   social   control   that   engages   when   team   members   of   a   certain   group   or   organization   have   the   same   values   and   expectations   about   convenient  behaviour.  Acceptance  among  colleagues  can  be  achieved  when  members  advocate   strong  cultural  values.  On  one  hand  we  have  the  employees  with  high  individualism  prioritize   their   individual   goals.   And   on   the   other   hand   those   who   emphasize   collectivism.   Here,   the   importance   of   collective   goals   and   achievements   is   playing   a   crucial   role.   For   teamwork   it   is   proven  that  a  collective  culture  is  stimulating  and  improving  the  collective  accomplishments  and   the  cooperative  behaviour  (Charman  et  al.,  2015;  Bettenhausen,  1991).    

2.2.2  Communication  

Harvard   Business   Review   devoted   an   entire   issue   in   2012   concerning   teamwork.   One   of   the   most   refreshing   topics   was   the   research   that   informed   that   high   performing   teams   are   those   who  are  characterized  by   energy  and  engagement  among  each  other.  Even  more  important,  to   achieve  this  communication  was  the  silent  driver  (Pentland,  2012).    

 

With  energy  the  author  refer  to  the  informal  contribution  of  the  entire  team.  Each  team  has  a   certain   total   amount   of   team   energy.   As   a   consequence   each   person   contributes   a   certain   and   often   a   different   amount   of   informal   energy   to   their   group/team.   When   a   person   adds   a   high  

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level   of   informal   energy   it   is   contributing   to   the   team   at   a   high   level.   Where   others   might   contribute   zero.   In   a   group   of   10   members   it   could   be   the   case   that   four   team   members   are   contributing  a  lot,  and  herewith  they  form  “a  team  within  a  team”.  Which  gives  the  “out-­‐siders”   the   feeling   they   have   less   or   nothing   to   say.   Repeatedly,   managers   or   leaders   are   shocked   to   discover  how  they  are  dominating  the  group  by  being  so  high  in  energy  after  investigation.  To   overcome   this   problem   it   will   be   from   great   importance   to   share   a   map   and   discuss   the   outcomes  with  the  team.  Ideal  would  be  a  situation  where  each  team  member  delivers  the  same   amount   of   energy.   Franke   et   al.   (2008)   support   this   idea   by   introducing   the   social   identity   theory.  This  theory  states  how  important  it  is  for  people  to  have  to  feeling  to  belong  to  a  certain   group.  A  person  receives  a  positive  feeling  when  this  in  such  a  situation.  Secondly,  engagement   refers  to  the  manner  of  communication  from  team  member  to  team  member.  Here,  people  with  a   high  level  of  energy  regularly  engage  on  a  high  level  as  well.  The  engagement  can  be  found  at  the   “the  team  within  the  team”  instead  at  the  team  as  whole.  Which  results  in  lower  performance,   due  to  the  lack  of  information  from  all  members.    

2.2.3  Team  Helping  Behavior  

Liang,  Shih  &  Chiang  (2015)  focuses  on  another  aspect  of  teamwork.  Namely  helping  behaviour   by   team   members.   This   type   is   noticeable   for   the   interpersonal,   cooperative   and   extra-­‐role   behaviour  attitude  towards  other  members.  Even  though  helping  behaviour  can  not  be  set  as  a   guideline   for   job   requirements,   and   you   probably   will   not   get   rewarded   for   it   either,   a   team   member  has  to  decide  it  will  go  beyond  its  own  task  to  help  another  team-­‐member.  When  team   members   are   willing   to   engage   and   help   their   team   it   will   lead   to   a   higher   level   of   team   effectiveness.   Prior   studies   showed   that   is   will   positively   affect   the   team   members’   attitudes,   motivation  and  behaviour.  Especially,  towards  collective  achievements  that  has  to  be  fulfilled  at   team-­‐level.  Does  this  team  helping  behaviour  hold  if  the  size  of  the  team  increases?  

2.2.4  Decision  Making    

However,  Molleman  (2005)  stressed  the  importance  of  team  autonomy;  which  means  that  the   founder  gives  the  team  the  freedom  to  make  decisions  on  their  own  concerning  the  goals  and   with   which   methods   and   planning   those   are   going   to   be   achieved.   Even   though   the   team   will   become  a  little  less  structured  by  doing  this,  it  will  lead  to  a  higher  level  of  functioning.  For  the   research  it  will  be  interesting  to  discuss  on  which  level  decision-­‐making  is  done  on  daily  basis.   We  assume  that  decision-­‐making  on  strategic  level  is  done  by  the  founder(s).  However,  it  can  be   interesting  to  show  how  general  decision-­‐making  is  accomplished.    

 

Finally,   it   is   worth   mentioning   that   team   size   matters   when   talking   about   teamwork.   Hoegl   (2005)  stressed  that  smaller  teams  generally  demonstrate  better  teamwork  and  operating  in  a  

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more   effective   manner.   As   well,   the   team   collaboration,   social   loafing,   and   effective   and   efficiency   team   completion   are   in   general   higher   in   smaller   teams.   Therefore,   we   assume   that   when  the  team  is  growing  the  efficiency  of  teamwork  will  be  reduced.  Will  this  mean  that  the   input  of  communication  will  get  more  differ  when  the  team  grows?  As  well,  corporate  culture  is   likely  to  undergo  some  changes.  There  are  many  factors  influencing  this  culture.  In  the  findings   the   focus   is   going   to   be   on   which   factors   are   important   and   how   these   factors   have   been   changing  during  the  process  of  establishing  a  team.  Also,  it  will  be  highly  certain  the  willingness   to   helping   other   team   members   is   going   to   drop   down   as   the   team   expands.   Along   with   fact   decision-­‐making  is  going  to  shift  from  solely  the  founders  towards  the  team  as  whole.    

 

2.3  TEAM  DEVELOPMENT  PROCESS    

The  step  from  a  start-­‐up  team  to  towards  a  team  within  a  small  enterprise  is  very  critical  and   has   an   impressive   impact   of   the   duration   and   success   of   the   firm   (Clarysse   et   al.,   2004).   The   literature  provided  by  entrepreneurship  journals  has  not  extensively  handled  the  topic  on  teams   during  growth  during  business.  The  models  that  are  available  are  focusing  on  team  development   and  the  stages  these  teams  undergo  in  teams  that  are  established  under  certain  circumstances   or  at  a  certain  point  in  time.  In  this  upcoming  section  the  model  of  Tuckman  (1965)  is  going  to   be  introduced.    This  author  created  the  model  back  in  1965  by  describing  sequence  steps  small   groups  make.  Based  on  the  analysis  of  fifty  different  group  developments,  Tuckman  was  able  to   detect  five  stages  of  development  within  a  team,  as  shown  in  figure  1.      

   

The  early  model  consists  of  the  following  four  steps:  forming,  storming,  norming  and  performing.   The  process  starts  with  the  forming  stage.  Here,  the  group  becomes  familiar  with  the  duties  that   come  along  with  the  job,  ground  rules  are  set  and  boundaries  interpersonal  and  task  behaviour   are  tested.  As  well,  it  becomes  important  to  build  relationships  with  the  founders.  Plus,  in  this   stage  organizational  standards  are  slowly  created.  

    The   second   stage   is   storming.   Distinctive   is   lack   of   unity   and   the   polarization   around   interpersonal   issues.   During   this   period   team   members   dislike   moving   towards   new   areas  of  interpersonal  relations  and  prefer  the  establishment  of  security.  Or  as  Tuckman  (1965)   quoted;  “group  members  become  hostile  toward  one  another  and  toward  a  therapist  or  trainer   as  a  means  of  expressing  their  individuality  and  resisting  the  formation  of  group  structure”.      

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           Figure1:  Tuckmans'  team  development  stages  

   

Thirdly,   the   norming   phase   was   implemented   to   develop   adherence   within   the   group.   Recognized  by  the  fact  that  team  members  retain  acceptance  concerning  their  personal  opinion.   Furthermore,  each  team  member  has  certain  roles  and  norms  allocated.  Most  importance  is  the   creation  of  an  entity  feeling.  As  a  result,  task  conflicts  are  often  avoided  to  keep  a  certain  level  of   harmony  inside  the  team.    

  Performing  was  the  final  stage  of  the  first  model  Tuckman  introduced.  Here,  the  group  is   functioning   as   a   “problem-­‐solving   instrument”.   Because   all   team   members   are   adapted   to   the   situation   and   have   clarified   the   role   they   play   within   the   team.   One   keyword   in   this   phase   is   structure.  All  tasks  are  obvious.  And  herewith,  each  member  is  flexible  and  functional  in  his  or   her  position,  which  leads  to  no  wasted  energy  on  indistinctness.      

  Tuckman  revised  the  model  by  adding  a  new  final  phase  stage,  adjourning,  in  1977.  In   this  phase  a  person  that  does  not  undergoes  the  previous  steps  as  desired  is  separated  from  the   team  (Bonebright,  2010).    This  step  is  an  important  issue  and  influences  the  group  as  whole  as   well.    

 

The  model  will  be  a  solid  focusing  point  to  discover  the  development  of  the  team.  Nonetheless,   this  model  has  some  limitations  that  need  to  be  taken  into  account.  For  our  research,  the  most   considerable  pitfall  is  that  is  seeing  the  creation  of  teams  as  a  closed  process  (Bonebright,  2010).   Where  in  the  research  new  team  members  are  added  to  the  team  on  regular  bases.  A  solution  to   this  will  be  to  discuss  and  focus  on  stage  two,  three  and  four.  And  in  which  manner  they  adapt  to  

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the  situations  over  time.    In  line  with  this  is  the  lack  of  explanation  on  how  groups  change  over   time   (Rickards   and   Moger,   2000).   Meaning   the   model   fails   to   address   the   results   of   team   development   on   creativity   in   problem   solving.   As   well,   the   development   stage   model   is   not   taking   the   probability   into   account   of   performing   on   outstanding   bases.   These   raised   two   questions  by  Bonebright  (2010):  what  is  the  storming  phase  a  never  ending  phase?  And  what   are  the  circumstances  under  which  the  performance  norm  is  achieved?  

 

The  theory  of  team  development  stages  can  be  used  to  explain  the  circumstances  under  which  a   team   is   formed   and   has   transformed.     Unfortunately,   a   model   that   is   perfectly   suited   to   the   situation   of   transforming   from   a   start-­‐up   towards   a   small   enterprise   is   not   available   in   the   current   literature.   Our   study   could   form   a   starting   point   for   this   research   gap,   since   we   are   discovering  if  we  can  detect  these  phases  within  a  start-­‐up  as  well,  and  how  they  develop  over   time.    

 

2.4  THE  FOUNDERS    

Clearly   the   founder(s)   of   a   firm   will   are   playing   a   critical   role   in   the   success   of   the   business.     When   looking   at   a   successful   start-­‐up   it   been   proven   that   firms   are   more   often   managed   by   a   team,  rather  then  a  sole  entrepreneur  (Klotz,  Hmielseki,  Bradly  &  Busenitz,  2014),  and  therefore   we   talk   about   the   founders   in   this   section   instead   of   a   sole   founder.   The   personality   and   the   characteristics   of   such   a   founders   can   very   often   explain   why   a   business   succeeded   or   failed   (Elmuti,   Khoury   &   Abdul-­‐Rahim,   2011).   Therefore,   focus   in   this   section   is   devoted   to   the   entrepreneurial   personality   and   characteristics,   his   or   her   experience/background   and   bias   of   handling  a  business  (effectuation  versus  causation).    

2.4.1  Entrepreneurial  Personality  and  Characteristics  of  Founders    

Myers-­‐Briggs   personality   traits   has   been   studied   by   multiple   authors   to   establish   a   relation   between  the  entrepreneurial  personality  and  the  function  a  person  takes  within  their  working   life’s  as  mentioned  before.  As  mentioned  before,  research  showed  that  entrepreneurs  are  often   having   the   P   (perceiving)   aspect   in   their   personality.   Which   means   that   they   are   interested   in   acting   by   watching,   are   existed   about   trying   out   or   adapting   new   things   and   are   spontaneous   (Carland  et  al.,  1992).    Interesting  to  mention  is  the  difference  between  an  entrepreneur  and  a   manager  (Allinson,  Chell  &  Hayes.,  2015).  A  prototypical  “entrepreneur”  is  focusing  on  the  big,   strategically  picture  while  often  still  managing  the  business.  Here,  there  still  should  be  a  certain   focus  towards  expending  the  business  and  driving  change.    

  Accessory,   entrepreneurs   are   anticipating   and   seeking   for   new   opportunities   where   others   might   see   confusion,   chaos   or   uncertainty.   Vyakarnam,   Jacobs   and   Handelberg   (1999)  

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