1. What is your Prolific ID?
Please note that this response should auto-fill with the correct ID
2. What is your attitude towards the brand Nespresso?
Unattractive
o o o o o o o
AttractiveNot likable
o o o o o o o
LikableNegative
o o o o o o o
PositiveBoring
o o o o o o o
InterestingNot
recommendable
o o o o o o o
RecommendablePlease analyze the following print product advertisement that communicates a certain message carefully, as the following questions will be related to this.
3. To check whether you pay sufficient attention, please type out the title of the advertisement in the box below.
4. As an appreciation for your participation in this study, we would like to give you the opportunity to voluntary participate in a lottery that includes the choice of winning the
product you just saw in the advertisement. Please note that we might need to contact you for additional information (i.e., address) to arrange shipping etc.
Please indicate which of the following 4 options you prefer:
o
I opt to participate in the lottery and win a Nespresso NOMAD Travel Mug to the value of £22.o
I opt to participate in the lottery and win an Amazon Gift Card to the value of £22.o
I opt to not participate in the lottery to reduce my general consumption footprint and donate the value of£22 to https://onetreeplanted.org/.
o
I opt to not participate in the lottery as I do no want to be contacted to arrange the price.5. After viewing the advertisement, please indicate your honest opinion about the following statements.
For me the print product advertisement of Nespresso would result in....
Strongly
disagree Disagree Somewhat disagree
Neither agree nor
disagree
Somewhat
agree Agree Strongly agree Buying less throw
away coffee cups.
o o o o o o o
Not buying throw away coffee cups
anymore.
o o o o o o o
Buying green
coffee cups.
o o o o o o o
No change in my
behavior.
o o o o o o o
6. Please read the following statements carefully and indicate your honest opinion regarding your actual purchase behavior.
After seeing the advertisement…
Strongly
disagree Disagree Somewhat disagree
Neither agree nor
disagree
Somewhat
agree Agree Strongly agree I will often buy
products that are labeled as
environmentally-safe.
o o o o o o o
I will often buy products that use recyclable
packaging.
o o o o o o o
I will perceive buying green products as my preferable
option.
o o o o o o o
I will often buy less for the sake of the
environment.
o o o o o o o
I will often not buy products that are not labeled as environmentally-safe.
o o o o o o o
I will often not buy products for the sake of the
environment.
o o o o o o o
7. The following statements are about your general attitude towards the product advertisement.
For me the print product advertisement of Nespresso was....
Strongly
disagree Disagree Somewhat disagree
Neither agree nor
disagree
Somewhat
agree Agree Strongly agree
Good
o o o o o o o
Pleasant
o o o o o o o
Favorable
o o o o o o o
Convincing
o o o o o o o
8. Please indicate your honest opinion about the following statement.
Not familiar at
all
Slightly
familiar Somewhat
familiar Neutral Moderately
familiar Very
familiar Extremely familiar I am
familiar with the brand
Nespresso.
o o o o o o o
9. Please indicate your honest opinion about the following statements about your environmental concern.
Strongly
disagree Disagree Somewhat disagree
Neither agree nor
disagree
Somewhat
agree Agree Strongly agree I am
concerned about the
environment.
o o o o o o o
The condition of the environment affects the quality of my life.
o o o o o o o
I am willing to make sacrifices to protect the
environment.
o o o o o o o
My actions impact the
environment.
o o o o o o o
Please fill in the last relevant basic information to proceed.
10. What is your exact age (in years)?
11. How do you identify yourself?
o
Maleo
Femaleo
Non-binary / third gendero
I prefer not to say12. In your honest opinion, should we use your data in our analyses of this study?
You will be paid no matter what your answer is.
o
Yeso
No13. Was anything unclear or confusing about this research study?
Do you have any comments?
Thank you for participating in this survey! I would like to debrief you by informing you that Nespresso is a real brand and NOMAD Travel Mug is a real product of Nespresso. However, the print product advertisement itself is fictional, manufactured specifically for the purpose of this study. Furthermore, the company Nespresso was used as an example and is thus not engaged in this study. The purpose of the lottery question was to assess the impact of the fictional advertisement. This does not mean that we do not want to proceed with the lottery.
However, to facilitate the processing and to respect the privacy of our participants to a maximum and to not punish more privacy concerned participants, we will simply draw a winner to receive £22 in extra payment, which you can use to buy the mug, purchase an AMAZON gift card, donate the money to a charity of your choice or use it any other way you see fit. Please indicate once again, if you want to participate in the lottery for £22 additional (bonus) payment via Prolific Academic.
o
Yes, please enter my name to the lottery to receive £22 additional payment via Prolific Academic.o
No, even with the new information, I do not want to participate to receive £22 additional payment via Prolific Academic.Thank you very much for your time and participation in this study. In case you are interested in a detailed description of the purpose of this study, please feel free to contact the Protocol Director Emilie Slagt via emilie.slagt@student.uva.nl.
Please click the button below to be redirected back to Prolific and register your submission.