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Chapter 5: Results

5.3 Results

5.3.1 Hypothesis 1: Direct effect

The first hypothesis states: Being located in global cities increases firm financial performance.

To test the first hypothesis, an independent sample t-test and a hierarchical linear regression model were chosen. An independent sample t-test helps to compare the means of two groups and identify whether there is a significant difference between the means. The hierarchical linear regression model allows predicting the outcome of the dependent variable based on the independent variable. Moreover, it helps to statistically control for multiple variables simultaneously. The hierarchical regression model is shown with and without the covariates to indicate the potential bias which is present without adding the covariates. The control variables in this study include the age of the firm, the liquidity ratio, the employees and the digital nature of the company.

First, AV_ROA was investigated by using the independent t-test which is shown in table three. To use the independent sample t-test, it is necessary to establish whether equal variances are assumed. For AV_ROA, equal variances are not assumed based on the Levene’s test of variance value; 0,000 < 0,1). The t-test shows that there is no equality of means

(p-35 value; 0,089 < 0,1) which means there is a significant difference between the means of

AV_ROA between being located in a global city vs a non-global city.

Second, ROS was investigated. Similar to ROA, an independent sample t-test was performed which is shown in table 10. Equal variances are not assumed based on Levene’s test of equal variances (p-value; 0,023 < 0,1). No statistically significant evidence was found that the means of the groups are different (p-value; 0,142 > 0,1).

Independent Sample T-test

Levene’s test T-test

F Sig t df Sig

(two-tailed) AV_ROA Equal

variances

20,182 ,000 1,807 343 ,072

No equal variances

1,707 236,330 ,089

AV_ROS Equal variances

5,220 ,023 1,664 330 ,097

No equal variances

1,476 177,285 ,142

Table 3 Independent Sample t-test

To predict a more robust estimation of the relationship between AV_ROA and AV_ROS and the global city factor, a hierarchical regression model was computed which is shown in table four and five. To compare both models, the adjusted R2 was used as it takes the number of predictors into account. The overall model of AV_ROA was found not to be significant (0,131>0,1), however shows a trend towards significance. The model explains 0,7% of the variance of the model based on the adjusted R2. However, this model does not include covariates which are proven in the literature to affect firm financial performance.

Therefore, the control variables were included, namely employees, years active, liquidity and digital nature presented in table six and seven. In this case, 4,1% of the variance was

explained by the model. The model is not significant as 0,434 > 0,1. In the second block, the dummy for global cities was included. The second model explains only 3,2% of the variance of the model. This number is higher compared to the direct effect indicating that the

covariates do have explanatory power. The overall model is however not significant (0,374 >

0,1). Two of the variables were found the be significant, namely employees (0,038<0,1) and liquidity (0,076<0,1). This indicates a negative effect on ROA for both employees (β =-0,003) and liquidity (β =-0,001).

Model summary

36

Model R R2 Adj

R2

Std.

error

R2 chang e

F chang e

Df1 Df2 Sig. F chang e

1 ,097 ,009 ,007 ,01229 ,009 3,264 1 343 ,072

Predictor: Dummy_gc

Table 4 Model summary AV_ROA (Gc only)

Coefficients

Unstandardized Coefficients

Standardized Coefficients

Model B Std.

Error

Beta t Sig

1 (Constant) ,001 ,001 1,515 ,131

Dummy_gc -,002 ,001 -0,97 -1,807 ,072

Dependent variable: AV_ROA Table 5 Coefficient AV_ROA (Gc only)

Model summary

Model R R2 Adj

R2

Std.

error

R2 chang e

F chang e

Df1 Df2 Sig. F chang e

1a ,291 ,085 ,041 ,01234 ,085 1,962 4 85 ,108

2b ,294 ,087 ,032 ,01240 ,002 ,187 1 84 ,667

a. Predictors: (Constant), DIGITAL_DUMMY, NEW_Employees, NEW_YEARSACTIVE, NEW_LIQ b. Predictors: (Constant), DIGITAL_DUMMY, NEW_Employees, NEW_YEARSACTIVE, NEW_LIQ, dummy_gc

Table 6 Model summary AV_ROA

Coefficients

Unstandardized Coefficients

Standardized Coefficients

Model B Std.

Error

Beta t Sig

1 (Constant) ,004 ,006 ,787 ,434

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New_employees -,004 ,002 -,238 -2,238 ,028

New_yearsactive ,003 ,004 ,088 ,786 ,434

New_liq -,001 ,000 -,187 -1,774 ,080

Digital_dummy -,003 ,004 -,071 -,658 ,512

2 (Constant) ,005 ,006 ,893 ,374

New_employees -,003 ,002 -,230 -2,112 ,038

New_yearsactive ,003 ,004 ,071 ,602 ,549

New_liq -,001 ,000 -,191 -1,797 ,076

Digital_dummy -,002 ,004 -,060 -,541 ,590

Dummy_gc -,001 ,003 -,052 -,445 ,657

Dependent variable: AV_ROA

Table 7 Coefficient AV_ROA

The same econometric exercise is performed using ROS as the performance measure.

Results are reported in tables eight, nine, ten and eleven. The overall model explains 0,5% of the variance of the model and is significant (0,021<0,1). Furthermore, the global city variable was significant (0,097<0,1). This means that being located in a global city decreases the ROS by 0,079 when no attention was given to control variables. Hierarchical regression was performed to show the effect of these covariates. The control variables were entered first and explained 0,40% of the variance of the model. The model was not significant as 0,490>0,1.

The independent dummy variable of being located in a global city was added in the second block. Adding the dummy variable made the model to explain 0,28% of the variance which means that the variable did not add value to the model. Moreover, the final model was found not to be significant as 0,517>0,1. One variable was found to be significant, namely the years a company is active (0,073<0,1), with a coefficient of β =0,166. Moreover, the variable for employees was found to be close to the threshold (0,184>0,1), with a coefficient β= 0,51.

Model summary

Model R R2 Adj

R2

Std.

error

R2 chang e

F chang e

Df1 Df2 Sig. F chang e

1 ,091 ,008 ,005 ,41653 ,008 2,769 1 330 ,097

Predictors: dummy_gc

Table 8 Model summary AV_ROS (Gc only)

38 Coefficients

Unstandardized Coefficients

Standardized Coefficients

Model B Std.

Error

Beta t Sig

1 (Constant) ,067 ,029 2,325 ,021

Dummy_gc -,079 ,047 -,091 -1,664 ,097

Dependent variable: AV_ROS

Table 9 Coefficients AV_ROS (Gc only)

Model summary

Model R R2 Adj

R2

Std.

error

R2 chang e

F chang e

Df1 Df2 Sig. F chang e

1a ,291 ,085 ,040 ,25318 ,085 1,897 4 82 ,119

2b ,291 ,085 ,028 ,25474 ,000 ,001 1 81 ,982

a. Predictors: (Constant), DIGITAL_DUMMY, NEW_Employees, NEW_YEARSACTIVE, NEW_LIQ

b. Predictors: (Constant), DIGITAL_DUMMY, NEW_Employees, NEW_YEARSACTIVE, NEW_LIQ, dummy_gc

Table 10 Model Summary AV_ROS

Coefficients

Unstandardized Coefficients

Standardized Coefficients

Model B Std.

Error

Beta t Sig

1 (Constant) -,091 ,131 -,693 ,490

New_employees -,051 ,038 -,157 -1,359 ,178

New_yearsactive ,166 ,086 ,218 1,929 ,057

New_liq ,071 ,056 ,147 1,270 ,208

Digital_dummy ,003 ,081 ,004 ,032 ,975

2 (Constant) -,092 ,141 -,651 ,517

New_employees -,051 ,038 -,157 -1,340 ,184

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New_yearsactive ,166 ,092 ,219 1,814 ,073

New_liq ,071 ,057 ,147 1,259 ,212

Digital_dummy ,002 ,083 ,003 ,026 ,979

Dummy_gc ,001 ,062 ,003 ,023 ,982

Dependent variable: AV_ROS

Table 11 Coefficients AV_ROS

To conclude, for ROA no statistically significant relationship was found between the global city location and the dependent variable. For ROS, the relationship was found to be negative only when the control variables were not added to the model. The control variables of this study have been chosen based on previous research and are proven to affect the performance of a company, thus the focus will be on the model which includes them, however, it is important to consider that the size of the sample strongly decreases due to missing values for the control variables. It is worth nothing that it is interesting to find a negative relationship between global city locations and ROS, that needs to be further

investigated. Based on the above considerations, this research does not find a robust support of hypothesis 1.