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4. Within-case results

4.4 Case 4: Stapp.in / Vecore

39 the community will also be created by through reduction of traffic movements. When this sharing proposition turn out to be successful, additional sharing services can be created such as carpooling or some kind of taxi service de Vries says.

40 white label but also organizations such as homeowners associations and local governments can use the platform. The Smartbox in a car can have its own unique configuration and preferences per customer which also determines what and how much data is collected at the platform. Data generated by the smart devices is solely used by the platform to create the best service and not exposed to external markets. Data analytics are used for capacity planning per location. AI is not used at this moment. Information can be monitored on dashboards by customers, but also on other levels such as the Vecore platform manager level. Reservation management, one of the many modules of the Vecore platform, is organized in layers: Vecore, dealers, B2B customer and user groups. The asset can dynamically be linked to more user groups based on certain attributes such as timeslots. Different customers can exploit the same asset 24/7 and share certain timeslots. Via the intuitive app users can not only do reservations but also see availability in their area to find a car, bike or scooter that fits their needs and situation for that moment. Vecore platform offers tools to help coordinate matching demand and supply like relocation of assets. Although very complex it can be done by the platform manager in one click. Also the app has many configuration options that customer will use to deliver their service. This includes which check and validations should be performed by a user of that customer. This can be a driver’s license check, bank account validation but also a feedback option when a car is dirty. Vecore platform is always evolving and after moving to an agile way of working by the development team changes and improvements are released faster and more effective. Since third party cloud services do not always comply with the standard and can create lock in they are mainly used for non-critical functionalities. A few examples are Molly for payments, Zip code check, driver license check (in app), VWE, RDW and CJIB to check fines. In certain cases Vecore choses to develop that are available in the market themselves because requirement of tenders sometimes do not allow plugins for a SaaS platform. The Vecore platform can be accessed via API in order to enable customers to

transfer data and a special developed Software Developers Kit (SDK) offers the customers the

41 possibility to integrate Vecore functionality into their own app. This is a powerful tool which is fully controlled by Vecore for which settings can be configured per customer. This enables customers to embed Vecore sharing services in their own website, app or platform without end-users knowing the source. Especially bigger automotive companies requested to have this SDK for their own use, in some occasions after first running a sharing initiative pilot under the Stapp.in label. This Openness of the platform give new sharing propositions the opportunity not to bother the technical implications but focus fully on their specific

propositions. The Vecore platform creates different values for their customers: community value through relief of parking capacity issues, ecological value through lower carbon dioxide emission caused by less cars and more conscious driving behavior, financial value through savings of not owning but sharing cost and social value through mobility taking people out of isolation. But also market value for some customers who are able to position themselves as a green business because of the sharing service even when they are not. There is no review or rating system available on the platform because every proposition of the customer has a unique experience for which feedback cannot be compared with other propositions. To manage participant’s access and behaviour the configurable questions and checks of the app are used. Founder Bronkhorst experiences that adoption of the sharing economy even in the automotive industry is still low and a paradigm shift is needed because the current business model is conflicting with the new model as long as lease companies are still being paid per contract for a car. All lease companies know they need to do something and change their business model, but nobody really moves and avoid taking risk. Because of this the strategy of Vecore is adjusted. New investments and further development of the stapp.in proposition will stop and Vecore has started a new challenge by entering the Mobility as a Service (MaaS) market. The Vecore platform already has experience with bikes through connecting a digital AXA lock to their platform which can also be unlocked by the app. The Vecore platform has such flexible configuration that linking to adjacent mobility services can be done seamlessly.

42 Another strategic decision is to create partnerships for a full service proposition for which the first one has started at a municipal of a midsize city in the Netherlands. The mobility services for the employees requires the Vecore platform to provide an optimized mobility offering through sharing assets. The future ambition of Vecore is to open up propositions of customers which are all running on the Vecore platform for each other and create a new demand and supply proposition between them. It is expected to create a higher capacity utilization for customers and a denser network for end users. The architecture of the platform has been prepared for this purpose by making use of decoupling mechanisms of cloud computing such as use of containerized objects.